If I open a blog or article link to read, I expect it to be interesting and informative. Even you have opened this blog post with the same hope. If you find the beginning uninteresting, you’ll close the link and move on to the next blog. So, what keeps you engaged on a page? The content Ofcourse!

When I say content, do you think it is limited to an informative piece of speech written down?  If you think that, I must say you are wrong. Content plays a major role in digital marketing. Rather, a successful digital marketing strategy rotates around strong content.

Let’s see why content is called as the key to successful digital marketing!

Helps you keep your audience informed

Content helps you answer the basic questions that your audience has and keep them informed about every new update that your company comes up with. The people who don’t know about your product and services can learn about them through your blogs and articles. When your targeted audience gets impressed by the information you’ve provided through your blogs, website or press release, they turn into your prospects and gradually clients. Well, that’s a win-win situation!

Good content ranks you high in SERPs

Did you know that Google fields more than 1 trillion queries every year from users around the world? Here I am talking specifically about Google because it is the most used search engine. An informative content with relevant keywords helps you top in the search results. Ranking high in SERPs helps you reach your potential clients easily.

Good content helps you earn links

Links are one of the most important factors that can improve your SEO ranking. When your content is strong, creative and informative, people use it for references in their content. This not only increases authentication of your website, but also increases your SEO ranking. This gives you a chance to get confidence in Google’s eyes giving you a chance to rank higher every time you publish your content.

Content can be shared on social media

Having a social media account is the need of time. Facebook, Twitter and LinkedIn are the most necessary social platforms for businesses. Social media is used for the purpose of branding and promotion which gradually generate leads, further converting them into your clients. But, for this whole conversion process, you need strong content.

So, these are the ‘basic’ roles that content plays in digital marketing and there is more to it. To conclude this article, I would add that content forms the foundation of your digital marketing campaigns, SEO, PPC and every other module of digital marketing.

If you want your digital marketing strategy to stand strong for a long term, you need strong content.