Digital Marketing Trends 2020
Digital marketing is a vast field and the best-preferred resource for beginner-to-advanced digital marketers is the right Digital Marketing institute to learn new skills or hone existing skills.
2020 Digital marketing is going to grow more and innovation in digital marketing is likely to increase. And the new trend will be in 2020 are, data-driven marketing, voice search engine optimization (VSEO), and Artificial intelligence were ambitious concepts bordering among most business owners in 2020.
We, at Victorrious Digiital always picking up the trend and we are always updating our digital marketing courses. We are one of the leading digital marketing institutes in Pune. With changing trends, we upgrade our digital marketing course. So, no candidate will miss out on any new trend that everyone is following.
And why wouldn’t business and an individual be? If any business, product, or service has the intention to stay competitive in today’s online landscape, As Brian Solis puts it: one must need to adapt to the rapidly evolving changes in digital marketing
Make no mistake: We live in a time when marketing technology moves fast and consumer interests and behaviors are hard to predict. Marketers can no longer stick their heads in the sand and hope that educated guesses and the same old methods will work forever.
If you are using an outdated digital marketing strategy, you’re limiting your business in both repetition and reach. You might think or do not know new digital marketing trends but your audience and competitors are not blissfully aware. That’s why we curated the digital marketing trends 2020 below.
Artificial Intelligence
You might be already aware of the rise of AI in the year 2020. Many people already investing their time in learning. Surely, AI will be the soul of global business in the future – and it’s already making its presence and taking over many jobs.
For example, Uber and Microsoft now started using Knightscope K5 robots in large outdoor areas and patrol parking lots to predict and prevent crime. The robots can report suspicious activity, read license plates, and collect data to report to their owners. Also, there is a facility to rent these R2-D2-like robots for $7 an hour that will be less expensive than hiring security guards.
Chatbots
Chatbots will continue to be a vital part of digital marketing in 2020. The AI-based technology employs immediate messaging to chat in real-time with your site visitors or customers. Survey convince that Chatbots will be accountable for 85% of customer services by 2020.
The top benefits of using chatbots are instant responses to inquiries (55%), 24-hour service (64%), and answers to simple questions (55%). 63% of customers prefer to message on an online chatbot to communicate with a brand or business.
By 2022, chatbots will help businesses save over $8 billion per annum and 80% of businesses want chatbots by 2020.
Influencer Marketing
Influencer marketing is a kind of word-of-mouth marketing that concentrates on operating through key leaders to amplify their business messages to a big market. Influencers comprise celebrities, but mostly these days, companies or brands choose YouTube or Instagram influencers with a huge niche following, that can easily help a brand spread the word about your product or business through their social channels. Because influencer marketing is considered to be more authentic than corporate advertising:
• 58% of people have bought their new product in the last six months because of an influencer’s recommendation
• 63% of consumers trust influencers’ opinions when it comes to buying any products much more than what brands advertise their product themselves
This is the reason why Iceland, a famous British supermarket chain, switched from advertising with celebrities to a campaign that features real-life moms. Influencer marketing is not just a trend: A study predicts that, by next year, influencer marketing could reach $10 billion.
Shoppable posts (social commerce)
Before, it used to be difficult for businesses to grow traffic, and the business owners were wondering how to get their social media audience’s attention and followers to visit their online stores. Now, nobody needs it anymore.
Social commerce seeks attention to buying products directly from social media ads or posts – you don’t require to leave the app or site. These shoppable posts on social media aren’t exactly new per se. However, after Instagram Checkout launched in 2019, it grabs more and more attention rapidly.
We, at Victorrious Digiital are filled with zest to stay in the competition and our digital marketing courses in Pune will help you with new trends, resources, and creative tips to give you an edge.
And why not? Shoppable posts on social media just make sense. Around 54% of people browse social media to search for products to purchase. The aim is to build fewer steps for your consumers, so selling directly on social media reduce the chances of sales abandonment
If you have a Shopify store, it’s as easy as linking accounts (for Instagram) or installing a plugin (for Snapchat). Otherwise, you may have to create stores in the right places, like Facebook, to qualify. You should also check out Pinterest—one of the first channels to offer shoppable posts.
Optimizing for featured snippets
One of the vast reasons why digital marketing trends change so quickly is because the platforms they lean on change rapidly. For example, the Google search engine, which updates its algorithm for searching, thousands of times in a year. However, as search engine updates and changes and become smarter, marketers also need to change and adjust to the evolving search engine. More search questions have featured snippets, that enjoys a lot of real estate and get a lot of clicks to compare to other search results. That’s why it is very crucial to keep them in mind while structuring digital marketing content and optimize every section of content for featured snippets, using well-structured and clear content.
Google is always updating and trying to get superior at delivering content to humans, so we need to keep up with these changes and accordingly need to adjust our SEO techniques.
For marketers in 2020, it’s very essential to build extremely high-quality important than the content that travels through all the required topics with clarity. Also, that needs to be easy to understand and well-structured. We need to write for search engines alike and humans, and make sure that we never while creating content, neglect one or the other.
We aim to match up with new trends and continuously grow with evolving digital marketing trends. We, as Victorians, are always updating our digital marketing courses to keep our ranking at the top as digital marketing classes in Pune