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Becoming a freelancer is like being your own boss, people love to be a boss and have no restriction, no permit leaves, no CTC, unlimited freedom, travel the world, and full earnings which are just yours. But, what if you don’t succeed and achieve all this? Seems Scary Huh! Well, every freelancer who started their […]

Today, the world is driven by the internet. All activities including business have now shifted online. This has transformed the way businesses carry out marketing as well. Now, a huge portion of promotion activities are focused on audiences online. This promotional activity on the internet is known as digital marketing. Digital marketing as a means […]

Internet has changed the way marketers reach out to their audience. Today digital marketing is one of the most popular marketing strategies in the world. It has completely changed the landscape of marketing for the better. Old-school marketing tactics are getting ineffective day by day. Many business organizations are looking for individuals who are experts […]

If you are a person looking to start a carrier in marketing or if you are a business wondering what your business strategy should be, you should know about the pros and cons of traditional marketing compared to digital marketing. In the pre internet era, business used to promote their business the traditional way i.e. […]

We all know that – the world is shifting from analogue to digital. Day by day the consumption of digital contents is increasing. People keep laptops, mobile phones, desktops, computers or tablets at palm reaching distance. Most of us cannot imagine our life without mobile, laptop/desktop or tablets. This is the reason why digital marketing […]

If you make any research or analysis on digital marketing than you will find an impressive statistics like 200,000 digital jobs are predicted by 2020. Well, figure can be slightly different as different research and studies show different results! But, all have one common result that digital marketing is growing fields and offering handsome salaries. […]

The course subject may be digital marketing, but good old face to face classroom training scores over virtual sessions according to students as well as industry sources. There are several reasons for this. The comfort of familiarity  Barring a few instances, students—especially in countries like India where digital-marketing is gaining popularity as a viable vocation— […]

Let’s start with Demonetization. On 8 November 2016, our PM Narendra Modi had announced the demonetization of all ₹500 & ₹1,000 banknotes of the Mahatma Gandhi Series. Simply, Demonetization for us means that Reserve Bank of India has withdrawn the old Rs 500 & Rs 1000 notes as an official mode of payment. Demonetization is […]

Marketing is a broader term in itself, which carry various dimensions and ways that are used to endorse the products and services of a business concern. It’s a known fact that during the promotion and advertising process, a company often encounters many difficulties. To clarify such issues, a niche needs to be based on proper […]