Menu

sem courses pune

Are SEO and SEM two different concepts?

Everyone has observed the rate at which online activities have accelerated since last few years. Technology is changing at lightning fast speed and so has the business strategies. Marketing is not limited to flyers and hoardings anymore. Internet marketing is the biggest buzz in the world presently and it is one of those marketing strategies that will only evolve but has no end.

Digital marketing is a wholesome package made up of various modules and each of these depends upon each other. All these modules have something or the other common in them, confusing many what to prioritise. Here we are going to discuss about how SEO and SEM differ and how they rely on each other.

SEO i.e. Search Engine Optimization helps in ranking the website on search engines organically. SEM stands for Search Engine Marketing which helps in website ranking as well, but in the exchange of money. Both the strategies serve the same purpose but in different manner. It’s just that you need to understand which one will serve best for you.

As mentioned earlier, SEO works organically and thus takes time to produce results. Even though it’s slow, it’s one of the most powerful tools. So, if you are working as a start-up, it’s neither ideal nor profitable to wait for months (or years sometimes) for the website to be ranked on top in SERPs.

If you are looking for immediate sales and results, SEM is your key. SEO is free but SEM charges you for your website to be ranked in SERPs. But, you should not pour money blindly. You must be sure that your website is highly optimized and can attract and engage users to you site. You must know what is your budget and how much can you invest. If done carefully and with planning, SEM can drive most traffic to your page and thus generate leads rapidly.

SEM can help in the following ways:

  • It enhances brand awareness.
  • It can help sell services and product online
  • It can generate online leads and gradually increase sales
  • It can provide information through online content.
  • Increases Return on Investment

If done with proper planning, SEM can enhance your business outcome to a great level. Remember that SEM is a combination of SEO and PPC. The SEO and PPC analytics will help you indicate the performance of your website.

I would conclude this article with the statement of Jim Yu, CEO of Bright Edge, “The key [to SEO and SEM] is to present the right content to the users at the time they need it in an engaging manner”

What Are The Benefits Of PPC For Your Business?

What Is PPC?

PPC (Pay-Per-click), also known as cost per click (CPC), is one of the tools you can use to promote a business in the online World. Pay-per-click marketing is a method of using search engine advertising to generate clicks to your website, instead of earning those clicks organically.

The PPC Model works by running your ads & how much you will pay depends on how many people clicked on your ad.With the end goal for ads to appear the results on a search engine (or SERP), advertisers cannot just pay more to make sure that their ads appear more apparently than their competitor’s ads.

Benefits of PPC For Your Business

Your businesses have many benefits to earn from PPC. A successful PPC campaign can make a profit faster than any other online promotion method & also can help a company grow. PPC is an incredible tool for achieving your target audience at the right time & when they are ready to convert.

Quick Results –

Your Business requires results & they need them quickly. Perhaps, PPC is the fastest approach to run an advertising campaign & get prompt results. In order, if you have a website & running you can rapidly create an ad words account, set up your ads & run them in the Google network & begin with getting traffic.

Measurable Outcomes –

Another benefit of PPC is all that you do has a clear measurable goal. You can measure anything that is identified with a PPC campaign from costs, profits, views, clicks, visits, etc.

From the time you begin PPC, you will come to know how much you spend & in the event that you are generating profit or a loss.

No dependency on SEO –

I cherish SEO & for long-term achievement you need to have an SEO-friendly website & furthermore green to SEO best standards & practices But a pleasant aspect regarding PPC is that once you make profitable campaigns you don’t need to worry about changes in Google ranking algorithms.

Reach the right people –

When performing a PPC campaign you choose where & when your ads will seem in view based on various factors including keywords, place, website, device, time & date & many more. The adaptability that you have permitted you to segment your market & bring your products & services in front of the right people.

Open your ways to local customers –

PPC is profoundly compelling for local search. People searching utilizing their mobiles for products or services in their area can view your ads, click on them & get directions on how to reach your store. If they don’t see your ad then most likely will click on your competitor’s ad & you simply lost a customer.

Brand Awareness – You can utilize PPC to target keywords identified with your industry so that people searching for those keywords will always see your ads. While general keywords will not create more sales, consequentially they help you increase brand awareness & build your business as an expert & leader in your industry.

For Branding purposes, with regards to PPC, there are no budget restrictions. You choose the amount to pay for a click & how much money to spend on the campaign. As said above since everything is measurable you can analyze if what you are spending is making a profit or a loss & take the decision so. If a campaign is profitable you can safely spend more money until you do your high ROI.

Analyzing & Reporting –

PPC platforms like Google Ad words & Bing Ads give you all of you the tools you need to run your campaigns, work together with your colleagues & analyze your data & make reports. This is viewed as a business advantage because the right tools with the right marketing strategy can give you the right results.

Now, you may think,  Is PPC just a waste of money?

Many beginners to PPC come to the conclusion that PPC is a waste of money & they stop utilizing it since they are spending money without any returns.

I believe it’s better to express that PPC is not a waste of money; despite, it is a quick approach to get customers & make sales online which tends to converts better than any other tool.

Along these lines, if you are utilizing PPC however not making any money, don’t give up but rather try to get educated on the best way to optimize your campaigns for a better ROI. Join PPC courses in Pune & grow your business.

Know Us

We have successfully trained over 2500 students and have completed around 300 batches. We make sure that our batch timings are flexible and suitable for all types of individuals be it students or working men/women. We assure 100% job assistance to all those who are part of Victorrious Digiital.….Click Here

Useful Links

Enquiry

Testimonials

Hello, I have completed an online Digital Marketing course from Victorious digital institute. It is the Best Digital Marketing Course in Pune with 100% placement Assistance and Affordable Fees
The victorious Digiital Is the best place to join this course

Isha Deshpande

It is the Best Digital Marketing Course in Pune with 100% placement Assistance and Affordable Fees The victorious Digital Is the best place to join this course Best online Digital Marketing Course in Pune.

Pratik Gulhane

Hello, I am attending the lectures for the last 2 months. It is the Best Online Digital Marketing Course in Pune with 100% placement Assistance and Affordable Fees.

Shital Varma

Hello, I have completed an online Digital Marketing Course from Victorious digital institute. I must say it is the best institute for digital marketing. Mayuri mam is very supportive, skillful & friendly.

Arti Bhoi