SEM / GOOGLE Ads / PPC Training Institute

Google Ads Certification Courses With Placement In Pune


The Google ads Certification is a globally recognized stamp of approval from Google that showcases your knowledge of the latest Adwords tools and best practices as well as your ability to effectively manage Ads campaigns. Ads Certified individuals receive a personalized certificate from Google Partners that can be shown to future employers as a way to demonstrate your expertise.

You need to pass 2 of the ads certification exams to become an ads certified professional — the ads Fundamentals exam and one of the following: Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, or Shopping Advertising. While not required, it is recommended that all students undertake the Ads Certification exams upon completing the Digital Marketing Course.

SEM, also called as paid search, follows a different model of advertising. Promoting your brands presence through paid advertising via search engines is called search engine marketing. Here the businesses pay to show their ads on the search engines and hence can be very effective in generating leads, gaining visibility, branding and making profits over a short period of time. Its capability to measure the marketing efforts using the modern day tools make it the most effective form of marketing. It includes detailed study of PPC and Ads. Gain hands on experience through live projects to understand the working.

Paid advertising on Google has become quite famous these days. Paid advertising means Google Ads. Google Ads is an online advertising service where businesses pay to display their ads to web users. This ad service is focused on keywords. It is an effective way of lead generation. Google Ads appear above the Google search results.  In order to have a successful Digital Marketing campaign and strategy Google Ads is essential. Therefore it is vital to develop a deep understanding on how brands are promoted through paid advertising.


  • Introduction to Search Engine Marketing.
  • Choosing right keywords.
  • Setting up right came at right time and right price.
  • PPC auction model.
  • To open Google Ads account and manage the account.
  • Understand different channels- search, video, mobile, display, etc.
  • Formulate, plan and execute campaigns.
  • In depth understanding of bidding strategies and techniques.
  • Analyzing performance.
  • How to re-market your products.

Why choose SEM/Google PPC Training Courses with Victorious Digital?

Search Engines act like portals to the rest of the internet. If a website ranks low in the search results, then the traffic on the website will remain poor. Therefore, to direct more traffic to your website, you need to promote it. Many times businesses don’t wish to wait for the rank of their website to rise organically. This is where SEM comes in handy. Search Engine Marketing (SEM) increases the visibility of websites in search engine results. Even-though it is paid, it still remains highly popular popular because of the quick and effective results it delivers.

At Victorious Digital we provide the best SEM/Google PPC training in Pune. Following are the features of our SEM/Google PPC training course:-

  • Our experienced faculty is fully certified and has in-depth knowledge of Pay-Per-Click Advertisements.
  • We provide complete theoretical and practical training in Google Ads which will help you to pass the Google Ads exam with flying colors.
  • We provide complete study material to our students.
  • Our SEM training course in Pune is focused on giving our students the knowledge necessary to be successful in their career.
  • We provide job assistance to our students after the course is completed.

Do you wish to learn complete DIGITAL MARKETING COURSES 

Complete (SEM/PPC/Pay Per Click) Search Engine Marketing Syllabus

SEM Concepts

  • What is AdWords?
  • What is the network in advertising?
  • How to create a campaign
  • What are bids, ad groups, and campaigns?
  • How to schedule an ad
  • What are ad formats?
  • A complete walkthrough with the dashboard
  • Display network
  • Demographics
  • Cost per click cost per mille
  • Cost per acquisition
  • Conversion optimizer
  • Ad delivery
  • Demographic bidding
  • Social settings
  • Keyword Types (Broad, Phrase, Exact and Negative)
  • AdWords Keyword Tool
  • Text Ad Format
  • Quality Score and Its Importance

Google Ads fundamentals

AdWords fundamentals. Our hands-on Google AdWords course focuses on how Pay-Per-Click (PPC) works, how to create and structure your company’s account, and how to create a positive ROI paid search campaign from start to finish.

Advanced Ads

Advanced Ads. This training will expand on the basics to show you how to make the best use of the tools, reports and features within Ads, in order to put power behind your campaigns. We’ll dig into reporting, diagnostic and campaign expansion tools, and paid search optimization techniques.

Advanced Display in Ads

Advanced Display in Ads. Building on the foundation of our Advanced Ads course, this training will expand on the basics to show you how to make the best use of programmatic, display, and video ads, in order to put power behind your campaigns

Video Marketing

  • Why video marketing?
  • Create campaign for video promotion
  • Targeting Locations
  • Bid Strategies
  • Group Creation
  • Ads Options
  • Ad Formats
  • Analysis Results

Mobile Marketing

  • Basics of Mobile Marketing
  • Understanding Mobile Devices
  • Impact of Mobile Marketing in Social Media
  • Mobile Marketing Analytics
  • Mobile Apps Engagement
  • Growth in Mobile Industry
  • Promoting Site in Mobile Apps
  • Benefits of Mobile Marketing
  • Targeting Options in Mobile Apps
  • Mobile Marketing Goals
  • Mobile Ad Formats
  • Reporting in Mobile Ads

Lead Generation For Business

  • Learning Digital marketing or Internet marketing is promoting website and generate lots and lots of leads and convert our dreams into reality. Henceforth, with the help of this module ‘Lead Generation for Business’
    • Lead generation for business
    • Importance of lead generation
    • Understanding landing page url
    • Difference between landing page & wensite
    • A/B Testing
    • Lead generation through Facebook
    • Lead generation through Google Adword
    • Lead generation through bulk mails
    • Lead generation through SMS

Internet Marketing Strategies

  • Website analysis for business
  • SEO strategies
  • SMO strategies
  • SMM strategies
  • SEM / Google Adword/ PPC / Pay Per Click strategies
  • E-mail Marketing strategies
  • Lead generation for business
  • Local SEO Promotion
  • Other marketing activities  for business promotion
  • Case study

Freelancing Projects

  • How to create freelancer account?
  • How to build your profile?
  • How to select projects?
  • How to set bid on projects?
  • How to communicative with client?

Digital Marketing Interview Questions & Answers

  • After completing Digital Marketing Courses from our institute we will assist to prepare for interview questions and answers with PPT presentations, group discussion. Also we provide assistance to build attractive resume for our students to get best interview calls from the companies.


100% Job Assessment

With tie-ups with best companies in the market, we strive place our students and keep on updating with current openings.

Google Adwords & Analytics Certification

Acquire the highest level of certification in Search Engine Advertising with the expert

Affordable Fees in Digital Industry

Most affordable fees compared current market for 9 certifications covered under one course.

Friendly and Cooperative Staff

A friendly and cooperative staff of industry experts and teachers give their 100% to help students in every case.

75% Practical & 25% Theory

Complete practical training for every module of digital marketing from the industry experts along with theory.

Assured Internship

Assured internship in provided with certification as well as eligible students are given a chance to work on live projects.

Flexible Batch Timing

Variable batch timings are available so that every candidate can attend the classes according to their convenience.

We Always Have Our Doors Open

Even after the course completion, if the students have doubts, they can come anytime and attend the necessary sessions.

Get Certifications Upon Completion Of PPC/Google Ads Training with Victorious Digital

Adwords Certified & Placed Students Commemorative Photograph at Glance

200+ Batches

2000 + Google Certified and Placed Students




Date: 16/ 06 / 2018

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