What Is PPC? PPC (Pay-Per-click), also known as cost per click (CPC), is one of the tools you can use to promote a business in the online World. Pay-per-click marketing is a method of using search engine advertising to generate clicks to your website, instead of earning those clicks organically. The PPC Model works by […]

What Is Google Ad words? Google Ad Words is an advertising service provided by Google for your businesses which want to display ads on the Google and its advertising network. The advertising service is largely focused on keywords. The Ad Words platform allows the businesses to create ads that show up on Google’s search engine. […]

The course subject may be digital marketing, but good old face to face classroom training scores over virtual sessions according to students as well as industry sources. There are several reasons for this. The comfort of familiarity  Barring a few instances, students—especially in countries like India where digital-marketing is gaining popularity as a viable vocation— […]