Basic Digital Marketing Course Pune

In past few months, several of people enquired me about digital marketing course, their scope and also about the qualification that will be required. I as an expert in digital marketing answered in a different way because the question is same, but their purpose is different. Some of them were a student; some were wishing to switch their profession while few of them wished to learn digital marketing for their own business. Well, here I am not going to tell you advantages of digital marketing while I am suggesting you few topics that you know about digital marketing.
Whether you are fresher or bit experienced, you must have the basic knowledge about digital marketing. Also, you need to aware of advantages and limitations of it. The institute you choose for digital marketing course Pune that should include history, advantages and limitations of digital marketing course. Once you get introduction then the digital marketing institute Pune offers the digital marketing course Pune.

Following are the basic syllabus that every digital marketing institute Pune should teach you.

• Introduction of digital marketing
• Components
• Methods
• Pros
• Cons

Introduction to SEO.

• What is Search Engine?
• How does Search Engines work?
• Keyword Research
• Site Analysis Navigation/Site Structure Analysis

On Page SEO Optimization.

• What is Title Tags?
• Title Tags Optimization
• Meta Tags Optimization
• Write Meta Description
• Image Optimization
• Heading Optimization
• Links Optimization
• 301/302/404 Page Optimization
• Website Audit
• Check Content delicacy
• Content Optimization
• W3C Testing and Consulting
• Re-directions
• Web Design Audit
• Cannibalization
• Structured Data and Rich Snippets
• Blog Creation
• Webmaster Setup
• Google/Bing Webmaster Tools
• What is sitemap/Sitemap Creation?
• Robot files development and uploading
• What is robots/Crawler?
• Page Load Time

Off Page SEO Optimization.

• What is Backlinking?
• What are Inbound and Outbound Links?
• Dofollow and Nofollow
• Optimize Local Listings (Bing, Yahoo, etc.)
• Optimize listings on Local Directories
• Search Engine Submissions
• Google Places Setup (Including Images, Videos, etc.)
• How Links and Linking Work
• Social Networking profile creation
• Press Releases Submission
• Directory Submission
• Article Submission
• PDF and PPT Submission
• Forum Posting and Commenting
• Links from Free Directories & B2B portals
• Photo sharing (Flickr, Photobucket)
• E-Book Submissions
• Shopping Feed submissions (Google Base)
• Free Classified Ads
• Video Optimization
• Social Bookmarks Created
• RSS Submissions
• Blog Submission and commenting
• File Sharing

Social Media Marketing and Optimization.

• Overview
• Twitter Optimization
• Facebook marketing and optimization
• Micro blogging
• Linkedin Optimization
• SMM Tools
• FBML Overview
• Social Media Advertising
• Social Media Groups

Pay Per Click and SEM

• Introduction of Search Engine Marketing
• Competitor Analysis
• Keywords Research
• Bid Management
• Landing page Optimization
• Campaign Management
• PPC Overview
• Ad Copy Writing
• What CPC, CPM, CTR
• Overview of Google Adwords
• Conversion Setting and Optimization
• Adwords Policies Overview
• Introduction of YSM
• Brief knowledge of MSN AdCenter
• Overview of Linkedin Advertising
• Overview of Facebook Advertising

Web Analytics.

• Introduction of Google Analytics
• In-Page Analytics Overview
• Goal Setting
• Content Overview
• Dashboard Overview
• GA code installation
• Advanced Segmentation
• What are visits, Visitors, Page Views and Bounce Rate
• Visitor Loyalty
• Event Tracking Overview
• Custom Reporting

Above are the only basic digital marketing course Pune that each and every institute should include during 45 days training. There are much more like digital asset optimization, SEO reporting, and project management that only top digital marketing institute Pune in their syllabus. I as an expert in the digital marketplace would suggest you first to clear the above concept. Once you learn all these, then you should move towards little bit advanced.