Link Building Strategy
Links are important for SEO. And link building should therefore definitely be part of your holistic SEO strategy. But more importantly, link building should be part of your growth strategy. Links should help generate traffic to your site directly. In this post, I’ll describe 6 important steps for a successful link building strategy, the holistic SEO way.
Links will help your pages to rank higher in Google search results, this post explains why. That’s perfectly true. That, however, is not the only thing links do. Backlinks will also help in getting more (referral) traffic to your site via those links. When you determine your link building strategy you should keep in mind: the reason links were invented was to send you off to pages you might enjoy as well. Use link building as a strategy for the growth of your website audience and place links on sites that will actually generate traffic to your own site.
A successful link building strategy should always be aimed to bring a new, aspired audience to your website. A side effect will then be a higher ranking in Google. As long as you consider link building as a way to reach out to other sites in order to get more visitors from that site, you’re doing it the ‘right’ way.
October 8, 2019 @ 1:15 pm
Search engines are constantly updating their algorithms for optimization, so it is tough to maintain a SEO and Link Building strategy. Updates like, Google gives more importance to websites which are mobile responsive in search results and it will be penalizing websites that use pop-ups and will penalize by ranking them lower. Some business’ will find it challenging to keep up with these ever-changing Google algorithms. If your website is SEO and Link Building optimized, it will boost your visibility in search engines which in turn will improve your business’s credibility, increase your websites web traffic all of which is an important SEO and Link Building factor. Once you get traffic, Google Analytics helps you track valuable information about your visitors like their location, demographics(age, gender), what browser they are using, keywords used to visit the site, time spent on your website, identify your best and worst performing page, what visitors are most clicking on your site and many other factors. These crucial information helps in building marketing strategies like your target audience, target location. The better you know your customers the better product/service you can provide and get better results in ROI. Search Engine Optimization has become a long time investment for businesses. Content will always be the king, but SEO and Link Building factors play a huge role in improving your business. SEO and Link Building can guarantee you traffic to your website but it can’t guarantee you sales. Initially SEO and Link Building will help in giving you sales but in the long run it is your product and service which you provide to the end customers that matters. It is possible that you website is ranking on first page of Google and still not enough business, so in the end it is the content, product and service that matters.