WHAT YOU LEARN?
- Introduction to Search Engine Marketing.
- Choosing right keywords.
- Setting up right came at right time and right price.
- PPC auction model.
- To open Google Ads account and manage the account.
- Understand different channels- search, video, mobile, display, etc.
- Formulate, plan and execute campaigns.
- In depth understanding of bidding strategies and techniques.
- Analyzing performance.
- How to re-market your products.