Today, every business aims to be on the first position on the search engine result page. The strategy used for that is SEO but we have discovered one more thing which can increase your visibility. Google My Business is a great Local SEO strategy. The above mentioned aim of the business can be achieved with […]

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Becoming a freelancer is like being your own boss, people love to be a boss and have no restriction, no permit leaves, no CTC, unlimited freedom, travel the world, and full earnings which are just yours. But, what if you don’t succeed and achieve all this? Seems Scary Huh! Well, every freelancer who started their […]

Today, the world is driven by the internet. All activities including business have now shifted online. This has transformed the way businesses carry out marketing as well. Now, a huge portion of promotion activities are focused on audiences online. This promotional activity on the internet is known as digital marketing. Digital marketing as a means […]

Internet has changed the way marketers reach out to their audience. Today digital marketing is one of the most popular marketing strategies in the world. It has completely changed the landscape of marketing for the better. Old-school marketing tactics are getting ineffective day by day. Many business organizations are looking for individuals who are experts […]

When it comes to online marketing, mobile phones play a big role. We are living in a world where people find it difficult to stay away from their phones. Smart phones have made it easier for people to access the internet. You will find most people who are staring at their mobile screens are online […]

The first challenge for a new business is promotion. As new businesses are cash-starved, promotion via traditional means is impractical. Therefore, turning to digital marketing is the only viable option left. Digital marketing is a cheaper and a further reaching medium of promotion. As people are spending most of their time on the internet, the […]

The main objective of any business is the sale of the product or service they provide. In this world where globalization has taken over; each business faces competition not only from players within the country but businesses from all over the world. Every business is trying to edge out its competition through extensive marketing. While […]

If you are a person looking to start a carrier in marketing or if you are a business wondering what your business strategy should be, you should know about the pros and cons of traditional marketing compared to digital marketing. In the pre internet era, business used to promote their business the traditional way i.e. […]

If you are in Pune looking to do something worthwhile during the summer vacation, doing a summer internship in digital marketing is certainly something you should consider. Digital marketing also referred to as online marketing, internet marketing or web marketing is currently the most popular medium that businesses use for promotion. Most of the businesses […]