Digital marketing is marketing done through digital mediums, mainly on the internet. Digital marketing has greatly grown during the 1990s and 2000s which changed companies marketing strategies to not just focus on the traditional methods but also add digital marketing into the mix. Smartphones have greatly changed the game of digital marketing for the better. Though they do not quite give you the same experience as desktop computers, the internet usage on mobile phones has greatly increased, due to which companies have had to make their websites mobile-friendly too.
The world has shifted towards digital marketing and India is not lagging far behind either. It has created a buzz in the Indian job market. It is expected to add more than 20 lakh jobs in digital marketing by the year 2020. Both big and small players in the market have invested in digital marketing activities. The Digital India initiative by the government has encouraged people to move to digital platforms. Low-cost smartphones and data plans have given a major boost to the internet user numbers in the country. According to a report Digital Advertising in India jointly published by IAMAI and IMRB, ‘Online advertising market in India is increasing at the rate of 30% year on year’. The presence of the e-commerce industry is ever-increasing in India. More than 70% of marketers understand that only traditional methods are not sufficient for optimum growth of their business and digital marketing must be in the marketing mix. Globally, the expense towards digital marketing is increasing. Similar trends can be seen in India though the gap in expenditure between traditional and digital mediums is wider than what is seen globally.
How can you take advantage of this growing marketing trend? You can work in a company looking to implement digital marketing strategies or you can take up a job in digital marketing in a firm offering digital marketing services. A working freelance is also an option when you can do digital marketing. If you want to develop skills in this growing job market, there are many digital marketing institutes that have opened up who train in the many skills of digital marketing such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), Content Marketing, Social Media Marketing (SMM), Pay-Per-Click Advertising (PPC), Affiliate Marketing and Email Marketing.