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10 Tricks To Increase E-Commerce Conversion Rates

10 Tricks To Increase E-Commerce Conversion Rates

Boosting your sales is very important when you run an online business. Quite often it is seen that many people visit your website but do not buy anything, just go through your website and leave. This usually happens when your website design, layout, color scheme, description is not proper. In other words you can say that your website is not eye catchy enough. You therefore need to work on it so that it gives rise to more of sales.
When the word sales comes up conversion also comes along with it. You can boost your sales without spending a single penny on extra marketing. Conversion rate can be impacted by every aspect of the user experience. It is a critical topic.

Hold on…What is conversion rate?
Conversion rate is the percentage of visitors that land into your website and complete an expected action. eCommerce conversion rate is the percentage of visitors who purchased something online.
If you are willing to convert the visitors into customers, these tricks mentioned below will assist you in increasing your eCommerce conversion rates.

1. Use high quality images:

You should have a photograph from every angle. Zoom in, out features. Have pictures of models using or wearing what you’re selling. The best thing you can do here is think of what type of image you would like to see while you are shopping. You can use a clear and detailed picture of the product on your website so that the audience can get an idea of how the product looks like.

2. Offer free shipping:

Customers love to read “free shipping”. It sounds like some sort of deal, even if it isn’t. It is all a psychological game. What you can do is, increase your product prices a bit to cover the shipping charges. Ensure you have enough margin to cover the delivery fee but if you do have the margin, offering free shipping will certainly increase your orders.

3. Provide coupon codes:

Coupon codes are surely like a deal. Create attractive coupon codes that customers can use when they are ready to checkout. You can offer a specific percentage of discount or certain amount as off. Name your coupon by some code or something similar. Choose how you want to apply it and set it up. You can even set limits if needed.

4. Facilitate with live chat software:

Live chat software can lead to better conversions. But the only thing is that you need to be available during your business hours.
You can’t let the software say you are currently not available because that is a very bad signal. Direct communication will help you build trust with your customers and a real human connection.

5. Let customers checkout as guests:

Allow the audience to checkout as guests. Many a time’s people do not wish to signup and just look around and shop randomly. Forcing a client to signup may make him turn around and just click on the back button.

6. Provide detailed product description:

Make sure you provide a detailed description of your product which means providing exact information. Mention the price, material, size, color, availability, etc. This will prevent returns. Think of it like, if a customer was supposed to walk into a physical store, there would be employees to answer questions and help explain how different products work. It’s your duty to look after that they don’t get confused.

7. Optimize for mobile devices:

You need to provide access to your websites on mobile phones too. You may need to tweak how it looks and works on a mobile device for your own specific business needs.

8. Accept as many payment options as possible:

Some of the banks and credit cards specially charge a special value on making payment. I am not asking you to eradicate that mode but provide better options. Accept all types of cards. The best thing you can facilitate them is with COD (Cash on Delivery), this option can lead to many conversions. Also provide other payment modes such as PayPal, upi payments, etc.

9. Remove friction from the checkout process:

The checkout process can be a barrier to your sales at times. The complicated checkout process is irritating and customers tend to leave it on hold. Often too much information, details, and forms to be filled in are frustrating. Try keeping it simple with basic customer details such as personal information, shipping details, and payment mode, that’s it. Focus on simplicity and lesser clicks for the website as well as mobile access.

10. Focus on Calls-to-Action:

Many times retailers fail to focus on call-to-action. Call-to-Action acts as a guide to what should be done. With the use of call-to-action, you can advise customers to add the product to the cart. Also, make sure that Call-to-Action stands out according to the design of the page. Your goal is to get as many people as possible to click it. So it needs to be magnetic.

Investing tremendously in attracting traffic is irrelevant if these individuals do not convert into customers. If you are experiencing low website conversion rates, your problem may be technical, design, copy. Addressing these challenges will help your business increase buyers and help to lower bounce rates and lost opportunities.
Whether old or new there is always a chance for improvement. Simple modifications lead to better conversions. Making a change once a week or a month can increase the conversion rate. Your business survives only by the effectiveness of your website.

Follow these tricks and you will surely find a difference.
For more information, learn the conversion process from digital marketing training institutes in Pune.

Different Job Roles in Digital Marketing

Internet has changed the way marketers reach out to their audience. Today digital marketing is one of the most popular marketing strategies in the world. It has completely changed the landscape of marketing for the better. Old-school marketing tactics are getting ineffective day by day. Many business organizations are looking for individuals who are experts in digital marketing to fulfill their marketing objectives. This has lead to many job opportunities to open up for people looking for a successful career in marketing. So what are the most sought job roles in digital marketing?

Customer Relationship Manager (CRM)

In recent years, customer relationship management has become a key role in marketing. It is a very popular and cost-effective way of increasing the revenue for customers. CRM benefits the entire sales cycle by helping sales teams close more deals quickly and help everyone reach their target sales.

Pay-Per-Click Manager

Google Pay-Per-Click advertisements have effectively boosted the customer acquisition of e-commerce organizations. Due to this, many more companies are now willing to spend more on paid digital advertising than before. As a result, organizations are looking for people who can manage paid digital advertising for them.

User Experience Designer

User experience is very important especially when business is carried out online. That is why user experience optimization has become a priority for them. That is why companies are looking for web designers who can design websites that are user-centric.

Web Analyst

Web analysts are charged with various kinds of duties. Tasks such as tracking activities to determine the return on investment on acquisition, conversion rate, trend and data reporting, exploring new opportunities, understanding on-site customer behavior and experience, etc.

CRO Manager

Having a CRO manager in an organization is a fairly new concept. Businesses have become more concerned about applying strategies that cost more and don’t give enough returns. His job is to optimize traffic and improving the conversion rate on the website.

E-commerce Trading Manager

A trading manager plays a very big role in an organization. His job is to work closely with customers and develop a solution that will optimize the sales of the organization. They are also responsible for stock, pricing, promotions, etc.

Head of Digital Acquisition

Digital Acquisition expert is a fairly new job role which is very much in demand. His role is to develop and enforce digital strategies of businesses that focus mainly on paid advertising. He has to analyze data and identify opportunities and optimize digital marketing strategies to grasp the opportunities that the market presents.

Head of Multi channel Marketing

The Head of Multi channel Marketing is a complex job which requires high-end digital marketing skills and traditional offline marketing experience. His role is to create a consistent brand across all channels. He has to analyze data and device marketing strategies that improve customer experience and are cost effective.

Technical SEO Manager

A technical SEO Manager is charged with conducting SEO efforts including developing and executing On page and Off page strategies, conduct keyword research, review technical issues and recommend solutions, optimize website pages, and collect data and report on traffic.

PR and Social Media Manager

The duty of a PR Manager is to maintain a positive public image of the organization through communication, accomplishments and point of views of the organization. He creates and posts content on social platforms that are engages the audience and helps gain perspective on the market situation and devices marketing strategies to promote business.

So, if you wish to learn digital marketing from experts who will help you land your dream job then, join the best digital marketing training institute in Pune– Victorious Digital.

Join Digital Marketing Courses In Pune

Competition in the market across the world is increasing day by day and digital marketing has successfully emerged as one of the best possible solutions to reach each and every corner of the market. The digital marketing training institute is essential to guide and train you to meet and solve every business requirement.

Whether it is increasing customer experience, increase brand awareness, or boost ROI; Digital marketing is your answer. This is the time to know one more thing- It is in your hand how to use digital marketing as right Digital Marketing can reach your business to the next level while one can lose his clients due to poor digital marketing.

That is the reason why you need to learn the right digital marketing courses in Pune. It is true, digital marketing fits every business. But, the same business may have different requirements. Like – one business wants to target quality while others wish to prefer quantity over quality.

Therefore, only professionals can advise you what strategies are useful for your clients’ business. If you want to make a high-profile career in digital marketing then you need to join a good digital marketing training institute in Pune so that you can learn the right digital marketing courses in Pune.

Well, you can join digital marketing courses anywhere. Nowadays, it is also available online. But, there are few institutes that offer professional-level digital marketing courses in Pune.

No doubt, if you are from a metro city then it does not make any sense to come to Pune to learn digital marketing. But, if you are from a small city or town then it is always advisable to learn digital marketing courses in Pune.

Content Plays A Key Role In Digital Marketing

If I open a blog or article link to read, I expect it to be interesting and informative. Even you have opened this blog post with the same hope. If you find the beginning uninteresting, you’ll close the link and move on to the next blog. So, what keeps you engaged on a page? The content Of course!

When I say content, do you think it is limited to an informative piece of speech written down?  If you think that, I must say you are wrong. Content plays a major role in digital marketing. Rather, a successful digital marketing strategy rotates around strong content.

Let’s see why content is called the key to successful digital marketing!

Helps you keep your audience informed

Content helps you answer the basic questions that your audience has and keep them informed about every new update that your company comes up with. The people who don’t know about your product and services can learn about them through your blogs and articles. When your targeted audience gets impressed by the information you’ve provided through your blogs, website, or press release, they turn into your prospects and gradually clients. Well, that’s a win-win situation!

Good content ranks you high in SERPs

Did you know that Google fields more than 1 trillion queries every year from users around the world? Here I am talking specifically about Google because it is the most used search engine. Informative content with relevant keywords helps you top in the search results. Ranking high in SERPs helps you reach your potential clients easily.

Good content helps you earn links

Links are one of the most important factors that can improve your SEO ranking. When your content is strong, creative, and informative, people use it for references in their content. This not only increases the authentication of your website but also increases your SEO ranking. This gives you a chance to get confidence in Google’s eyes giving you a chance to rank higher every time you publish your content.

Content can be shared on social media

Having a social media account is the need of time. Facebook, Twitter, and LinkedIn are the most necessary social platforms for businesses. Social media is used for the purpose of branding and promotion which gradually generate leads, further converting them into your clients. But, for this whole conversion process, you need strong content.

So, these are the ‘basic’ roles that content plays in digital marketing, and there is more to it. To conclude this article, I would add that content forms the foundation of your digital marketing campaigns, SEO, PPC, and every other module of digital marketing.

If you want your digital marketing strategy to stand strong for the long term, you need strong content.

Digital Marketing – Necessity of Business

We all know that – the world is shifting from analog to digital. Day by day the consumption of digital content is increasing. People keep laptops, mobile phones, desktops, computers, or tablets at a palm reaching distance. Most of us cannot imagine our life without mobile, laptop/desktop, or tablets.

This is the reason why digital marketing is becoming the necessity of most businesses. Global to local, all the brands are using digital marketing to increase ROI and customer satisfaction.

Almost all businesses have a presence on social media. The reason behind making the presence on social media is simple- their customers not only have a presence but also spend time on social media.

Big brands are looking for creative candidates to make a strong presence on social network channels. Have you ever imagine – one can make hundreds of dollars via working on social media channels? Yes, there are hundreds of professionals who are earning money via Facebook, Twitter, and Pinterest, etc.

Now, it’s your turn. Do you want to make a career in SMO (Social Media Optimization) and SMM (Social Media Marketing)? If yes, then join the good digital marketing training institute in Pune.

SMO and SMM are the parts of digital marketing. And only a quality digital marketing training institute can give you a deep knowledge of SMO and SMM.

No doubt, a thirteen-year-old student can place ads on Facebook and create a Facebook page for business. But, SMO and SMM are more than this!

The right digital marketing training institute gives you deep knowledge of how and why to Adding social widgets, Installing social sharing buttons, Initiating social sign-ins, Starting social interaction, Creating shareable content, Sharing content regularly, Optimizing the social pages.

Well, stuffs not end here! There are lots of things like Social media strategy, Competition analysis, Social media style guide, Social media content calendar, engaging with the audience, monitoring the right metrics are waiting for you!

These are only the basic topics. Later, you will be familiar with social media myths, social media misconceptions, how social media work with content marketing, how to improve SEO (Search Engine Optimization) with Social Media and more.

Digital marketing has lot to offer. You have to find out what is right for you. If you are newbie, than it is always better to have deep knowledge of SEO, SEM, SMO, SMM, E- mail Marketing. Once, you will have experienced of one or two years in such fields than you can start learning more process like PPC, Google AdSense and Ad words.

Now, you need to put some efforts to find out the right digital marketing training institute. There are number of institutes. So don’t be confused. Make your list first. You have to decide how much time you can spend on learning as institutes have 45 days training session to one year diploma course. What you want a certificate from institute or wish to be Google Certified! Good digital marketing training institute can cater all of your needs.

Basics Of Digital Marketing

Victorious digital providing Digital marketing courses Pune along with live projects work, which is very useful to growth of our business, services, products selling and other works or we can say to promote our services through internet media.

There are many strategies available like SEO (search engine optimization), SMO/SMM (social media optimization or social media marketing), SEM (search engine marketing also known as GOOGLE AD WORDS or PPC pay per click) in Digital Marketing Courses in Pune.

Now I would like to let you know about Seo – Search Engine Optimization

Search engine optimization means organic results which we found after typing a keyword into the search engine and got a result about our query. There are two types of activities available in seo,

  1. On page activity
  2. Off page activity

And there are two types of seo

  1. White hate seo
  2. Black hate seo

Our next topic is Smo known as Social Media Optimization.

Social media optimization is playing a vital role in Digital Marketing Courses. Smo is not only useful for promoting our business but also very useful for creating brand image of our product.

There are some high PR (page rank) social media platforms available while doing som practice.

  1. Facebook
  2. Link din
  3. Twitter
  4. Google plus
  5. Instagram
  6. You tube

Our next strategy is SEM (Search engine marketing)

Search engine marketing means promoting our services through search engines, but this is paid. There are some searches engines available on internet which are allow us to use their tools to promote our website. For example, Google, Yahoo, Bing etc.

So in this Digital marketing course, we will teach to implementation of theses activities in your business or website in a very lowest fee.

To get further info. –

Contact us: 9545022110

Victorious Digital

Log on to- www.victoriousdigital.in

Wish To Make Career In Digital Marketing

Almost all of you check your social media account daily. Some of you would wish to spend the whole day daily on social media while some of you love social media. If you are also a social media lover then I as an owner of the leading digital marketing Pune institute would suggest you make your career in social media. You might be amazed, right? Well, social media marketing (SMM) is one of the growing fields in India. SMM is part of a digital marketing course in Pune.

Now, if you wishing to make your future in social media marketingthat is a part of digital marketing course Pune then you find an excellent institute that can offer the best digital marketing course Pune. The growing number of digital marketing institutes in Pune can confuse you. Even, it is possible that yourself inefficient in selecting one digital marketing institute Pune.

If you make some research then you will easily find the best digital marketing institute in Pune. Well, this time, you have solved only one query that where to study. Now, you should be aware of the digital marketing course Pune as the top digital marketing institute Pune now offering various digital marketing courses.

Now, I know you are already chosen social media marketing that is a part of the digital marketing course Pune. You might be thinking that you will easily choose the digital marketing course that includes SMM. But, with the SMM you need to know some other digital marketing courses like content marketing, How to write SEO-friendly articles/blogs, and more.

Therefore, it is extremely important to choose not only a good digital marketing institute in Pune but also have to find the best digital marketing course in Pune for you. I am getting a number of emails either on how to choose a good digital marketing institute in Pune or a digital marketing course in Pune from the last few months. And those emails encouraged me to write a useful blog on the digital marketing course Pune.

Well, I cannot say without knowing your exact requirement that this digital marketing course or institute is perfect for you. But, I can guide you that will help you to find a top digital marketing course in Pune.

You need to clear either you want to see yourself as an SMM manager or a digital marketing manager. If you wish to be an SMM manager then you need to join a digital marketing course that can deeply teach all the techniques regarding social media. You have to make a powerful grid o marketing content and you should be aware of how to promote content. The digital marketing course Pune has to cover this. While, if you want to be a successful digital marketer that you have to learn SEO, SMO, Ad word, PPC, Content Marketing, and e-mail marketing. These are the only basics. Once you learn this then you have to learn affiliated marketing, guerrilla marketing, and more. Now, choose your aim and then go ahead with courses. Also, at least choose a three months course instead of 45 days.

Now, you have to choose a digital marketing institute Pune that has a reputation, good environment, and experienced faculty. At the first look, I even cannot say anything about the environment, so it will be better to ask about demo classes.

Know Us

We have successfully trained over 2500 students and have completed around 300 batches. We make sure that our batch timings are flexible and suitable for all types of individuals be it students or working men/women. We assure 100% job assistance to all those who are part of Victorrious Digiital.….Click Here

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