Internet marketing is all about creating awareness among the people and building up brand and getting visibility. People find your business online if it occurs on the top in SERPs; or someone recommends your website; or your company is already known to them.
Now, when the world is all about internet and revolves around digitization, the chances that someone finds your business online is more. Traditional marketing is a long gone trend which is replaced by digital marketing. When we talk about digital marketing, two things pop-up in our heads – Search Engine and Social Media.
Search Engine Optimization and Social Media Optimization are the key components of digital marketing. Many people have wonder about the differences between the two and if individually each of them is enough to increase website ranks.
We have explained the two in detail with their differences, similarity and dependency on each other.
Let’s begin with understanding each of them separately.
Search Engine Optimization is the strategy that aims at bringing your website to top in search results that helps in bringing more traffic and increase the page ranking. SEO works by grabbing more and more traffic to the website by optimizing HTML, implementing keywords, adding Meta descriptions, alt tags etc. One must keep in mind that just to do SEO aggressively; you should not fall in the risk of doing black hat SEO.
As the name implies, Social Media Optimization uses social networks like Facebook, LinkedIn, Twitter, Instagram, etc. to promote the brand. Along with that it also uses certain web-based communities, blogs and other online forums to where your business can be connected to a wider range of audience. SMO is done by optimizing your social media profile and increasing social media activities. But remember that promoting your business on irrelevant groups or having innumerable links on your website scattered over social media can get you unfollowed and degrade your online presence.
What’s the Difference between SEO and SMO?
By now you know what SEO and SMO are and how they work. The key difference between them is that SEO focuses on targeted keywords and SMO focuses on useful relevant and interactive content. In brief, we can say that SMO relies more on quality than quantity.
Can SEO and SMO individually help businesses succeed?
You might have heard about Google’s new update called Humingbird which totally changed the search algorithm. This algorithm changed the way Google searched and displayed the results. The speed and precision of finding results increased to a greater level after this update. Hummingbird displays the results that are more relevant, authoritative, and shareable. Thus, the more the content is shared on social media, the more you’ll rank better on social media.
Every module of digital marketing is different but they depend on each other. SEO and SMO are very powerful modules of digital marketing but they give excellent results when implemented together.