How to Do Keyword Research in Digital Marketing?

There are many aspects to digital marketing. One of the most important is Search Engine Optimization (SEO). Efforts directed towards getting free or organic traffic on your website to boost your business are known as Search Engine Optimization. SEO is preferred by many businesses as it helps increase their visibility online by improving the rank of their website. One of the important things that you need to focus on while working on SEO is keyword research.

The words and phrases that people use when searching a query relating to your business are known as keywords. It is important that you incorporate these words and phrases in your website in order to increase the chances your website to be displayed to people when they search the keyword. This will result in an increase in your SEO score. SEO score is what helps determine the rank of your website. For the purpose of keyword research, you first need to know about the types of keywords.

Following are the types of keywords that you need to be familiar with:

Generic Keywords
Generic keywords are only useful while searching for general information about a topic. These keywords are only one or two words long. Terms like digital marketing, real estate, etc. would come in this category.

Short Tail Keywords
Short tail keywords are a little longer than generic keywords but still display general results. This type of keyword is two to three words long. Terms like digital marketing training, digital marketing jobs, etc. would come in this category.

Long-Tail Keywords
Long-tail keywords are longer than short-tail keywords and therefore display better and more specific results. This type of keyword is four to five words long. Terms like digital marketing training institute in Pune, etc. would come in this category.

You should aim to direct relevant traffic on their website. This will reduce the bounce rate on the website and increase your conversion rate. That is why it is important to target more long-term keywords on your website.
After you are familiar with the type of keyword that you need to target, you need to focus on finding the right keywords for your business. In order to do that, you must identify the topics that you want to promote to your customers. After you identify the topics, you need to find the keywords that your customers search for when they are looking for these topics. For this purpose, various tools are available on the internet like Moz Keyword Explorer, Google AdWords Keyword Planner tool, etc. These tools have made the process of keyword research very simple by telling you the keywords that people use in order to reach your website. You can then add these keywords to your content so that it will bring relevant traffic to your business.

Having the right keywords in your content is important to market your content and increase your SEO score. But there are many other techniques other than keyword research that you need to use in order to increase your SEO score. If you want to learn everything there is to SEO, then join the best SEO training institute in PuneVictorious Digital.