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Facebook advertising can help you outgrow your business and customer loyalty. Facebook is emerging advertising platforms for both B2B & B2C businesses. There are millions of active users of Facebook. Facebook is one of the largest social media platforms. Facebook serves as a great platform for promotion of goods and services.
Facebook Ads can be a lot of beneficial and there are a lot of ways to make your ad effective. Some of the valuable tips to create Facebook Ads are as follows:
The initial step is to define your target audience. Understanding who your potential customers are is necessary. Building strong profile is important and a great start towards gaining customers. Collect and study on their likes, dislikes, age, gender, profession, behaviors, socioeconomic factors, etc. Knowing all this will help you analyse and plan your Facebook Ad campaign.
Current data from CRM can be of advantage for running ad campaigns on Facebook. With the help of CRM database, you are virtually cutting out anyone who hasn’t done business with you. If you’re like most businesses, a lot of your business comes from current clients, so super-serving them is a great way to maintain relationship with them.
With the help of Facebook you get an opportunity to leverage your current customer data to match it with other customers on Facebook. Look-a-like data can be built with the help of existing data. It is the data of customers with same characteristics. This is a great way of reaching customers who are similar to your current customers but are not doing business with you.
All activities performed by you on your Facebook page are tracked down with the help of Facebook Pixel. Facebook Pixel assists you in running conversion ad campaigns. Conversion campaigns allow you to serve ads to people Facebook deems likely to take a specific action on your website.
Most of the times people resist buying your products because they are afraid of losing their money as they have no idea about how the product is going to be. Therefore, adding social proofs can work here. By social proofs I mean giving away free products or providing testimonials from famous people, creating a brand image can add credit ability and reduce the fear.
Call-to-Action can increase your conversion rate and decrease your cost per conversion. You can prompt out to visit your website or signup or download a PDF with Call-to-Action. Customers are most likely to visit your landing page and they know what to do next. This reduces friction.
Choosing and using bright and attractive images can lead to clicks on your post and website. Select an image that will stand out in your news feed. Visual Display is a great strategy to drive traffic to your website. Make sure you add creative images that stand out and are not offensive.
Picking the right placement platform is an essential part of effective Facebook ad to work.
Desktop News-feed: Desktop News-feed can be useful for sales, leads and engagement.
Desktop Right Column: Here both text and images are smaller. This works for targeting those who are already familiar with your brand.
Mobile News-feed: Mobile is great for discovery and also for conversions. If you want people to install your app, place the ad accordingly on your feed.
Putting up your ad in the form of story is quite powerful. It can lead to exceptional results. Single image ads go well with story ads. Keep it simple but make it effective at the same time.
Simple and understandable language will muddle your message. Set it as a priority to keep it simple while creating effective ads. When someone is reading your ad they should immediately know what are your products and services, how it benefits them and what to do next.
Monitoring your performance can help you understand whether your ads are effective and reaching people. It can be tempting to upload your ad and then come and check your performance after a certain period of time.
This can help you know if your ads are resonating and allow you to make changes. Once you know your ads are performing well, then you can continue to spend on those ads.
Facebook advertising has proven incredibly valuable to thousands of business across the globe. Hope these tips help you in creating effective Facebook ads. To learn more about Facebook, social media you can look in for the best Digital Marketing Institutes in Pune, as they cover these topics in their course.