2018 is just a few days away. Therefore, it is obvious that most of us are busy planning New Year’s parties, thinking about the new resolutions, and making a list of new places to visit in 2018. But, do you ever think – what you are going to do new for your career or business. It is the perfect time to take at least 3 New Year’s Resolutions for Google AdWords Success. Are you ready?
I will try something new but innovative – Whether it is building a new campaign that meets business requirements, or trying out new AdWords’ features such as custom intent audience, ad variations, Gmail re-marketing; there is a number of things which one can try. Also, you have an opportunity to get data faster by making shortcuts such as pressing “G” and then “T” for navigating any page within the accounts. Also, there are brands that are increasing conversions by using promotions extensions or increasing profits after running the Ad Variation Test. So, if you are a business owner then you need to learn such Google AdWords’ basics and apply them to your business. And, if you are looking for a good career then Google AdWords can be your answer. Even, if you are in a digital marketing field then still you need to learn and apply something new but innovative for various niches.
I will do more but in less time – Do you know – Google has excitedly announced that “Smart Bidding” is now powered by machine learning. Machine learning sets the relevant and effective bid for almost each and every auction. Even, it can surprise you that a leading European fashion brand name – “Bonpeix” has driven 25% more conversion value at the target ROAS ( return-on-ad-spend) they set. It is not limited here; Bonpeix saw a 50% increment in conversion value on mobiles. According to some reports and digital marketing experts – Smart Bidding helped Bonpeix’s team to focus a number of things in less time as a result they not only analyzed data and identified strategic opportunities but also drove important initiatives. Well, one needs to learn the Smart Bidding concept in detail to make it more profitable. There are a number of good digital marketing training institutes in Pune that will help you to increase your knowledge and get expertise in the field.
I will keep myself informed – To keep yourself up to date with a number of issues and opportunities about AdWords is just one click away from you. You just need to use AdWords App to get notifications. Even, with the app, you will not only get notifications but you have an opportunity to pause the campaigns. Also, if you want to adjust bids, budget or anything; with the help of the app, you can do it all easily. If you want to use the AdWords app then you need to download and install it from Android or iOS. Well, surely, you will have a number of apps on your mobile phones. So, why don’t you keep such a useful app at your palm reaching distance?
Well, these are 3 New Year’s Resolutions for Google AdWords Success. But, you can add two more resolutions like I will test more and will reach to more shoppers to get better results. Also, if you are a newbie in digital marketing or looking for good career opportunities then you should join a good digital marketing training institute in Pune. In the end, we wish you all the best for your resolutions.