GOOGLE ANALYTICS

Why Google analytics tool?

Google Analytics tool is freemium tool of Google, which is designed to analyze website data and customer’s behavior towards our website, and it is launched in 2005 November by Urchin but later on it has acquired by Google. Previously, Google analytics tool was available on premium basic but now it is avail at free of cost as number of users are increasing and it would be very help full to stand Google as a Protagonist among the all search engines.

What do you learn in this module?

In this module of Digital marketing, one will understand how Google analytics tool works? How to create dashboard? How to link our website with Google analytics tool? How to track our website traffic through Google analytics tool? Similarly, many more things avail to learn during the session, As we at Victorious Digital provide hands on practical exposure to get experience and depth knowledge in the field of Internet marketing, we promise you to give deep and practical knowledge in Google analytics tool as well.

What is Analytics?

  • Importance of Analytics for Business
  • Introduction to Google Analytics
  • Installing Analytics code in site
  • Analytics account structure
  • Setup Google Analytics Account
  • Settings in Analytics
  • Understanding Bounce Rate?
  • What is mean by Real Time in Analytics?

What is Audience? How to check the statistics?

  • Sessions
  • Users
  • Page views
  • Page/ session
  • Session Duration
  • Bounce Rate
  • New sessions

Understanding Goals and Conversions

  • How to setup Goals?
  • Different types of goals
  • How to setup funnels in Goals
  • Importance of funnels

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