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To understand how digital marketing works a well outlined digital marketing training from a good institute is essential. In the current scenario of digital marketing era, wrong information and myths are in abundance on the internet – and they are still getting increased significantly by some internet users, inexperienced internet marketers, and other people and there are very few digital marketing institutes in Pune who can provide authentic training. Most of the aspects you think you know (but don’t) about digital marketing, may have been true a few years back but many things have changed. You need to search for digital marketing institutes in Pune who can provide the updated information with right techniques. Here are some of the misconceptions that you need to toss out of your mind if you want to get keen about digital marketing:
1: Ranking in search engines is drastically improved by changing Meta tags:-
Meta tags solely do not affect rankings anymore; in fact, they are no longer regarded as the most important aspect where you can lay your website’s keywords rankings in search engines, even though Bing still consider them. But also do not get it wrong to neglect them altogether. Meta description is small of written text that attracts the attention of visitors to visit simply just your website listing.
Myth 2: Better to have as much inbound link as possible
This fact was never right, maybe it was true in the very beginning before the era of the algorithm, but after that this is just a false theory or myth. In all the latest algorithm updates of search engines, they have made it clear that having more inbound links will not do any good, only quality links will be considered for the rankings. The days of low-quality links generation are up, generating low-quality links will be considered as spam and can get a site penalized by search engines.
Myth 3: Google’s PageRank Still Matters
Google’s PageRank (named after Google’s CEO and co-founder Larry Page) was a 1-to-10 link analyzing criteria of the quality of every website; the larger the PageRank, the higher the position in the search engine result pages. In November 2013, Matt Cutts announced that Google will not update its PageRank algorithm anymore, making it irrelevant to consider in the future of search engine optimization.
Myth 4: Keyword-Rich Domains are more important for search engines
In September 2012, Google introduced the EMD (Exact Match Domain) update to make it sure that poor quality website that have keyword rich domains do not outrank a site with good quality relevant content.
Myth 5: Listing of sites to number of submission websites
Listing a website into many directories, search engines and other submission websites was the case until the Penguin update of Google came into existence. After the introduction of the Penguin, websites having poor quality links have seen a drastic fall in their ranking, and good quality websites with relevant content and proper links got promoted in search engine result pages. Finally, if you would like to learn digital marketing, you should search a digital marketing institute in Pune, which can provide you all the knowledge about developing a digital marketing strategy, with proper and relevant content for great user experience, and appealing them to share your website to generate word of mouth publicity.