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digital marketing in pune

Who Can Learn Digital Marketing and Why Should They Learn It?

Today, the world is driven by the internet. All activities including business have now shifted online. This has transformed the way businesses carry out marketing as well. Now, a huge portion of promotion activities are focused on audiences online. This promotional activity on the internet is known as digital marketing.
Digital marketing as a means of promoting a business has gained popularity all around the globe. The demand for digital marketers is growing by the day and has turned into the hottest job on the market. So, who can learn digital marketing and why should people learn it?

College Students

As digital marketing is non-technical, college students from any stream of learning can pick up digital marketing with ease. In India, internet connections have become faster and cheaper. Smart phones are now in the hands of many individuals. Digital India has also helped digitize India at a great pace. Therefore, there is a lot of requirement of candidates in companies who can help them be a part of this digital age. So, by learning digital marketing, college students can both earn and continue studying at the same time.

Entrepreneurs

Aspiring entrepreneurs can benefit greatly by learning digital marketing. Today, no business can survive in the market without a strong online presence. But a business will get drowned out if it does not practice digital marketing. Through digital marketing, new businesses get a chance to showcase themselves to the market and, get a chance to increase the number of customers early in the game.

MBA/Engineers

Getting good high paying jobs with the help of MBA and Engineering degrees is a thing of the past. They are now struggling to find good dignified jobs in the current market. Learning digital marketing can help these candidates snatch the high paying jobs that the field of digital marketing offers. In this technology driven world of ours, learning digital marketing will help MBA and engineering students be relevant in the job market and will help them get the high paying job they have always wanted.

Housewives

Housewives who are looking to earn some extra income, digital marketing provides the perfect job opportunity for them. Digital marketing is a field that has no gender or age barriers. Anyone with the skill can land a job. Housewives/Moms need not go to a 9 to 5 job but, instead they can work from home at comfortable work hours.
Digital marketing is one of the few skills that have no age or gender or education bias in its field. From college students to entrepreneurs and job seekers to housewives; anyone and everyone who wishes to lean this skill can definitely learn it.

So, if you are in Pune looking for the best digital marketing courses in Pune then join Victorious Digital.

Digital Marketing Tips For New Businesses

Digital Marketing Tips For New Businesses

The first challenge for a new business is promotion. As new businesses are cash-starved, promotion via traditional means is impractical. Therefore, turning to digital marketing is the only viable option left. Digital marketing is a cheaper and further-reaching medium of promotion. As people are spending most of their time on the internet, the best way to reach them is also the internet, and this is what is known as digital marketing. If you have perfect knowledge of digital marketing, you can use it to manipulate the internet in your favor. There are many techniques that you can use to promote your business on the internet. Following are a few digital marketing tips for new businesses:-

Make Sure Your Website Is Perfect
Your website is the point of contact for you and your customer. That is why you need to make sure that your website is perfect. For this purpose, you need to make sure that your website has new and updated content. It should have a user-friendly interface and an attractive layout. Your website should also have your business address, working hours contact number, email id, etc. so that your customer can contact you according to their convenience.

Target Your Locality
You should target your customers according to the reach of your business. For example, if your business is limited to a city then you should target your promotional activities only to that city. If you cater to a country then don’t try to promote it internationally. Doing so will be a waste of your already limited resources and if you target your audience properly then you will receive better results.

Content Marketing
The content of your website is absolutely vital so make sure that it is perfect. Research the keywords and phrases that your customers use in their searches and incorporate them into the content of your website. If you can start an informative blog about your business and promote it, the readers, if impressed, will come to your website check out your business. This will increase the traffic on your website which will increase your customers.

Device friendly
The internet is accessible on many devices. People use desktop computers, laptops, mobile phones, and tablets to surf the internet. You never know which device your customers may use. Your website should be able to function smoothly on any device. If it does not, then you stand to lose customers.

Increase Your Social Media Presence
When people are using the internet, people spend a fair amount of time on social media websites. If you are smart about it, you can create a real buzz for your business which will increase your customers. For example, appetizing photos of food from your restaurant can cause a frenzy of sharing resulting in an increased number of customers in your restaurant.

Join a Digital Marketing Training Institute
When it comes to digital marketing, there are many avenues available that you can exploit. But for this purpose, you need to get familiar with the many techniques of digital marketing such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Pay-Per-Click advertising, Affiliate Marketing, and Email Marketing. To know them in great detail, a classroom experience will go a long way as you will get to learn from experts who have actual on-field experience. If you are looking for a digital marketing training institute in Pune, then join Victorious Digital which is a premier digital marketing training institute in the heart of the city.
If you follow these tips then you will surely find that your business prospects are golden.

How Can Digital Marketing Help Increase Your Sales?

The main objective of any business is the sale of the product or service they provide. In this world where globalization has taken over; each business faces competition not only from players within the country but businesses from all over the world. Every business is trying to edge out its competition through extensive marketing. While every business has a marketing plan, not everyone can come out with a winner. There is a simple solution to this dilemma: digital marketing.

Adding digital marketing to the marketing mix provides the perfect solution to a failing marketing strategy. India along with the world has entered the digital era. There are 460 million internet users in India making it the second-largest online market after China. Therefore, shifting marketing activities towards online may just be the edge you are missing.

The best way to increase sales is to get more people to your place of business where you can make your pitch and convert them into customers. Traditional marketing while not totally without merit, may not be the best choice, especially for new and small businesses. For example, a billboard, which can be expensive based on its size and location, can only be seen by people passing through a certain area while the rest of the people are in the dark about your business. That is why; focusing on digital marketing can prove to be more fruitful and worthwhile for you to invest in. For this purpose, you need to fully understand everything there is to digital marketing.

Marketing operations done on the internet are known as digital marketing. It is the latest trend in marketing as it a far-reaching and economical way to reach people. People, especially in urban India, and thanks to initiatives such as Digital India, even people in rural areas have shifted to the internet for their pass time. Therefore, if you can reach them during this time, you can certainly increase your sales as well.

Digital marketing provides many ways in which you can use the internet to reach your audience. You can use it to increase your rank on search engines so that when people search a query relating to your business, your website is displayed to them. This will improve traffic on your website which will ultimately lead to an increase in sales. Brand awareness is a great way to promote your business. Social media is a great platform for this very purpose. Not only is social media a platform for marketing, but it is also a great place to reach your customer. You can get instant feedback and answer questions directly. Having a good rapport with your customer is a great way to boost business. You can send out multiple e-mails at a time so that you can spread information such as offers and quotations to your customers which will help lock in sales from all potential customers.

There are many subtleties when it comes to digital marketing. You have both paid and free options to promote as well which makes it ideal for both big and small businesses. Therefore, learning all there is to digital marketing is very important. The best way to learn it is to get hands-on experience. Victorious Digital is a top digital marketing courses in Pune which gives its students practical knowledge on the subject so that they can become experts in the field.

Demonetization Impact On Digital Industry

Demonetization Impact On Digital Industry

Let’s start with Demonetization.

On 8 November 2016, our PM Narendra Modi had announced the demonetization of all ₹500 & ₹1,000 banknotes of the Mahatma Gandhi Series. Simply, Demonetization for us means that Reserve Bank of India has withdrawn the old Rs 500 & Rs 1000 notes as an official mode of payment. Demonetization is a step towards a corruption free India.

The reasoning given by Modi for demonetization-

1) To tackle black money in the economy.

2) To lower the cash circulation in the country which “is directly related to corruption.

3) To eliminate fake currency & false funds which has been used by terror groups to fund terrorism in India.

4) The move is estimated to expose more than more than Rs 5 lakh crore black money from the economy.

Demonetization Impact on Digital Industry.

Demonetization bought tremendous changes in digital marketing with some positive & some negative points. Various sectors of digital marketing are affected. After declaration of currency ban in India, there is an incredible fall in marketing only because of shortage of money. People immediately cancelled almost all Cash on delivery orders or many of them offering old currency to marketers which led to huge loss.

According to survey conducted on demonetization, 92% of the total population support the change. This implies over 90% will make buy by means of online medium…  As an outcome, the entire situation of computerized exchange & cashless economy will win. The Ban bought change to many & helped the nation grow worldwide.

Digital marketing is faster & money-savvy.

How?

Digital marketing became a staple for any business to survive under the demonetization change. Digital marketing allow us to be more competitive and focused because competition needs competitors of similar scope of potential. Moreover, there is no growth without fair competition. For this, our primary focus should be to study Digital Marketing. There are many institutes that offers the Digital Marketing course with affordable fees, in digital industry.

As digital marketing has different segments & all of them had impacted by demonetization. E-Commerce is an expansive part which plays a key role in marketing sector as well as in person’s life & also, not an exception to be affected by currency ban.

E Commerce is moving completely towards digitization & people & marketers will include with through digital modes, like: cash on delivery replace with card on delivery, physical wallet replace with E-wallet, people will spend extra time on online marketing instead of going to local market.

Digital marketing has a great future in India on account of different reasons & demonetization is the other reason. As this will bring time of cashless India where digital media is being utilized for selling, & buying. People are moving towards Digital India & this is how Digital marketing can be accepted as an incredible future in India in coming years.

Conclusion –

Demonetization was the big occasion for revealing many small businesses which can benefit all sectors of the economy. E-commerce will have an incredible future & it wills definitely be the best-loved place for most of the needs because of its accountability in marketing activities.

Our Prime Minister concentrated on the objective of making India Digital. The future will be controlled by the pattern of “GO CASHLESS”. This will definitely brings positive change in digital marketing.

Get access to nearby Digital marketing courses & grab an opportunity to survive in the short pain of cashless economy by moving towards Digital India.

 

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