GOOGLE ADS CERTIFICATION TRAINING PROGRAM IN PUNE
The Google ads Certification is a globally recognized stamp of approval from Google that showcases your knowledge of the latest Adwords tools and best practices as well as your ability to effectively manage Ads campaigns. Ads Certified individuals receive a personalized certificate from Google Partners that can be shown to future employers as a way to demonstrate your expertise.
You need to pass 2 of the ads certification exams to become an ads certified professional — the ads Fundamentals exam and one of the following: Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, or Shopping Advertising. While not required, it is recommended that all students undertake the Ads Certification exams upon completing the Digital Marketing Course.
SEM, also called as paid search, follows a different model of advertising. Promoting your brands presence through paid advertising via search engines is called search engine marketing. Here the businesses pay to show their ads on the search engines and hence can be very effective in generating leads, gaining visibility, branding and making profits over a short period of time. Its capability to measure the marketing efforts using the modern day tools make it the most effective form of marketing. It includes detailed study of PPC and Ads. Gain hands on experience through live projects to understand the working.
Paid advertising on Google has become quite famous these days. Paid advertising means Google Ads. Google Ads is an online advertising service where businesses pay to display their ads to web users. This ad service is focused on keywords. It is an effective way of lead generation. Google Ads appear above the Google search results. In order to have a successful Digital Marketing campaign and strategy Google Ads is essential. Therefore it is vital to develop a deep understanding on how brands are promoted through paid advertising.
WHAT YOU LEARN
- Introduction to Search Engine Marketing.
- Choosing right keywords.
- Setting up right came at right time and right price.
- PPC auction model.
- To open Google Ads account and manage the account.
- Understand different channels- search, video, mobile, display, etc.
- Formulate, plan and execute campaigns.
- In depth understanding of bidding strategies and techniques.
- Analyzing performance.
- How to re-market your products.