DIGITAL MARKETING COURSES

Best Digital Marketing Courses In Pune

digital marketing trainingBusinesses have now moved from papers to computer and mobile screens, making digital marketing the key business strategy. Digital marketing is the promotion of brands or marketing of products via one or more forms of electronic media.

Online marketing activities include search engine optimization (SEO), search engine marketing (SEM) , content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing (SMM),social media optimization (SMO), e-mail marketing, display advertising.

We, at Victorious Digital understand the need of internet marketing and strive to provide the knowledge for the same. We are one of the leading digital marketing training institutes in Pune and aim to provide complete Digital Marketing course in affordable fees and 100% job assistance.

Digital marketing has become the number one way to promote brands and products on the market. Businesses all around the world are now looking for digital marketing experts who can help them reach new customers and beat their competition. This demand is going to create lakhs high-paying jobs in India alone.

The scope of digital marketing is only going to increase in the future as smart phones and internet are becoming cheaper. On top of this, this job is open for everyone as there are no pre-requisites to learn this skill.

We at Victorious Digital, we help to take the first step into on the path to becoming a digital marketing expert

Basic Digital Marketing Modules

  • Search Engine Optimization (SEO) – Understand the search engine as default entry point to internet. Learn how to get website listed among top search engine results.
  • Search Engine Marketing (SEM) – Appreciate the role of pay per click in website listing. Learn how to effectively run ads on Search Engines.
  • Web Analytics – Measure, monitor and evaluate the website traffic and campaign statistics. Learn how to make business decisions from the metrics available in Digital Media
  • Email Marketing – Delivering the relevant marketing communication to targeted audience in most creative way. Learn how to effectively build your users lists, deliver emails & generate relevant clicks.
  • Social Media Marketing (SMM) – Harnessing the strength of social media for marketing. Learn how to build brand preferences, generate leads & aggregate audience on Social Media

The Features Of Our Digital Marketing Training Course

  • Our digital marketing training courses designed to not only to give you complete knowledge on the subject, but also to train you practically so that you are fully prepared to join the work force.
  • We provide training in Search Engine Marketing (SEO), Social Media Marketing and Optimization (SMM & SMO), Search Engine Marketing /Google AdWords Certification and E-mail Marketing.
  • Our Digital Marketing training institute in Pune and PCMC has multiple locations throughout the city. We are located on J.M road, Viman Nagar and Pimpri Chinchwad with plans on expanding further so that we can provide the best digital marketing training to as many students as possible.
  • We provide internships and placements for our students after their course is completed allowing them to put their best foot forward when they are joining the job market.
  • Our teachers give personal attention to students so that each and every doubt of the student is cleared.
  • We teach our students the latest and the most prevalent digital marketing trends making them job ready.

DIGITAL MARKETING ALL COURSE CONTENT

1. Digital Marketing Overview

This is the first step into the digital marketing, where seekers will take their feet into digital world and get a glance about digital marketing; one will get to know reason and purpose behind booming of Internet marketing, why online marketing is buzzing around? All answers would be cleared after the session of digital marketing overview. We at Victorious Digital, our vision are to make a clear image of digital marketing in trainees mind.

  • What is marketing?
  • What is Digital Marketing?
  • Why Digital Marketing?
  • Scope of Digital Marketing
  • Benefits of Digital Marketing
  • Digital Marketing vs. Marketing
  • Various Digital marketing platforms & Techniques
  • Latest Digital Marketing Trends

2. Search Engine and its basic’s

Search engine and its basic is an important and vital part of digital marketing or online marketing. Before us moving ahead, we need to understand all basics of search engine like, how search engine works in order to maintain web rank in SERP’s (search engine results page). What are the prerequisites before start digital marketing of any business? What are guidelines to maintain the same?
Henceforth, we at Victorious Digital designed this module to understand all basics of search engine.

    • What is Search Engine?
    • How Search Engine Works?
    • Why Digital Marketing?
    • Types of Search Engines
    • What is Spiders?g
    • What is crawling?
    • What is Indexing?
    • Cache Date
    • How to check Cache Date?

3. Google Algorithm

Google Algorithm is foremost part of digital marketing. Whether, you want to promote a business through internet media. Hence, one should follow all Google’s guidelines and Algorithm as Google is a protagonist of all search engine. Thus, we designed this module to make our students understand all algorithms and follow parameters of Google.

  • Google Panda
  • Google Penguin
  • Google Humming Bird
  • Mobilegeddon (Google Mobile Friendly Update)
  • Google EMD (Exact Match Domain)
  • PR
  • Google Pigeon
  • Google Rank Brain
  • Google Possum
  • Google Fred

4. Domain & Hosting

  • Domain names and extensions
  • What is web server and web hosting?
  • How to book a domain?
  • How to book a hosting?

Example: Godaddy, Bigrock, Hostgator

5. Website Analysis

  • Understanding Internet
  • Difference between Web and Internet
  • Website understanding
  • Domain names and extensions
  • What is webserver and web hosting?
  • Different Types of website
  • Website wireframe and architecture
  • Basics of developing and designing a website
  • Usability & user experience of a website
  • Why to say yes to responsive website

6. Keyword Research

  • Introduction to Keyword research
  • How and why to choose right keywords
  • Different types of keywords
  • How to do Keyword analysis
  • Keywords density analysis
  • Tools for keyword research
  • What is keyword proximity?
  • What is keyword prominence?
  • What is keyword frequency in SEO?
  • What is keyword streaming?
  • Localized keywords research

7. SEO ON Page Activity

  • Introduction to On page optimization
  • What is Title, Description and Keywords tags
  • Difference between primary, secondary and tertiary tiles
  • Length of titles, meta description and Snippets
  • H1 to H6 Tags and their importance
  • Important keywords in title, meta descriptions and content
  • When and where keywords can be placed
  • Difference between Internal links and External links
  • Anchor Text
  • Image tag optimization
  • Content Optimization
  • SEO friendly content
  • URL Structure / Optimization
  • Website structure & navigation menu optimization
  • Robots.txt
  •  Canonical Tag
  • 404 Implementation
  • Difference between HTTP / HTTPS
  • Different types of Sitemaps and their importance
  • Google SEO guidelines
  • Broken link analysis
  • Website architecture
  • On page Analysis
  • 301 & 302 Redirection

8. SEO Concepts

  • Introduction to search engine optimization
  • Keyword Density
  • What is Bounce Rate?
  • Keyword Research, Keyword Analysis
  • Sandbox Effect
  • Google Penalty
  • What is Black hat seo?
  • What is White hat seo?
  • Good and Bad SEO Techniques
  • What is Google PageRank
  • What is Domain Authority?
  • What is Page Authority?
  • What is Inbound Links?
  • What is Outbound Links?
  • What is Link Building?
  • What is Link Farming?

9. Things Not To Do In SEO

  • Black Hat SEO
  • Try to avoid Grey Hat SEO
  • Exact-match Anchor text
  • Keyword Stuffing
  • Spam comments
  • Duplicate content and cloaking
  • Unnatural links
  • Domain and Keyword Cloaking
  • Intrusive Interstitial Ads
  • 3rd party “Paid” links
  • Article spinners
  • Automated link building
  • Doorway Page, bots, spam, Link Baiting
  • Link and article directories
  • Duplicate Content and Cloaking
  • Paid / spam blogging

10. SEO OFF Page Activity's

  • Search engines submissions
  • Directory Submission
  • Blog Submission
  • Blog Posting & Commenting
  • Article Submission
  • Social Book-marking
  • Free Classifieds
  • Press Releases Submission
  • Image Submission
  • Documentation Sharing
  • Forum Posting
  • Video Sharing

11. Google Webmaster Tool

In this module of digital marketing we will teach you Google webmaster tool so that you would get aware how Google webmaster tool helps us to maintain our website in technical aspects and make us able to follow Google’s guidelines, moreover we will get all insights and can figure out SEO point of view like internal & external link, sitemap update, robots.txt file creation and submission etc.

  • Setup Google webmaster Tool
  • Link Google webmaster tool with Website
  • Creating Dashboard of Google webmaster Tool
  • Understanding Search Appearance
  • Structured Data
  • Rich Cards
  • Data Highlighter
  • HTML Improvements
  • Accelerated Mobile Pages
  • Search Traffic
  • Search Analytics
  • Links to your Site
  • Internal Links
  • Manual Actions
  • International Targeting
  • Mobile Usability
  • Google Index
  • Index Status
  • Blocked Resources
  • Remove URLs
  • Crawl
  • Crawl Errors
  • Crawl Stats
  • Robots.txt Tester
  • Sitemaps
  • URL Parameters

12. Google Analytics

In this module of Digital marketing, one will understand how Google analytics tool works? How to create dashboard? How to link our website with Google analytics tool? How to track our website traffic through Google analytics tool? Similarly, many more things avail to learn during the session, As we at Victorious Digital provide hands on practical exposure to get experience and depth knowledge in the field of Internet marketing, we promise you to give deep and practical knowledge in Google analytics tool as well.

  • What is Analytics?
  • Importance of Analytics for Business
  • Introduction to Google Analytics
  • Installing Analytics code in site
  • Analytics account structure
  • Setup Google Analytics Account
  • Settings in Analytics
  • Understanding Bounce Rate?
  • What is mean by Real Time in Analytics?
  • What is Audience? How to check the statistics?
  • Sessions
  • Users
  • Page views
  • Page/ session
  • Session Duration
  • Bounce Rate
  • New sessions
  • What are Demographics in Google Analytics Account?
  • What is Language in Google Analytics Account?
  • What is System and Mobile in Google analytics in Account?
  • How to check user flow in Google Analytics?
  • What is ACQUISITION in Google Analytics?
  • How do you measure ACQUISITION?
  • Search Console at a Glance in Analytics tool
  • Understanding Goals and Conversions
  • How to setup Goals?
  • Different types of goals
  • How to setup funnels in Goals
  • Importance of funnels

13. SEO Tools

  • SEO site checkup tool
  • Alexa Rank
  • Woorank
  • Broken link checker
  • XML sitemap generator tool
  • Whois.com
  • Website speed checker tool
  • NP website analysis tool
  • Competitor analysis tool
  • Mobile responsiveness checker tool
  • Google adword keyword planner
  • Back link checker tool

14. SMO Part -1 - Social Media Optimization

  • What is social media optimization?
  • Reason of using social media?
  • Benefits of social media optimization
  • Various social media platforms
  • Impact of using social media

Facebook Promotion

  • Facebook Introduction
  • Facebook Account setup
  • Understanding Facebook strategies
  • Facebook group creation
  • Facebook group promotion
  • Facebook event management

*Practical Session 1

  • Facebook fan page setup introduction
  • Types of Facebook fan page
  • Facebook profile pick creation
  • Facebook cover photo creation
  • Increase the likes on fan page
  • Edit information about page
  • Fan page wall posting
  • Types of posts
  • Increase post engagements
  • Understanding fan page setting

*Practical session 2 

Linkedin Promotion

  • What is linkedin?
  • Importance of linkedin
  • Linkedin profile creation
  • Company profile vs Individual profile
  • Optimizing the profile
  • Skills, Endorsements, Recommendations in linkedin
  • Linkedin group creation
  • Finding jobs on linkedin
  • Job post on linkedin
  • Creating company profile
  • Promoting company profile
  • Increasing followers on linkedin page

Twitter Promotion

  • What is Twitter?
  • Use of Twitter
  • Benefits of Twitter
  • Twitter profile creation
  • Profile customization
  • Post creation
  • Content & image using on Twitter
  • Increase followers
  • Using #(Hash) tag

*Practical session

15. SMO Part - 2 - Social Media Optimization

Google Plus Promotion

  • What is Google plus
  • Benefits of Google plus account
  • Profile creation of Google plus
  • Customization of profile
  • Community creation & posting
  • Posting on Google plus profile
  • Increasing reaches & followers

*Practical Session 

Instagram Promotion

  • What is Instagram?
  • Account creation of Instagram
  • Branding & Promotion on Instagram
  • Promotional strategies & tips on Instagram
  • Using hash tags (#) on Instagram
  • Advertising on Instagram
  • Creating business profile on Instagram

Pinterest Promotion

  • What is Pinterest?
  • Dashboard Creation
  • Customizing profile
  • Boards in Pinterest
  • Website promotion
  • Image posting
  • Pinterest integration in website

You Tube Promotion

  • You tube introduction
  • Creating account & dashboard
  • How to create channel?
  • Profile updation
  • Upload videos
  • Video optimization
  • You tube analytics
  • Video promotion terms & conditions

16. SMM - Social Media Marketing

Facebook Social Media Marketing

  • Facebook advertising
  • Types of  advertising
  • Facebook fan page promotion
  • Boost post
  • Awareness
  • Consideration
  • Conversion
  • Traffic on website

*Practical session 1

Linkdin Social Media Marketing

    • Advertising on Linkdin
    • Types of  promotion
    • Audience targeting
    • Bid strategies
    • Ad format
    • Ad dimensions & rules

    *Piratical session

    Instagram Social Media Marketing

    • Advertising on Instagram
    • Types of  promotion
    • Audience targeting
    • Bid strategies
    • Ad format

17. Social Media Automation

  • What is social media automation?
  • Why social media automation?
  • Buffer
  • Hoot-suit
  • Social media account setup with tools
  • Post creation & Promotion
  •  Performance analysis

18. Local SEO

  • What is Local SEO
  • Importance of Local SEO
  • Submission to Google My Business
  • Completing the Profile
  • Local SEO Ranking Signals
  • Local SEO Negative Signals
  • Citations and Local
  • Submissions

19. Google Adwords Training

  • What is AdWords?
  • What is the network in advertising?
  • How to create a campaign
  • What are bids, ad groups, and campaigns?
  • How to schedule an ad
  • What are ad formats?
  • A complete walkthrough with the dashboard
  • Demographics
  • Cost per click cost per mille
  • Cost per acquisition
  • Conversion optimizer
  • Ad delivery
  • Demographic bidding
  • Social settings
  • Keyword Types (Broad, Phrase, Exact and Negative)
  • AdWords Keyword Tool
  • Text Ad Format
  • Quality Score and Its Importance

20. Online Display Advertising

  • What is Display Advertising?
  • How Display Ads Works
  • Benefits of Display Advertising
  • Display Advertising
  • Banners ads
  • Display Keywords
  • Topics
  • Placement
  • Demographics
  • Interest and Remarketing
  • Display Network Filtrations
  • Display Exclusions
  • Display Options
  • Below the Fold?
  • How to Measure Display Advertising?

21. Video Marketing

    • Why video marketing?
    • Create campaign for video promotion
    • Targeting Locations
    • Bid Strategies
    • Group Creation
    • Ads Options
    • Ad Formats
    • Analysis Results

22. Mobile Marketing

  • Basics of Mobile Marketing
  • Understanding Mobile Devices
  • Impact of Mobile Marketing in Social Media
  • Mobile Marketing Analytics
  • Mobile Apps Engagement
  • Growth in Mobile Industry
  • Promoting Site in Mobile Apps
  • Benefits of Mobile Marketing
  • Targeting Options in Mobile Apps
  • Mobile Marketing Goals
  • Mobile Ad Formats
  • Reporting in Mobile Ads

23. Lead Generation for Business

Learning Digital marketing or Internet marketing is promoting website and generate lots and lots of leads and convert our dreams into reality. Henceforth, with the help of this module ‘Lead Generation for Business’

  • Lead generation for business
  • Importance of lead generation
  • Understanding landing page url
  • Difference between landing page & wensite
  • A/B Testing
  • Lead generation through Facebook
  • Lead generation through Google Adword
  • Lead generation through bulk mails
  • Lead generation through SMS

24. Content Marketing

  • Introduction to Content Marketing
  • What Is Content Marketing
  • Objective Of Content Marketing
  • Content Marketing 7 Step Strategy Building Process
  • 18 Types Of Content With Examples
  • How To Write Great Compelling Content?
  • Keyword Research For Content Ideas
  • Optimizing Content For Search Engines
  • What is Authority Blog?
  • How To Market Your Content?

25. E-mail Marketing

  • Email Marketing Fundamentals
  • How Email Works
  • Bulk Email Overview
  • Bulk Emails Challenges
  • Introduction To Email Marketing Software
  • How To Create Email Campaigns?
  • Email Analytics
  • How To Set Up Lists?
  • How To Write Effective Emails?
  • How To Improve ROI With A/B Testing?
  • Legal Constraints On Emails

26. Affiliate Marketing

  • Affiliate marketing overview
  • Apply for affiliate marketing
  • Dashboard creation for affiliate marketing
  • Process of affiliate marketing
  • Branding & promotion through affiliate marketing
  • Top affiliate marketing networks
  • Affiliate marketing payment methods
  • Reports & ROI

27. Online Reputation Management

  • What is ORM?
  • Importance of ORM
  • How to build online reputation?
  • Importance of ORM in SEO
  • Importance of ORM in SMO
  • Review monitor sites & blogs
  • Tools for ORM

29. Internet Marketing Strategies

  • Website analysis for business
  • SEO strategies
  • SMO strategies
  • SMM strategies
  • SEM / Google Adword/ PPC / Pay Per Click strategies
  • E-mail Marketing strategies
  • Lead generation for business
  • Local SEO Promotion
  • Other marketing activities  for business promotion
  • Case study

30. Freelancing Projects

  • How to create freelancer account?
  • How to build your profile?
  • How to select projects?
  • How to set bid on projects?
  • How to communicative with client?

31. Digital Marketing Interview Questions & Answers

After completing Digital Marketing Courses from our institute we will assist to prepare for interview questions and answers with PPT presentations, group discussion. Also we provide assistance to build attractive resume for our students to get best interview calls from the companies.

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1500 + Google Certified and Placed Students

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