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SEO Courses Syllabus – Victorious Digital

SEO stands for search engine optimization. Seo is a technique to generate quality and relevant traffic on website throughout search engines. It is a powerful technique of digital marketing to promote a business or website on internet media.
Moreover, it is very useful to get website in SERP’s (search engine results pages) at free of cost therefore it is also known as organic search. Search engine optimization intended by various activities like on page, off page and it has different types like white hat seo, black hat seo, grey hat seo etc.
We at Victorious Digital provide best seo training courses with hands on exposure to get depth knowledge of Search engine optimization. For more information about seo courses – contact us on www.victoriousdigital.in

SEO Training Syllabus

  • Website Planning and Creation
  • Domain Name Registration
  • Domain Selection
  • Hosting and its types
  • Basic knowledge of World Wide Web
  • Website wireframe and architecture
  • Basics of developing and designing a website
  • Usability & user experience of a website
  • Why say yes to a responsive website
  • Website competitor analysis
  • Website navigation and optimizing according to user-friendly interface

Introduction to SEO

  • What is search engines
  • Difference between portal and search engines
  • How search engines work
  • What is SEO
  • SEO techniques (On page and Off page)
  • Difference between White hat, Black hat, and Grey hat SEO
  • What is the need for SEO
  • Things to consider before starting SEO of any website
  • What is Ranking
  • How Google ranks a website
  • Get familiar with the basic terms like crawlers, robots, and spiders
  • How to choose the best search engine

Keyword Research

  • Introduction to Keyword research
  • How and why to choose the right keywords
  • Different types of keywords
  • How to do Keyword analysis
  • Keywords density analysis
  • Tools for keyword research
  • Competition analysis
  • Localized keywords research

On Page Optimization Steps

  • Introduction to On-page optimization
  • What is Title, Description, and Keywords tags
  • Difference between primary, secondary, and tertiary tiles
  • Length of titles, meta description, and Snippets
  • H1 to H6 Tags and their importance
  • Important keywords in title, meta descriptions, and content
  • When and where keywords can be placed
  • Difference between Internal links and External links
  • Anchor Text
  • Anchor links optimization
  • Headers optimization
  • Importance of Alt tags and Image tag
  • Image tag optimization
  • Content Optimization
  • SEO friendly content
  • Optimizing SEO content
  • Page naming / URL Structure / Permalink
  • Website structure & navigation menu optimization
  • Filename optimization
  • Page speed optimization tool
  • Robots.txt
  • URL Canonicalization/ 404 Implementation
  • Difference between HTTP / HTTPS
  • Different types of Sitemaps and their importance
  • Google SEO guidelines
  • Google Analytics and Webmaster integration
  • Google sandbox effect
  • Keyword Proximity, Authority, Prominence, and density
  • Iframes/ Frames effect on SEO
  • URL renaming/ rewriting
  • Duplicate Content / URLs
  • HTML Validations using W3c
  • Broken link analysis
  • Website architecture
  • Bread Crumb
  • Google webmaster tool
  • Creating effective landing pages
  • On page Audit
  • Yahoo Feed Submission

Off-Page Optimization

  • Introduction to Off-page optimization
  • Local marketing of websites on the basis of locations
  • Social Media optimization techniques
  • Introduction of link building and its types
  • Directory submission
  • Blog and article submission
  • Forum posting
  • Forum signatures and commenting
  • Free classifieds
  • Classifieds posting
  • Press release submission
  • Video submission
  • Business listing submission
  • Guest blog
  • Local SEO (Local business listing)
  • Detail knowledge of Link building and backlinks
  • Social bookmarking
  • Photo & Video Sharing
  • Infographics sharing
  • Document Sharing
  • Content Marketing and its importance
  • Question and answers
  • Web 2.0 submission
  • Importance of backlinks / Link building
  • A home page promoting tips and techniques
  • Strategies to build qualitative and relevant backlinks
  • Competitors backlink research and submission
  • Tracking the links and PageRank
  • Submission to do follow websites
  • RSS Feed submissions

Webmaster / Search Console

  • Sign up for a webmaster account
  • Verifying website under Google Search Console
  • Introduction on webmaster
  • Effect on inner page ranking through inner linking
  • Understanding queries and Average keyword position
  • Search Appearance
  • How to improve website quality and performance by using the information in the search console
  • Google Index
  • Search Traffic
  • Google My Business
  • Google Crawling

Google Algorithms and updates

  • Introductions on Search Engine Algorithms?
  • How Algorithms Works?
  • Algorithm & Google Panda
  • Detail information on Search Engine Penalties
  • Procedures for recovering from Search Engine Penalties
  • What is Google Panda Algorithm?
  • How Google Panda Algorithm affect millions of websites?
  • Things to know about Google Penguin
  • A brief introduction on Google EMD Update
  • How to save websites from Google Panda, Penguin, and EMD
  • Recover your site from Panda, EMD, and Penguin

Things not to do in SEO

  • Black Hat SEO
  • Try to avoid Grey Hat SEO
  • Exact-match Anchor text
  • Keyword Stuffing
  • Spam comments
  • Duplicate content and cloaking
  • Unnatural links
  • Domain and Keyword Cloaking
  • Intrusive Interstitial Ads
  • 3rd party “Paid” links
  • Article spinners
  • Automated link building
  • Doorway Page, bots, spam, Link Baiting
  • Link and article directories
  • Duplicate Content and Cloaking
  • Paid / spam blogging

Useful Resources

Digital Marketing Courses Online Digital Marketing Course
Digital Marketing Courses in India Digital Marketing Courses in Pune
Digital Marketing Courses in Mumbai Digital Marketing Courses in Delhi
Digital Marketing Courses in Bangalore Digital Marketing Courses in Jaipur
Digital Marketing Courses in Indore Digital Marketing Courses in Nashik
Digital Marketing Courses in Nagpur Digital Marketing Courses in Hyderabad
Digital Marketing Courses in Kolkata Scope Of Digital Marketing
Free Digital Marketing Courses Top 300 Digital Marketing Questions & Answers
Ultimate Digital Marketing Glossary for Beginners Download Our Free Digital Marketing Courses E Brochure
Link Building site list Career in Digital Marketing
Digital Marketing Courses Syllabus SEO Course Syllabus
Benefits of On Page SEO: Know how to improve your SEO Techniques

Benefits of On Page SEO: Know how to improve your SEO Techniques

With the changes in Google’s algorithms, SEO techniques have changed as well. In spite of this fact, SEO stays the key module of digital marketing. There are two types of SEO techniques – on-page SEO and Off-page SEO. On-page SEO is controlled through websites where are Off-page SEO needs cooperation and deal with external partners to increase rakings.

Here, we are going to discuss the benefits of on-page SEO techniques and how can you improve it.

Improved Local Results

On-page SEO is the best factor that gives you the finest results. You can improve your local results by implementing SEO features like the title position on landing pages, eye-catching graphics, GEO location sitemaps, etc.

Most Powerful Marketing Techniques

The page structure has the potential to rank your page in the Google organic search results in an inexpensive way. Where link building can draw a huge share of your budget, page ranks can be increased by using clearly defined keywords.

Timesaving

On-page SEO techniques are extremely easy to control compared to off-page SEO. As the complete control is in our hands, we can make changes according to our relevance and choice, without waiting for some external partners.

Good UX, Greater engagement

As per the last Google updates, user experience is the most important factor that affects your website analytics. Improved UX improves on-page SEO, gradually improving the ranks and conversion rates.

Improved Click Through Rate (CTR)

Optimizing Meta descriptions and meta titles are some of the key factors of on-page SEO. Interesting Meta descriptions not only help you rank on the first pages of SERPs but improves the CTR as well.

Increased Organic Traffic

To enhance your landing pages, you need to optimize them with relevant images and videos. This attracts visitors from Google images, videos, YouTube, and other sources apart from Google SERPS.

Page Speed

This is the major factor that decides the bounce rate of your web pages. You know the number of patience people has these days, time is everything that matters. If your webpage takes time to load, your bounce rate will increase drastically. Wherein, if your website speed is too good, the page engagement and the time that a person spends on your page increases; gradually improving the page ranks.

On-page SEO strategy is one of the most effective SEO strategies and must be done with sheer effectiveness to gain the highest profits with the least investments.

SEO Is The Prime Factor Of Digital marketing

Learn and earn in a better way by becoming SEO Expert
SEO is the prime factor of Digital marketing; it is just like the backbone for a website owner. SEO i.e. Search engine optimization helps a website to raise the ranking, not only this but it also helps to make your website better for people too. If I talk about the beginning of using SEO I remind you about the time mid- 1990s when Webmasters, Blogs, and content providers began optimizing sites for search engines. It was the time when People linked with digital marketing and Website owners recognized the value of a high ranking probably “search engine optimization” which became much popular in 1997.
Why SEO is needed for a website:
In this Digital world, everyone is fighting with cutthroat competition, to come top in the list, same with the websites. Search engine optimization helps to improve the ranking of the websites by driving traffic. Although search engines like Google or Yahoo are way too smart still they need specific keywords to let people reach you with their demands. It helps to move the attention of visitors towards your website and they get aware of your offerings and your website.
How can one learn all about SEO to run a website on top rank?
You may be the master of your field, be it business or job, but everyone needs a guide or a helper who can solve your all queries. There are so many SEO training institutes that can help you in this matter. We are one of them who would be pleased to help you with any kind of queries related to SEO or digital marketing issues as we are among the best SEO training institute in Pune. Learning the right thing in the right way is the most important factor for any work. You need to be SEO-friendly to give prominence to your website. We will train your brain to work smartly in the world of digital marketing. Once you start learning from the best SEO training institute in Pune, no one can stop you to become the master of your work.
Why pay others when you can be the master of Digital marketing:
A smart person will not pay or will not depend on any other website developer when he himself can learn and can bring his website on top ranking, what he needs is only to learn and get trained by the right trainers. Here is the best SEO training institute in Pune: “Victorious digital”, because we know you can learn and earn in a better way. So do you want to become website proficient, come, learn and raise the ranking of your website?

SEO Essentials For Optimizing Website

What is SEO?
Basically, SEO stands for “Search Engine Optimization.
In simple words, Search engine optimization (SEO) is the art and science of publishing and marketing information that ranks well in search engines like Google, Yahoo! Search, and Microsoft Bing.
Why there is need of SEO?
Building strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, impart visitors with a good experience of utilizing website and encourage repeat visits. It’s worth considering that Google is progressively focusing attention on user experience.
With regards to how much traffic is driven by search engines to your website, the percentage is real, and perhaps the clearest indicator of the importance of SEO.
Researchers suggests that 64% of all web traffic is coming from organic search, compared to 2% from social, 6% from paid search, 12% from direct and rest 15% from other referral sources. This implies that approximately 70-75% of SEO traffic is coming from organic search. So it’s obviously, there is need of a strong presence on Google SERPs.
But how much strong?
According to the study, from Advanced Web Ranking, it suggests that on the first SERP, the top five results account for 67.60% of all clicks and the results from 6 to 10 account for only 3.73%.
How to do this?
SEO made easy
By default, search engine shows only 10 results per page. Among st those, most of us click on the top few results. If website rank at the top of the Search Engine Results Page (SERP), then business is good, but if it is on the second or third page, there might be chance of getting 1% of the search traffic that the top ranked site gets.

What are the SEO essentials for optimizing website?

1) Relevancy
Search engines try to give the relevant results to our entered query, whether it’s a simple query or more complicated query. Search engines provide these results to their own internal algorithms, which we will probably never decide, but there are many factors that can influence these results and they are all based around relevancy.
2) Quality of the content
Content plays an important role in SEO. It should be published regularly various social media platforms, in form of blogs, articles, newsletters, press release, PPT, videos etc. In content the proper usage of keywords is must.
3) Website speed
This means how quickly web pages are being loaded & becoming a differentiation for search engines. As soon as we click on any website, it should open in few seconds. In that time required for navigating from one page to another should be minimal.
4) Internal Link & external link
An internal link is the type of hyperlink on a webpage that takes to another page on the same website. These two terms are being often used in on-page & off-page concepts. These links provide the audience with better reading options & further helps to reduce bounce rates. Don’t plan on Link buying or link exchanging activity because it’s not at all worth it.

5) Authority
An authority website is a site that is being trusted by its users & varies according to the industry in which it operates. As I mentioned above, the higher the quality content we produce, the more our site will become an authority website.
6) Meta description & Title tags
The Meta description is the short paragraph of text that appears under the web page’s URL in the search results. A meta description does not improve website ranking on the SERP but should be used before publishing the blogs. Because it can help in increasing the chances of clicking on your result.
Title tags are used to tell search engines and visitors what a website is all about in the most correct way. Also, as the keywords are inserted in the title tag, those help to highlight search engine results. So relevant keywords should be used while describing the webpage.
7) Tag images properly
On the different social media platforms, there should be properly tagged images regularly. I mean describe the image in the alt text form accurately. Further, it helps to increase the chances of those images appearing in Google Image search.
8) Headlines
The headlines for the blogs, articles should be under 55 characters to make sure their complete visibility in SERPs. Make sure that headline is attractive as well as descriptive too.
9) Keyword stuffing
Avoid excessive keywords on web pages, because they affect the readability of the website. Still, its remained a question whether Google uses keywords as a ranking factor? So that’s why Headings (H1 to H6) are used in on-page SEO activity. In the blog, as usual, two keywords can be used.
10) Social Media Marketing
Social media is the most effective means to raise a website’s visibility through non-technical SEO. It is important to make sure that website is present on all relevant social media channels.
Finishing up.

Before jumping into the SEO, first, make sure the basics get cleared. Moreover, doing the SEO basics will help to build a strong foundation for long-term success. Increasing demand in SEO, as a career, join SEO training institute in pune. Theoretical, as well as practical training, is being imparted with a certificate.

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We have successfully trained over 2500 students and have completed around 300 batches. We make sure that our batch timings are flexible and suitable for all types of individuals be it students or working men/women. We assure 100% job assistance to all those who are part of Victorrious Digiital.….Click Here

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