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Digital Marketing Trends That are Going to Die in India in 2018

Digital Marketing Trends That are Going to Die in India in 2018

Digital marketing is dynamic and ever-changing. There are around 450 million internet users in India and therefore, a large number of companies have started marketing online. Many companies have adopted digital marketing and marketed to consumers based on certain trends that seemed to be popular in it. But, like any evolving field, certain trends that were popular at one point in time, fizzled out. There are some trends that are bound to meet a similar fate in 2018. Following are some of the digital marketing trends that are going to die in India in 2018:-

Non-personalized Bulk E-mails:-
A lot of companies have an e-mail marketing strategy where they blindly bombard bulk e-mails to a vast number of people hoping to turn them into customers. But they have come to realize that such e-mails most of the time are not even being read by the people. The e-mails that seem to be useful are personalized e-mails. Not only do these e-mails contain the name of the person but also products and services that they were previously searching for. This makes them interested in them. Thus, making personalized e-mails is a better strategy for businesses.

Using Twitter for Marketing
Twitter is one of the world’s largest social media platforms. Though the platform has been doing well, the number of Twitter users in India does not seem to be rising. Very few Indians are active on Twitter. Therefore, businesses that have marketed on the platform have not seen good returns on their investments. That is why they are moving to other platforms where they can get a better response from their audience.

Focus on Quality Content
Earlier it was believed that the best way to connect with audiences was to constantly post content on social media. But, when the volume pumped out is huge, the quality of the content is bound to take a hit, turning them into low-quality posts. These low-quality posts are ineffective in persuading people. That is why the focus is shifting towards posting better quality content that is eye-catching and more persuasive.

Organic Reach on Facebook
The organic reach on Facebook has reduced considerably over time. Today, if you want to reach your audience you need to run paid campaigns on Facebook. It has also introduced a new feature for brands to have a better reach known as Explore Feed. Here users can view posts that are more relevant to them.

Long Video Advertisements
Long video advertisements are unwanted by the audiences. Any ad which is longer than 6 seconds is undesirable, especially when it comes to YoutTube, the world’s largest video sharing site. As users always chose to skip ads after the 5-second window, longer ads are not being viewed to their entirety, thus rendering them ineffective. That is why shorter video advertisements are currently more desirable.

It is important to keep track of the trends especially those that are losing steam in order to invest in strategies that are effective. Also, if you are joining the workforce you need to know the latest trends in digital marketing as that is what your employers expect.

That is why to stay updated with the current trends, you should learn digital marketing from a place that gives you the latest knowledge and trains you to become an expert. Join the best digital marketing courses – Victorious Digital and get started.

Digital Marketing Expert – Victorious Digital

Digital marketing is the latest trend in business promotion and it is here to stay. If you want to make a career in marketing, digital marketing would be the way to go. When you become an expert in digital marketing, you can work a job, work freelance or even boost your already existing business.

To become a digital marketing expert, you need to know about the many skills of digital marketing. Clarity of concepts will surely make you an expert. Knowing all there is to know about digital marketing is what you should aim for. But before you go on to become an expert in digital marketing, you first need to get to know everything there is to it. There are various techniques that are used that you need to get familiar with. The various techniques in digital marketing are: Search Engine Optimization (SEO), Social Media Marketing (SMM), Pay-Per-Click (PPC), Search Engine Marketing (SEM), E-mail Marketing, and Affiliate Marketing. The best way to learn it is definitely through a digital marketing course.

Digital marketing can be used to promote websites, blogs, mobile apps, events, brands, etc. therefore, you need to learn all the techniques so that you can use the most appropriate method to promote whatever it is that you have to promote. Apart from learning the skills, you should also delve into content writing and blog writing. Writing content that is intended to highlight and promote a product or service on a website or a mobile app is known as content writing. Blog writing on the other hand is articles written online to express views about certain things that could be of personal interest to the writer or current events of the world or to simply promote something. Having knowledge of the many skills and the ability to write will boost your prospects and lead you to become an expert in digital marketing.

So, if you want to learn the techniques of digital marketing, joining a digital marketing training institute is the way to go. There are various training institutes that are opening up all across the country. The classroom experience that a digital marketing training class offers to go a long way as it gives you a chance to learn it from experts who will help to clear your doubts on the spot. There are a lot of terminologies that you will have to know to be called an expert. You will get to know all of them in a digital marketing course. If you are looking for a good digital marketing training institute in Pune you should definitely join Victorious Digital. Victorious digital offers the entire course at a reasonable price taught by experienced faculty and offers 100% job placement which will aid you on your way to becoming an expert.

How to Do Keyword Research in Digital Marketing?

There are many aspects to digital marketing. One of the most important is Search Engine Optimization (SEO). Efforts directed towards getting free or organic traffic on your website to boost your business are known as Search Engine Optimization. SEO is preferred by many businesses as it helps increase their visibility online by improving the rank of their website. One of the important things that you need to focus on while working on SEO is keyword research.

The words and phrases that people use when searching a query relating to your business are known as keywords. It is important that you incorporate these words and phrases in your website in order to increase the chances your website to be displayed to people when they search the keyword. This will result in an increase in your SEO score. SEO score is what helps determine the rank of your website. For the purpose of keyword research, you first need to know about the types of keywords.

Following are the types of keywords that you need to be familiar with:–

Generic Keywords
Generic keywords are only useful while searching for general information about a topic. These keywords are only one or two words long. Terms like digital marketing, real estate, etc. would come in this category.

Short Tail Keywords
Short tail keywords are a little longer than generic keywords but still display general results. This type of keyword is two to three words long. Terms like digital marketing training, digital marketing jobs, etc. would come in this category.

Long-Tail Keywords
Long-tail keywords are longer than short-tail keywords and therefore display better and more specific results. This type of keyword is four to five words long. Terms like digital marketing training institute in Pune, etc. would come in this category.

You should aim to direct relevant traffic on their website. This will reduce the bounce rate on the website and increase your conversion rate. That is why it is important to target more long-term keywords on your website.
After you are familiar with the type of keyword that you need to target, you need to focus on finding the right keywords for your business. In order to do that, you must identify the topics that you want to promote to your customers. After you identify the topics, you need to find the keywords that your customers search for when they are looking for these topics. For this purpose, various tools are available on the internet like Moz Keyword Explorer, Google AdWords Keyword Planner tool, etc. These tools have made the process of keyword research very simple by telling you the keywords that people use in order to reach your website. You can then add these keywords to your content so that it will bring relevant traffic to your business.

Having the right keywords in your content is important to market your content and increase your SEO score. But there are many other techniques other than keyword research that you need to use in order to increase your SEO score. If you want to learn everything there is to SEO, then join the best SEO training institute in Pune– Victorious Digital.

Digital Marketing For Everyone

Digital Marketing For Everyone

Did you know? Digital marketing is foremost emerging technology out of top 10 technologies in the world. More and more people involving in online marketing and getting all useful things through internet media only. Most of you use to receive bunch of mail in your inbox, your Facebook wall brimming with many advertising to generate leads, promotions and branding.

Our India is also becoming digital as internet facilities are available at lowest price and mobile phones are available in our pocket budget thus, number of internet searches are increasing day by day, not only metro cities but villages are also involving in this survey and now, India has become second largest country for using internet among all countries in the world and it is not a big deal that India will be a protagonist in internet marketing after some couple of years.

This is the right time to take your steps into digital marketing as sea of opportunities available in this field of digital marketing. All businesses are turning themselves online hence digital marketing jobs are increasing day after day, month after month, but due to lake of availability of digital marketing experts they are facing a lot of problems to get online themselves, that is the reason either they are learning digital marketing from best digital marketing training institute in Pune or sending their employees to learn digital marketing who can handle it in a better way.

If you are a working professional and faded up with your marketing and sales jobs, moreover you are housewives willing to start something at your home or wish to support your husband in his business enhancement, or you a student and looking for additional certification in your resume for the best job opportunities then digital marketing courses in Pune can be the best option for you to adapt for your skill development.

Conclusion

Raise your mobile phone from pocket and call us on 9545022110 for further information or log on to https://www.victoriousdigital.in/ for a site visit. Show us your courage and get profound education with hands-on training and job opportunities.
Victorious Digital
9545022110

Why Digital Marketing Is Big Thing?

Why Digital Marketing Is Big Thing?

What is Digital Marketing?

Digital marketing is a perfect way to spread your business, website, or services by online media.
More details about digital marketing courses and content

Here to before using digital marketing, people used to spend their money with traditional marketing (i.e. TV, newspaper, magazines, and radio) for advertising and marketing purposes, but time has got changed, and gradually people are getting change.

According to various marketing research companies by the end of 2020, all businesses would be found online to promote their businesses and use digital marketing modules for branding and promoting purposes. As we can see that most of us spend our time on various social media platforms like Facebook, Linked In, Twitter, YouTube, etc. and this is the reason that digital marketing is boom worldwide.

Digital marketing is like a boon for every business and it has been proven by Google itself. According to Google, there are 33000+ searches available on Digital marketing courses and 1 lakh+ digital marketing jobs available in the market, comparatively availability of digital marketing experts less than jobs available in the market.

Let us share some interesting facts about digital marketing.

  • India comes on number one position in the list number of people depending on the internet
  • 93% population of India uses at least one social media channel
  • SEO has a great impact on lead generation as per 57% B2B Marketers.
  • 67% more leads are generated out of blogging by B2B companies in comparison to Non – blogging firms.
  • 66% of marketers believe that Digital Marketing is one of the best mediums to succeed.
  • 63% of purchasing decisions of customers rely on blogs than newspapers.
  • 47% of B2B marketers actively use LinkedIn while 90% of them use Facebook for the same
  • 77% of buyers are willing to buy from companies whose CEOs use Social Media.
  • 96% of the Indian marketers have high confidence in the ability of digital marketing to drive competitive advantage.

What Opportunities in digital marketing?

Plenty of opportunities are available in digital marketing, whether you are acquiring it seriously in your day-to-day life. But most of us are confused about how digital marketing can be useful for our day-to-day life? How we can be benefited from digital marketing? Lots of questions will buzz in and around your mind.

There are various ways to implement digital marketing in our life and business as follows:

  • Digital marketing can be used for personal branding, promotions, and awareness.
  • Digital marketing can be used for business promotions and branding.
  • One can grab job opportunities in Multinational companies.
  • You can start your own start-up as an entrepreneur.
  • you can start as a consultant in and around your area.

If you are a housewife then you can start your work from home with the permission of the respective organization, also you can pitch a plan to companies that are seeking to promote their business online with help of learning digital marketing courses in Pune.

Conclusion

Kick start your digital marketing career with profound convection and determinations from the best digital marketing training institute in Pune and certified from the biggest search engine and get global recognition as Google certified professional. Friends, in this field of digital marketing, the opportunities are not only available in India but worldwide. Think twice about digital marketing and make your future bright. All the Best

Victorious Digital
9545022110

Why is Digital Marketing the Next Best Career Option?

Why is Digital Marketing the Next Best Career Option?

Scrolled down the Facebook newsfeed or LinkedIn posts and found articles and advertisements related to Digital Marketing courses or jobs? Of course you would have! Digital marketing skills are on highest demand and the biggest buzz in the market currently.

Evolution of Digital Marketing

Looking 5 years down the lane, digital marketing did not even look like a real job in India. Companies were stuck in the traditional form of marketing, unaware of the wonders that digital marketing could do. But, the upcoming technologies and increasing business of companies that adapted internet marketing encouraged every big and small firm in India to accept the change.

You’ll be surprised to know that the digital marketing industry is worth $68 billion. It is heading up with a growth rate of 40% while others are stuck on 5 – 10 percent. Talking about future, about 1, 50,000 jobs are predicted for digital marketing by 2020.

This successful shift of marketing strategies has created a huge pool of digital marketing jobs all over the country. The best thing about digital marketing that it is not stuck to any industry type; every big and small scale industry can leverage the benefits of internet marketing. This makes a career in digital marketing in the next big talk among every enthusiast.

Now you have a slight idea about ‘why digital marketing?’ Let’s see what it serves for every person who wants to get in the field.

Benefits of Digital Marketing

Be an In-demand Professional

As mentioned above, the number of job openings in digital marketing making way in the future. Well, it’s an advantage for those who have already taken up or signed up for digital marketing training – you’ve already made your place in the ever-growing industry. If you look for a job opening for the position on digital marketing manager in India on LinkedIn, you’ll find more than 500 job openings.

No Technical Skills Needed

Yes, you read it right! You don’t need any technical skills. All you need is the skill set and enthusiasm to do something new. Wouldn’t it be great to try out new set of skills apart from the same within the box of jobs? It won’t be wrong to say that your skills and knowledge can be your career, that’ll provide you job security and progress in career.

Not one, but more than one field

Digital marketing is a wholesome package made up of various modules including SEO, SEM, SMO, SMM, Content Marketing, E-mail Marketing, Web Analytics and many more. It’s one course that opens doors for many job profiles.

Get Paid More than You Expected

Do you know that digital marketing jobs are one of the highest paid jobs currently? The salaries for digital marketing freshers begin from approximately 3.6 Lakhs p.a. There are people with 10+ years experience in the industry earning more than 50 Lakhs p.a.

An Opportunity for Entrepreneurs

There are many of us who are not interested in a job. Working under someone’s instrctions is just not everyone’s thing. Digital marketing is the greatest opportunity for those who want to start their own business. When you know the demand of digital marketing in the market, you can use your business skills to provide similar services. If you have a strong social media presence or you are interested in building one, you can use it gaining more followers and start your own blogs or be a part of relevant online conversations.

Internet Marketing career options is that one field in present times where the demand in more than supply. Know more about digital marketing and avail the chance to be one by gaining a professional digital marketing training course.

Digital Marketing A Sea Of Opportunities

Patience and precision are key skills of digital marketing. The dawn of online platforms has not only globalized, but it took marketing to a whole new level. Global prospects, a global perspective, and a globalized marketing trend is the need of the hour. If you are missing that Midas touch, then opt for a career in digital marketing and watch your career’s growth. Though there are plenty of challenges in this field, in this era of digitization, online marketing must be your top concern. It will also help you to make an impact on your employer and leave a positive impression where ever you go.

Since everything is just a button click away, people depend on the search results much more. The better and quicker the presence, the more money it creates. It is for this purpose that SEO came into existence. The focus on making it noticeable in the top search queries is a continuous fight. Every second a large number of products and services are released, and an incredible number of sites are created. Every business wants to market its products and services. Hence, they seek the services of digital marketers or digital marketing agencies. That’s why it is important to take training from an authentic digital marketing institute in Pune. As a qualified digital marketer, you should know how to work towards advertising the website through write-ups and other things hence creating it more retrievable.

Digital Marketing solutions are hence taken often to increase the reputation of the website. The highest possible visibility in search engines will ensure maximum exposure. This, in turn, will lead more and more crowd of visitors across the countries to that product or service and hence more sales, more profit. Place, time, and distance create no difference; the online platform will link you around the world. This is the reason as more and more companies are hiring digital marketers to support their marketing strategy and serving an incredible number of products and services globally. Being the critical element in online marketing, it produces outcomes, and hence the market is growing with each moving day. A Digital marketing institute will help you grow your marketing skills with the market trend.

There are various advantages if you opt for the right Digital Marketing Institute for training, the first being the support is affordable and long-lasting. Since traditional marketing courses take a long time and have a relatively higher price than digital marketing, it is very obvious to take a short-term course for the growth of your career. Digital marketing improves the visitor’s flow and also improves product reliability. It gives better return value in comparison to other marketing channels. Believe it or not, but almost all businesses are looking to hire, digital marketers and taking a chance on this. It is true that 62% of the mouse clicks are stored for the first page results in Search engines as it improves the reliability of the website. It not only ensures that business stand apart but also improves its performance

Digital Marketing Can Offer You Most Entrepreneurial Career

Most of you have heard that digital marketing can offer a most entrepreneurial career in the marketing field. Some of you know few reasons while others have no idea about it. Well, before joining any digital marketing training institutes in Pune, as an expert in the digital marketplace would suggest you take a brief overview of digital marketing. So we start from the definition.

Why Digital Marketing?

Digital marketing is today’s buzzword. Before two decades ago when we especially Indians listen to anything about the internet then we feel rich in the knowledge base. Even, before one decade, making a website is enough. But, in today’s scenario, things are changed. Creating a mobile-friendly, responsive website is just an essential thing. Even, top brands are already using digital marketing platforms to grow their business. Today, digital marketing affects every aspect of the business from promoting business to increase sales. Digital marketing is the new tactic of the marketing mix and differs from traditional marketing.

It might be interesting for you to know that not only top brands but start-ups are using digital marketing platforms to grow their business as fast as possible. Digital marketing growing day by day and businesses use it to target their potential customers. I Hope, it is enough to understand the power of digital marketing. Also, at the same time, you have understood the importance of digital marketing training institutes in Pune. Well, now you should aware of the term digital marketing and entrepreneurship.

Digital marketing & entrepreneurship

Whether you work in the digital marketing field or run a digital marketing business, you have to think like an entrepreneur. Also, you have to think & act independently. Even, you have to face the competition. In today’s marketplace, you should be aware of the very important fact that things change frequently & quickly in the digital world as compared to the mortar & bricks businesses. No doubt, there are some similarities and dissimilarities between entrepreneurs & digital marketers. Both have to fight against all the obstacles, but both may or may not consist of relevant experience. Well, this is the big difference that I have mentioned in this blog will not explain in ordinary digital marketing training institutes in Pune. Yes, some of you might know more about the actual things about digital marketing. Surely, I will discuss this in my next blog.

In this blog, we will discuss digital marketing training institutes in Pune. This time, you need to know that neither every digital marketing training institute has the same syllabus, nor does the same digital marketing training institute Pune offers the same training. Sometimes, it depends on students. So, it is your responsibility to learn as much as you can. Search more on the internet and clear your all doubts in digital marketing training institute Pune. Also, you have no need to be shy to ask the same question twice or thrice as you have joined digital marketing training institute Pune to learn digital marketing strategies. If you find that tutor is not explaining your doubt, then please do not leave that digital marketing training institute Pune immediately. Ask their head what to do. And wait at least for some days. A good digital marketing training institute in Pune will solve all your problems.

Today’s Era Is For Digital Marketing

Nowadays, more and more people are going to online. Even they are going to be more socialization on online platform for communication, sharing, and learning, searching, and shopping. No doubt, Digital Media will be the future of marketing mix that is thriving online. The more amazing fact is “Go Online” trend is growing day by day. You have to know what is updating today or what new thing is coming today if you want to keep pace with today’s technology.

Today’s era can be called as digital marketing. It the right decision to make your career in digital marketing field. To start your career, you can join digital marketing Institutes Pune. If you are already professional but either want to switch from your field or want to learn something extra you can join Digital Marketing Institutes Pune. No matters, whether you are a student, job seeker, fresher or professional. There are lots of digital marketing Institutes Pune that can start a batch where you can feel comfortable. But, in the return, industry best digital marketing institute want a promise to attend entire digital marketing training regularly.

Top digital marketing institute neither want to entertain yourself nor them. Even, they are not only for making money. The best digital marketing Institutes Pune do not want to spoil their name in the Pune. Therefore, they want a regular crowd. Now, it is up to you whether you want to join the best digital marketing institutes or can be happy with a class where you can entertain yourself and your money.Top digital marketing Institutes Pune will teach you how to promote new services or product effectively, how to interact with a new person. They are not limited to basic digital marketing courses.

The training program of best digital marketing Institutes Pune will help you in boosting your skills for visitor’s engagement, successful implementation of digital marketing strategies, and also to generate business online via lead generation. Top digital marketing institutes’ training will help you to pursue your career successfully in this field. Now doubt, you have to maintain disciplines and other primary manners in the entire marketing classes. They will have an innovative, unique and excellent way to approach and teach to students. Such type of digital marketing institutes’ training has a very high importance in today’s business world. So, if you are one, who want to make a successful career, should choose digital marketing field.

What you will learn:
Top digital marketing institutes’ Training Course is designed to bridge the gap between traditional and industrial requirements that provides you to cope with competency in the digital skills as per current industry trends.

Top digital marketing institutes’ Course comprises of following things:

  • Digital Marketing Fundamentals
  • Social Media Marketing/Optimization
  • Email Marketing
  • Search Engine Optimization/Marketing
  • Web Analytics
  • Pay Per Click Advertising

Best digital marketing institutes have the potential to offer quality training to boost your career. During training sessions, you are offered with numbers of projects & assignments that would be necessary to complete for your future scope.

Know Us

We have successfully trained over 2500 students and have completed around 300 batches. We make sure that our batch timings are flexible and suitable for all types of individuals be it students or working men/women. We assure 100% job assistance to all those who are part of Victorrious Digiital.….Click Here

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Hello, I have completed an online Digital Marketing course from Victorious digital institute. It is the Best Digital Marketing Course in Pune with 100% placement Assistance and Affordable Fees
The victorious Digiital Is the best place to join this course

Isha Deshpande

It is the Best Digital Marketing Course in Pune with 100% placement Assistance and Affordable Fees The victorious Digital Is the best place to join this course Best online Digital Marketing Course in Pune.

Pratik Gulhane

Hello, I am attending the lectures for the last 2 months. It is the Best Online Digital Marketing Course in Pune with 100% placement Assistance and Affordable Fees.

Shital Varma

Hello, I have completed an online Digital Marketing Course from Victorious digital institute. I must say it is the best institute for digital marketing. Mayuri mam is very supportive, skillful & friendly.

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