Today, the world is driven by the internet. All activities including business have now shifted online. This has transformed the way businesses carry out marketing as well. Now, a huge portion of promotion activities are focused on audiences online. This promotional activity on the internet is known as digital marketing. Digital marketing as a means […]

The first challenge for a new business is promotion. As new businesses are cash-starved, promotion via traditional means is impractical. Therefore, turning to digital marketing is the only viable option left. Digital marketing is a cheaper and a further reaching medium of promotion. As people are spending most of their time on the internet, the […]

The main objective of any business is the sale of the product or service they provide. In this world where globalization has taken over; each business faces competition not only from players within the country but businesses from all over the world. Every business is trying to edge out its competition through extensive marketing. While […]

Let’s start with Demonetization. On 8 November 2016, our PM Narendra Modi had announced the demonetization of all ₹500 & ₹1,000 banknotes of the Mahatma Gandhi Series. Simply, Demonetization for us means that Reserve Bank of India has withdrawn the old Rs 500 & Rs 1000 notes as an official mode of payment. Demonetization is […]