October 5, 2015

Introductions Digital Marketing Course Pune

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Basic Digital Marketing Course Pune

In the past few months, several people enquired me about digital marketing course, their scope and also about the qualification that will be required. I was an expert in digital marketing answered in a different way because the question is the same, but their purpose is different. Some of them were a student; some were wishing to switch their profession while few of them wished to learn digital marketing for their own business. Well, here I am not going to tell you the advantages of digital marketing while I am suggesting to you few topics that you know about digital marketing.
Whether you are fresher orbit experienced, you must have basic knowledge about digital marketing. Also, you need to be aware of the advantages and limitations of it. The institute you choose for the digital marketing course Pune should include the history, advantages, and limitations of the digital marketing course. Once you get an introduction then the digital marketing institute Pune offers the digital marketing course Pune.

Following are the basic syllabus that every digital marketing institute in Pune should teach you.

Introduction of digital marketing
Components
Methods
Pros
Cons

Introduction to SEO.

What is a Search Engine?
How do Search Engines work?
Keyword Research
Site Analysis Navigation/Site Structure Analysis

On-Page SEO Optimization.

What are Title Tags?
Title Tags Optimization
Meta Tags Optimization
Write Meta Description
Image Optimization
Heading Optimization
Links Optimization
301/302/404 Page Optimization
Website Audit
Check Content delicacy
Content Optimization
W3C Testing and Consulting
Re-directions
Web Design Audit
Cannibalization
Structured Data and Rich Snippets
Blog Creation
Webmaster Setup
Google/Bing Webmaster Tools
What is sitemap/Sitemap Creation?
Robot files development and uploading
What is robots/Crawler?
Page Load Time

Off-Page SEO Optimization.

What is Backlinking?
What are Inbound and Outbound Links?
Dofollow and Nofollow
Optimize Local Listings (Bing, Yahoo, etc.)
Optimize listings on Local Directories
Search Engine Submissions
Google Places Setup (Including Images, Videos, etc.)
How Links and Linking Work
Social Networking profile creation
Press Releases Submission
Directory Submission
Article Submission
PDF and PPT Submission
Forum Posting and Commenting
Links from Free Directories & B2B portals
Photo sharing (Flickr, Photobucket)
E-Book Submissions
Shopping Feed submissions (Google Base)
Free Classified Ads
Video Optimization
Social Bookmarks Created
RSS Submissions
Blog Submission and commenting
File Sharing

Social Media Marketing and Optimization.

Overview
Twitter Optimization
Facebook marketing and optimization
Microblogging
Linkedin Optimization
SMM Tools
FBML Overview
Social Media Advertising
Social Media Groups

Pay Per Click and SEM

Introduction of Search Engine Marketing
Competitor Analysis
Keywords Research
Bid Management
Landing page Optimization
Campaign Management
PPC Overview
Ad Copy Writing
What CPC, CPM, CTR
Overview of Google Adwords
Conversion Setting and Optimization
Adwords Policies Overview
Introduction of YSM
Brief knowledge of MSN AdCenter
Overview of Linkedin Advertising
Overview of Facebook Advertising

Web Analytics.

Introduction of Google Analytics
In-Page Analytics Overview
Goal Setting
Content Overview
Dashboard Overview
GA code installation
Advanced Segmentation
What are visits, Visitors, Page Views, and Bounce Rate
Visitor Loyalty
Event Tracking Overview
Custom Reporting

Above are the only basic digital marketing course Pune that each and every institute should include during 45 days of training. There are much more like digital asset optimization, SEO reporting, and project management that only top digital marketing institute Pune in their syllabus. I was an expert in the digital marketplace would suggest you first clear the above concept. Once you learn all these, then you should move towards a little bit advanced.

Introductions Digital Marketing Course Pune