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How to Do Keyword Research in Digital Marketing?

There are many aspects to digital marketing. One of the most important is Search Engine Optimization (SEO). Efforts directed towards getting free or organic traffic on your website to boost your business are known as Search Engine Optimization. SEO is preferred by many businesses as it helps increase their visibility online by improving the rank of their website. One of the important things that you need to focus on while working on SEO is keyword research.

The words and phrases that people use when searching a query relating to your business are known as keywords. It is important that you incorporate these words and phrases in your website in order to increase the chances your website to be displayed to people when they search the keyword. This will result in an increase in your SEO score. SEO score is what helps determine the rank of your website. For the purpose of keyword research, you first need to know about the types of keywords.

Following are the types of keywords that you need to be familiar with:–

Generic Keywords
Generic keywords are only useful while searching for general information about a topic. These keywords are only one or two words long. Terms like digital marketing, real estate, etc. would come in this category.

Short Tail Keywords
Short tail keywords are a little longer than generic keywords but still display general results. This type of keyword is two to three words long. Terms like digital marketing training, digital marketing jobs, etc. would come in this category.

Long-Tail Keywords
Long-tail keywords are longer than short-tail keywords and therefore display better and more specific results. This type of keyword is four to five words long. Terms like digital marketing training institute in Pune, etc. would come in this category.

You should aim to direct relevant traffic on their website. This will reduce the bounce rate on the website and increase your conversion rate. That is why it is important to target more long-term keywords on your website.
After you are familiar with the type of keyword that you need to target, you need to focus on finding the right keywords for your business. In order to do that, you must identify the topics that you want to promote to your customers. After you identify the topics, you need to find the keywords that your customers search for when they are looking for these topics. For this purpose, various tools are available on the internet like Moz Keyword Explorer, Google AdWords Keyword Planner tool, etc. These tools have made the process of keyword research very simple by telling you the keywords that people use in order to reach your website. You can then add these keywords to your content so that it will bring relevant traffic to your business.

Having the right keywords in your content is important to market your content and increase your SEO score. But there are many other techniques other than keyword research that you need to use in order to increase your SEO score. If you want to learn everything there is to SEO, then join the best SEO training institute in Pune– Victorious Digital.

Why Choose SEO ?

The biggest challenge an online business or any new website faces is getting customers to their website. Building presence on the internet is the only way to get people on to a website. This can be done through both paid and free means. But not all businesses can afford paying hefty amounts to promote their website. While searching for queries online, people turn to a search engine; to be more exact the first page of the search engine. The first page displays top websites that have the best content (according to the search engine) to satisfy the persons query. This is determined by the number of people i.e. traffic on the websites. Businesses with money can display their websites through paid search ads. Thankfully, all the major search engines such as Google, Bing and Yahoo display search results which are organic, natural and free. This gives all websites a fair chance to be displayed on the first page without loosening one’s pockets. But how do you do that? How do you generate enough traffic on your website to get your website up there? The answer is through Search Engine Optimisation (SEO) classes.

Search Engine Optimisation is the process of optimising the content of a website so that the search engine shows it as a top result of query searches from people for particular keywords. SEO is useful for old websites who are struggling to get traffic or for new websites who are yet to get traffic. All the websites are going to try and get to the first page, so to get an edge; you need to learn to do SEO properly. To become an expert, it is imperative to join a proper SEO training course so that you learn and understand all that there is to it.

There are two types of activities you need to do to get a good SEO score; on page and off page. On page SEO means optimizing the on page content and the HTML source code. Focusing on keywords in the content of the website is paramount. If you don’t have the keywords in your website that your customers are looking for, then your website will never show up because according to the search engine you do not have relevant content to the searches. There should always be activity on your website. Best way to keep your website active is posting blogs regularly. This will also help you to keep information on your website up to date. The user interface of your website is also very important. It should be engaging and not be slow when it is loading. To get a further and better understanding on this subject, SEO training classes are the perfect avenue.

Off page SEO concentrates on increasing links on different websites that will lead back to your website. Off page SEO increases the online presence of your website and diverts traffic from other websites to your website. If you combine this with quality content on your website and it will make the visitors happy and satisfied resulting in a better bounce rate. This will increase your SEO score and help your website rank higher in the search results.

There are many on page and off page SEO techniques that can be used for the promotion of your website. But, if it is not done properly then it is of no use and won’t change the current status of your website. That is why it is very important to get proper training and guidance on this subject. Joining a good SEO training course will help you in this respect. For the best SEO training in Pune join Victorious Digital.

Keywords Play An Important Role In The SEO World

Use the right keyword to get more search engine traffic, use keywords in URL, titles, and the first paragraph to get better results in SEO and blah blah blah… Most of us have gotten a number of advice on keywords when we were newbies in the SEO world. Experts always advise joining the right SEO training institute in Pune as companies don’t have time to teach you in detail. And SEO training institute in Pune gives you some projects to work on so that you can not only learn theoretical knowledge but also get work experience.

Whether it is a client or SEO professional; both want to rank the website on top of the SERP (Search Engine Result Page). Isn’t it? Some use blogging while others go for submission to rank a website. But, keywords research is the first thing any client wants and any SEO professional does. Right Keywords have the power to get relevant visitors and we can convert those visitors to potential customers. A good SEO training institute in Pune is responsible to teach – how to find the right keywords for any niche.

Right SEO training institute in Pune also teaches in detail why, when, and where to use the short trail, long trail, and broad trail keywords. Short trail keywords consist of 3 or fewer words. These days, SEO experts focusing more on long-term keywords as it gives better search engine traffic. Broad term keywords are good enough as compare to short term keywords as it gives the more relevant results in comparison to short trail keywords.

Some blogs give 90-95% more traffic than the rest of the blogs. The reason behind the traffic is – audience search those keywords and that particular website or blog site rank on google at audience reaching search results. Audience reaching search results may be an unfamiliar term for most of us.
Maximum users search for 1 or 2 pages of google and one page consists of 10 search results. Well, it is up to users how much they want to see on one page. They can set 50 search results but max users have 10 search results on a page. And users hardly visit after 2 pages. So, if keywords ranked after 30 or 40 in search results then it is not in the user reaching search results.

Almost all the audience changed the keywords if they don’t find relevant results in the top 20 searches. Therefore, it is essential to learn keyword concepts in detail. A good SEO training institute in Pune can help you to boost your knowledge in keywords-related terms like keywords stuffing, keywords density, and competition analysis.
Also, a good SEO training institute in Pune will tell you about the free and paid tools for keywords research, keywords density check, and more. Well, you can find it on Google too. But, surely, it is not only time-consuming but also confusing.

Whether you join an SEO training institute in Pune or learn SEO by yourself only; it is important to start learning from keyword research.

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