What is SEO?
Basically, SEO stands for “Search Engine Optimization.
In simple words, Search engine optimization (SEO) is the art and science of publishing and marketing information that ranks well in search engines like Google, Yahoo! Search, and Microsoft Bing.
Why there is need of SEO?
Building strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, impart visitors with a good experience of utilizing website and encourage repeat visits. It’s worth considering that Google is progressively focusing attention on user experience.
With regards to how much traffic is driven by search engines to your website, the percentage is real, and perhaps the clearest indicator of the importance of SEO.
Researchers suggests that 64% of all web traffic is coming from organic search, compared to 2% from social, 6% from paid search, 12% from direct and rest 15% from other referral sources. This implies that approximately 70-75% of SEO traffic is coming from organic search. So it’s obviously, there is need of a strong presence on Google SERPs.
But how much strong?
According to the study, from Advanced Web Ranking, it suggests that on the first SERP, the top five results account for 67.60% of all clicks and the results from 6 to 10 account for only 3.73%.
How to do this?
SEO made easy
By default, search engine shows only 10 results per page. Among st those, most of us click on the top few results. If website rank at the top of the Search Engine Results Page (SERP), then business is good, but if it is on the second or third page, there might be chance of getting 1% of the search traffic that the top ranked site gets.

What are the SEO essentials for optimizing website?

1) Relevancy
Search engines try to give the relevant results to our entered query, whether it’s a simple query or more complicated query. Search engines provide these results to their own internal algorithms, which we will probably never decide, but there are many factors that can influence these results and they are all based around relevancy.
2) Quality of the content
Content plays an important role in SEO. It should be published regularly various social media platforms, in form of blogs, articles, newsletters, press release, PPT, videos etc. In content the proper usage of keywords is must.
3) Website speed
This means how quickly web pages are being loaded & becoming a differentiation for search engines. As soon as we click on any website, it should open in few seconds. In that time required for navigating from one page to another should be minimal.
4) Internal Link & external link
Internal link is the type of hyperlink on a webpage that takes to another page on the same website. These two terms are being often used in on-page & off page concept. These links provides the audience with better reading options & further helps to reduce bounce rates. Don’t plan of Link buying or link exchanging activity because it’s not at all worth.

5) Authority
An authority website is a site that is being trusted by its users & varies according to the industry in which it operates in. As I mentioned above, the higher quality content we produce, the more our site will become an authority website.
6) Meta description & Title tags
The Meta description is the short paragraph of text that appears under web page’s URL in the search results. A meta description do not improve website ranking on the SERP, but should be used before publishing the blogs.Because it can help in increasing the chances of clicking on your result.
Title tags are used to tell search engines and visitors what website is all about in the most correct way. Also, as the keywords are inserted in title tag, those helps to highlight search engine results. So relevant keywords should be used while describing the webpage.
7) Tag images properly
On the different social media platforms, there should be properly tagged images regularly. I mean describe image in the alt text form accurately. Further it helps to increasing the chances of those images to appear in Google Image search.
8) Headlines
The headlines for the blogs, articles should be under 55 characters to make sure their complete visibility in SERPs. Make sure that headline is attractive as well as descriptive too.
9) Keyword stuffing
Avoid excessive keywords on web pages, because they affect the readability of website. Still its remained a question whether Google uses keywords as a ranking factor? So that’s why Headings (H1 to H6) are used in on-page SEO activity. In blog, as usual two keywords can be used.
10) Social Media Marketing
Social media is the most effective means to raise website’s visibility through non-technical SEO. It is important to make sure that website is present on all relevant social media channels.
Finishing up.

Before jumping into the SEO, first make sure the basics get cleared. Moreover, doing the SEO basics will help to build a strong foundation for long-term success. Increasing demand in SEO, as a career, join SEO training institute in pune. Theoretical as well as practical training is being imparted with certificate.