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Google SEO Ranking Factors

What to do to rank a website on top of google, how to rank my website on the first page of google or being, is any shortcut or easy method to rank the website on the first few pages of google – such are the questions of millions. From businessmen to digital marketing newbies all want to know – how to rank a website on the first few searches of search engines. The best advice any expert gives you is to join a professional digital marketing training institute in Pune.
But, if you have no time to join digital marketing training institute in Pune or want to learn from SEO ranking factors from yourself only then this blog is for you.
According to experts, all of the SEO ranking factors are important. A good digital marketing training institute in Pune will teach you each Google ranking factor in detail as it is not a good idea to ignore any factor. On the other hand, few are the most effective Google ranking factors which one should know. Let’s take a look at those factors.

Google’s Mobile-First Policy

It is not hidden from anyone that more than half of Google searches are coming from tablet mobile devices. Also, we all know that Google keeps its eyes on each and every user so that users can get more relevant results. That’s why Google has rolled out an update – “Mobile-first Indexing” on November 4, 2016.
According to this update, Google will crawl the mobile version of the website first then it will switch to the desktop version. A good digital marketing training institute in Pune can teach you how to make it mobile-friendly website and how to do mobile indexing in deep. Well, whether or not you join the institute but you need to optimize the website for tablets and mobile devices.

Social Media Activeness

It seems a bit foolish or childish if one asks – Does social media affect SEO?
If you want to still know the answer then close your eyes and start searching for your people and competitors who are still not on Facebook or Instagram.
A more interesting fact is – People are using social media for searching. Now, it is time to apply professional social media strategies to boost the visibility of one’s business.

Outbound links

Yes, people don’t like outbound links. Well, millions have asked what it make sense as there is a possibility one’s first-time visitors can visit another website and find their product on that outbound linked website and make an action on that outbound linked.
Well, it happens. Neither you nor your website is new for such. But, do you know, outbound links help Google to know more about your website.
Once a website gets ranked on top searches then there is a possibility that other website uses your website as an outbound link.

Site loading speed

Visitors don’t have time to wait for loading a website. If the website is poor in loading then visitors immediately leave that website and switch to the next relevant website. That is the reason why loading speed affects the Goole ranking.
If Google crawlers find a website with poor loading then it can affect SEO too. Yes, there are some other factors that Google will check before giving any results. So, if you want to learn all the essential SEO ranking factors in detail then you should join a good digital marketing training institute in Pune.
Domain authority and history, backlinks, keywords, content are such import factors for increasing the rank of a website. But, the above four are the most effective, essential, and easy ways to get ranked at top of the search results.

Why Should We Learn Digital Marketing?

As a digital marketing academy, we have been asked such questions – why should I learn digital marketing course, Is there any career opportunities, what is the scope? On the basis of profile we answered. Questions remain same but answered changed as it depends on the profile of person who is inquiring. Sometimes, question varies. Below are the questions that have been asked many times.

  • I am an experienced marketing professional, how can I grow my career with the help of digital marketing?
  • I am in sales department, are digital marketing skills being relevant for me?
  • I am an entrepreneur; what will be the role that digital marketing play to grow my business?
  • I am a student; want to make a successful career. Why to do digital marketing course? Will it give me bright future?
  • I am doing job as an executive, will I accelerate career growth in terms of both money and profile if I l expand knowledge?
  • I am doing business and it is going good. Why will learn digital marketing? And most important, cannot I learn it by myself?
  • I am home maker; what is the need to learn digital marketing courses?
  • Can I start my business if I learn digital marketing?

Let’s discuss these questions step by step!
Marketing Professional:Marketing profession requires creativity and uniqueness. No matter how many years of experienced in marketing field including PR, advertising media and communication you need to struggle to match the perception of the market. Day by day businesses are going digital. They are using social media marketing, email marketing, content marketing, using pay per click and more just to boost their business. How would you fulfil their requirements if you are not familiar with these basic terms?Join the digital marketing courses right institutions to not only secure job but also to pay more in both salary and profile.

Sales Professional:If you experienced in sales profile or you have contact with high profile professionals in Sales than you the importance of digital marketing in this field. Below are the reasons to learn digital marketing courses from the right institutions. Switch career to Digital Marketing:
For entry level sales professionals, it makes sense to consider switching their career to digital marketing.

  • Newbie: It is always advised to switch their career into the digital marketing field. Some experts referred digital marketing as the sea of opportunities.
  • Experienced professionals: If you are senior sales professionals then the basic reason to learn digital marketing course is to accelerate your career growth.You should have strong presence at least on Facebook, twitter and LinkedIn for better customer engagement.

Entrepreneur and Business Owner:Now answer the one simple question – “Who is not on digital media”? Your competitors to customer all are on digital media. How will you boost business or increase ROI if you do not use digital marketing. You have to learn digital marketing just to fulfill your customers’ requirement and compete to competitors.

Student:Would you like to choose a field can offer you handsome salary and high profile job? If yes, then you should go into the digital marketing field. You can be seo/sem experts, smm/smo expert, digital marketing consultant, seo analyst, digital marketing analyst, PPC executive, PPC experts, Sr PPC executive, Sr Content Marketer and more. The primarily reason to learn digital marketing courses from the right institute is that- there are less competitions. Also, according to many researches there will be more than 2 lacks opening in this field. What you need more? Also, there are lots of options in this field so you can easily change your role whenever you want. Even, professionals successfully handle more than three roles in a single company.

House Maker or start-ups: a computer or laptop and internet; if you have these two you can earn money. Sound crazy? But, it is sufficient. You just need to learn digital marketing syllabus from right institute and they will teach you how to make money. You can start free lancing, when you have many projects you can hire other professionals. Also, you can start a training class.

If you any other question feel free to ask us!

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