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Improving Local SEO With The Help Of Google My Business

Improving Local SEO With The Help Of Google My Business

Today, every business aims to be in the first position on the search engine result page. The strategy used for that is SEO but we have discovered one more thing which can increase your visibility. Google My Business is a great Local SEO strategy. The above-mentioned aim of the business can be achieved with the help of Google My Business.
Local results appear for the people who search for businesses and places near their location. With the help of Google My Business, your business can be spotted on the maps. It gives visibility to your business locally. Qualifying local businesses can help you claim a free listing on Google.

WHAT IS GOOGLE MY BUSINESS?

Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business. It is a user-friendly tool. Google My Business indexes the content you provide for consistency across Google search. Maps.

HOW IMPORTANT IS GOOGLE MY BUSINESS FOR LOCAL SEO?

Google My Business is incredibly important due to the factor that it levels up your online presence. If you search on a mobile device you will see that there are only the top three Google local results being shown – so due to the on-page, Google local can take up, there are huge traffic opportunities for being listed for competitive searches. Without Google My Business it won’t be appearing on Google Maps.

HOW DOES IT WORK?

It is easy and very simple to get started with Google My Business. What you have to do is create an account and claim your business. After filling in the details you will get an SMS or a phone call for verification. Once the verification procedure is completed you can fill in the remaining details and proceed further. You even get regular insights of clicks and impressions.

OPTIMIZING GOOGLE MY BUSINESS FOR LOCAL SEO

Firstly, claim your listing. After that use the following tips to be successful in local SEO. Make sure the information is accurate. Inaccurate data can destroy your listing.
● Make sure all the details are up to date.
● Cross-check all the information.
● Check if anyone has made an edit.
● Be specific in choosing a category.
● Adding more information will help you boost the click-through rate.
● Add photos.
● Check your opening timings.
● Create citations with other sites.
● Make sure you haven’t violated any policies.

OTHER POINTS:

1. Make use of virtual tours:
Nowadays people make their first impression regarding a business based on the images you upload. So, make a wise choice while uploading pictures. You can make it even more interactive by using the virtual tour option. This is very helpful for businesses. You can also use street view on maps.
2. Google +
You can link your business with Google +. This will help you interact with your customers. You can use Google+ to constantly update your customers on your business, like product promos, company announcements, events, inquiries, and other relevant news.
3. Listen to your reviews:
Be it good or bad reviews are always helpful. Reviews is a way that helps your customers get their concerns straight to you, which is why it is important to respond back. Respond to your reviews in a calm and rational way. Make use of customer survey results.
4. Study your Insights:
With the help of insights, you can know where your customers are coming from and what they are looking for. You can also find out how many of them access through your website. This is important data for your SEO strategy as you can instantly see how well you are doing, and see what new strategies and techniques you can use as well.
5. Prominence:
Prominence refers to how well known your business is. It is necessary that your business should be prominent online and offline. It is based on the information about a business that Google has. It is somewhat hard to determine what prominence means exactly, but one thing is sure: no one likes dead profiles. You have to keep it updated with new photos and manage your reviews. As said before, this works in tandem with your site, so make sure both listings align and that you publish local content.

Powerful SEO Tips For Small Businesses

Powerful SEO Tips For Small Businesses

Promotion is an absolute necessity for a business if it intends to survive in the market where it faces cut-throat competition. There are many avenues (traditional and digital) that are available for a business to exploit but, they can drain your budget. This puts small businesses at a disadvantage as they do not have a large budget, to begin with. Traditional methods are very expensive and not at all apt for a small business. Digital marketing is much cheaper and a much more appropriate method for marketing; but a large-scale business can still pump more money and edge out a small business. So what can a small business do in this world where money reigns supreme? There is a simple answer to this question: Search Engine Optimization (SEO).

Search Engine Optimization (SEO) is increasing the visibility of a website on a search engine’s search results. The best part about SEO is that it can be done for free. SEO gives all small businesses a fair chance to compete with the big players of the market. Following are powerful SEO tips for small businesses which will help increase your SEO score:-

Keyword Research

Search engines are all about keywords. Search engines look for words in the query that your customers search for, in the content of your website. If your website content doesn’t have the words that your customers are searching for then, the search engine will deem that your website does not have what your customers are looking for and will not display your website to them. That is why it is necessary to research which keywords are being used by your customer and make sure that the content of your website reflects them.

Improve Your Website

After you do your keyword research, you need to make changes to your website and incorporate them. You should also make the look and feel of your website user-friendly. By doing this, not only will your website be displayed to your customers, but they will also have a good experience with your website. This will encourage them to stay longer on your website and convert them into returning customers.

Increase Social Media Presence

Having a social media presence is necessary for this day and age. People spend long hours on social media platforms. If you can successfully promote your business here, then you can grow your customer base which will increase the number of visitors to your website.

Create Quality Backlinks

To increase traffic on your website, you need to have links to your website scattered all over you’re the internet. For this purpose, you can submit photos, PPTs, Videos, etc. You should also comment on forums and blogs relating to your business. This will increase the exposure of your business on the internet and direct traffic to your website.

Regularly Update the Content on Your Website

If you update the content of your website regularly it will help you on two fronts: customers and search engines. The new and current information will satisfy your customers and constant updates will tell the search engines that your website is active and does not have outdated information that will dissatisfy its users.

Both big and small businesses are engaged in SEO activities. That is why to gain an edge you should learn to do SEO properly. There are many digital marketing institutes that can train you to do SEO properly and teach you the many techniques that you can use in great detail. If you are looking for SEO training classes in Pune choose Victorious Digital.

Grow Your Business With SEO

Grow Your Business With SEO

Search Engine Optimization (SEO) is the name given to activity that attempts to improve search engine rankings. SEO is the need of today’s world. Business has come over the internet and the internet has become the most prudent platform for business promotion as more than 50% potential customers are over the internet.

Now-a-days search engines like Google, Yahoo and many more are the best intermediaries who can help you promote your business over the Internet and for making your Business website appear on first ten results on search engines, SEO is all you need. SEO is a tool which can be used at an individual level if you are a blogger or a freelancer.

There are top 4 benefits of SEO which increases your website ranking such as:

  1. INCREASED TRAFFIC:- SEO focuses on creating informative website using appropriate meta title and meta descriptions, which show up in the result pages. Having optimized tags and descriptions helps to increase click through rate, which also promotes increases backlinks and also generate quality traffic.
  2. COST EFFECTIVENESS:- SEO is one of the most cost-effective marketing strategies because it targets users who are actively looking for our products and services,SEO’s inbound nature helps businesses save money.
  3. INCREASED SITE USABILITY:- SEO consists of rearranging the site’s architecture and links to make pages within the website easier to find and navigate. This not only makes it easier for search engines to crawl your site and find pages, but also makes it easier for users to find information on your website.
  4. BRAND AWARENESS:- Since top position rankings result in significant impressions, translates to more exposure for your website. The more your pages and content rank in high positions in the search engines, the more chances you have for users to see your content and associate with your brand.

SEO is the most important branch of Digital Marketing. Digital Marketing includes Social media marketing, Google ad-words, E-Mail marketing and most significant SEO. A SEO course includes On Page SEO and Off Page SEO which is the most important part and has a wider scope in Pune as well as all over India. There are various reputed SEO training institute in Pune which provides the opportunity to learn the skills and gain the confidence required to manage client’s website and VICTORIOUS DIGITAL is best in the field.

Why Choose SEO ?

The biggest challenge an online business or any new website faces is getting customers to their website. Building presence on the internet is the only way to get people on to a website. This can be done through both paid and free means. But not all businesses can afford paying hefty amounts to promote their website. While searching for queries online, people turn to a search engine; to be more exact the first page of the search engine. The first page displays top websites that have the best content (according to the search engine) to satisfy the persons query. This is determined by the number of people i.e. traffic on the websites. Businesses with money can display their websites through paid search ads. Thankfully, all the major search engines such as Google, Bing and Yahoo display search results which are organic, natural and free. This gives all websites a fair chance to be displayed on the first page without loosening one’s pockets. But how do you do that? How do you generate enough traffic on your website to get your website up there? The answer is through Search Engine Optimisation (SEO) classes.

Search Engine Optimisation is the process of optimising the content of a website so that the search engine shows it as a top result of query searches from people for particular keywords. SEO is useful for old websites who are struggling to get traffic or for new websites who are yet to get traffic. All the websites are going to try and get to the first page, so to get an edge; you need to learn to do SEO properly. To become an expert, it is imperative to join a proper SEO training course so that you learn and understand all that there is to it.

There are two types of activities you need to do to get a good SEO score; on page and off page. On page SEO means optimizing the on page content and the HTML source code. Focusing on keywords in the content of the website is paramount. If you don’t have the keywords in your website that your customers are looking for, then your website will never show up because according to the search engine you do not have relevant content to the searches. There should always be activity on your website. Best way to keep your website active is posting blogs regularly. This will also help you to keep information on your website up to date. The user interface of your website is also very important. It should be engaging and not be slow when it is loading. To get a further and better understanding on this subject, SEO training classes are the perfect avenue.

Off page SEO concentrates on increasing links on different websites that will lead back to your website. Off page SEO increases the online presence of your website and diverts traffic from other websites to your website. If you combine this with quality content on your website and it will make the visitors happy and satisfied resulting in a better bounce rate. This will increase your SEO score and help your website rank higher in the search results.

There are many on page and off page SEO techniques that can be used for the promotion of your website. But, if it is not done properly then it is of no use and won’t change the current status of your website. That is why it is very important to get proper training and guidance on this subject. Joining a good SEO training course will help you in this respect. For the best SEO training in Pune join Victorious Digital.

SEO Courses Syllabus – Victorious Digital

SEO stands for search engine optimization. Seo is a technique to generate quality and relevant traffic on website throughout search engines. It is a powerful technique of digital marketing to promote a business or website on internet media.
Moreover, it is very useful to get website in SERP’s (search engine results pages) at free of cost therefore it is also known as organic search. Search engine optimization intended by various activities like on page, off page and it has different types like white hat seo, black hat seo, grey hat seo etc.
We at Victorious Digital provide best seo training courses with hands on exposure to get depth knowledge of Search engine optimization. For more information about seo courses – contact us on www.victoriousdigital.in

SEO Training Syllabus

  • Website Planning and Creation
  • Domain Name Registration
  • Domain Selection
  • Hosting and its types
  • Basic knowledge of World Wide Web
  • Website wireframe and architecture
  • Basics of developing and designing a website
  • Usability & user experience of a website
  • Why say yes to a responsive website
  • Website competitor analysis
  • Website navigation and optimizing according to user-friendly interface

Introduction to SEO

  • What is search engines
  • Difference between portal and search engines
  • How search engines work
  • What is SEO
  • SEO techniques (On page and Off page)
  • Difference between White hat, Black hat, and Grey hat SEO
  • What is the need for SEO
  • Things to consider before starting SEO of any website
  • What is Ranking
  • How Google ranks a website
  • Get familiar with the basic terms like crawlers, robots, and spiders
  • How to choose the best search engine

Keyword Research

  • Introduction to Keyword research
  • How and why to choose the right keywords
  • Different types of keywords
  • How to do Keyword analysis
  • Keywords density analysis
  • Tools for keyword research
  • Competition analysis
  • Localized keywords research

On Page Optimization Steps

  • Introduction to On-page optimization
  • What is Title, Description, and Keywords tags
  • Difference between primary, secondary, and tertiary tiles
  • Length of titles, meta description, and Snippets
  • H1 to H6 Tags and their importance
  • Important keywords in title, meta descriptions, and content
  • When and where keywords can be placed
  • Difference between Internal links and External links
  • Anchor Text
  • Anchor links optimization
  • Headers optimization
  • Importance of Alt tags and Image tag
  • Image tag optimization
  • Content Optimization
  • SEO friendly content
  • Optimizing SEO content
  • Page naming / URL Structure / Permalink
  • Website structure & navigation menu optimization
  • Filename optimization
  • Page speed optimization tool
  • Robots.txt
  • URL Canonicalization/ 404 Implementation
  • Difference between HTTP / HTTPS
  • Different types of Sitemaps and their importance
  • Google SEO guidelines
  • Google Analytics and Webmaster integration
  • Google sandbox effect
  • Keyword Proximity, Authority, Prominence, and density
  • Iframes/ Frames effect on SEO
  • URL renaming/ rewriting
  • Duplicate Content / URLs
  • HTML Validations using W3c
  • Broken link analysis
  • Website architecture
  • Bread Crumb
  • Google webmaster tool
  • Creating effective landing pages
  • On page Audit
  • Yahoo Feed Submission

Off-Page Optimization

  • Introduction to Off-page optimization
  • Local marketing of websites on the basis of locations
  • Social Media optimization techniques
  • Introduction of link building and its types
  • Directory submission
  • Blog and article submission
  • Forum posting
  • Forum signatures and commenting
  • Free classifieds
  • Classifieds posting
  • Press release submission
  • Video submission
  • Business listing submission
  • Guest blog
  • Local SEO (Local business listing)
  • Detail knowledge of Link building and backlinks
  • Social bookmarking
  • Photo & Video Sharing
  • Infographics sharing
  • Document Sharing
  • Content Marketing and its importance
  • Question and answers
  • Web 2.0 submission
  • Importance of backlinks / Link building
  • A home page promoting tips and techniques
  • Strategies to build qualitative and relevant backlinks
  • Competitors backlink research and submission
  • Tracking the links and PageRank
  • Submission to do follow websites
  • RSS Feed submissions

Webmaster / Search Console

  • Sign up for a webmaster account
  • Verifying website under Google Search Console
  • Introduction on webmaster
  • Effect on inner page ranking through inner linking
  • Understanding queries and Average keyword position
  • Search Appearance
  • How to improve website quality and performance by using the information in the search console
  • Google Index
  • Search Traffic
  • Google My Business
  • Google Crawling

Google Algorithms and updates

  • Introductions on Search Engine Algorithms?
  • How Algorithms Works?
  • Algorithm & Google Panda
  • Detail information on Search Engine Penalties
  • Procedures for recovering from Search Engine Penalties
  • What is Google Panda Algorithm?
  • How Google Panda Algorithm affect millions of websites?
  • Things to know about Google Penguin
  • A brief introduction on Google EMD Update
  • How to save websites from Google Panda, Penguin, and EMD
  • Recover your site from Panda, EMD, and Penguin

Things not to do in SEO

  • Black Hat SEO
  • Try to avoid Grey Hat SEO
  • Exact-match Anchor text
  • Keyword Stuffing
  • Spam comments
  • Duplicate content and cloaking
  • Unnatural links
  • Domain and Keyword Cloaking
  • Intrusive Interstitial Ads
  • 3rd party “Paid” links
  • Article spinners
  • Automated link building
  • Doorway Page, bots, spam, Link Baiting
  • Link and article directories
  • Duplicate Content and Cloaking
  • Paid / spam blogging

Useful Resources

Digital Marketing Courses Online Digital Marketing Course
Digital Marketing Courses in India Digital Marketing Courses in Pune
Digital Marketing Courses in Mumbai Digital Marketing Courses in Delhi
Digital Marketing Courses in Bangalore Digital Marketing Courses in Jaipur
Digital Marketing Courses in Indore Digital Marketing Courses in Nashik
Digital Marketing Courses in Nagpur Digital Marketing Courses in Hyderabad
Digital Marketing Courses in Kolkata Scope Of Digital Marketing
Free Digital Marketing Courses Top 300 Digital Marketing Questions & Answers
Ultimate Digital Marketing Glossary for Beginners Download Our Free Digital Marketing Courses E Brochure
Link Building site list Career in Digital Marketing
Digital Marketing Courses Syllabus SEO Course Syllabus

Differences Between SEO & SMO You Must Know

Internet marketing is all about creating awareness among the people and building up brand and getting visibility. People find your business online if it occurs on the top in SERPs; or someone recommends your website; or your company is already known to them.

Now, when the world is all about internet and revolves around digitization, the chances that someone finds your business online is more. Traditional marketing is a long gone trend which is replaced by digital marketing. When we talk about digital marketing, two things pop-up in our heads – Search Engine and Social Media.

Search Engine Optimization and Social Media Optimization are the key components of digital marketing. Many people have wonder about the differences between the two and if individually each of them is enough to increase website ranks.

We have explained the two in detail with their differences, similarity and dependency on each other.

Let’s begin with understanding each of them separately.
Search Engine Optimization is the strategy that aims at bringing your website to top in search results that helps in bringing more traffic and increase the page ranking. SEO works by grabbing more and more traffic to the website by optimizing HTML, implementing keywords, adding Meta descriptions, alt tags etc. One must keep in mind that just to do SEO aggressively; you should not fall in the risk of doing black hat SEO.

As the name implies, Social Media Optimization uses social networks like Facebook, LinkedIn, Twitter, Instagram, etc. to promote the brand. Along with that it also uses certain web-based communities, blogs and other online forums to where your business can be connected to a wider range of audience. SMO is done by optimizing your social media profile and increasing social media activities. But remember that promoting your business on irrelevant groups or having innumerable links on your website scattered over social media can get you unfollowed and degrade your online presence.
What’s the Difference between SEO and SMO?
By now you know what SEO and SMO are and how they work. The key difference between them is that SEO focuses on targeted keywords and SMO focuses on useful relevant and interactive content. In brief, we can say that SMO relies more on quality than quantity.

Can SEO and SMO individually help businesses succeed?
You might have heard about Google’s new update called Humingbird which totally changed the search algorithm. This algorithm changed the way Google searched and displayed the results. The speed and precision of finding results increased to a greater level after this update. Hummingbird displays the results that are more relevant, authoritative, and shareable. Thus, the more the content is shared on social media, the more you’ll rank better on social media.

Every module of digital marketing is different but they depend on each other. SEO and SMO are very powerful modules of digital marketing but they give excellent results when implemented together.

Why Infographics matter in SEO ?

 Search engine optimization (SEO) is important for marketers. When people optimize their web pages including their blog posts then they are making website more visible to audience. But, these days, Infographics play an important role in SEO. Now question arises why Infographics matter in Search Engine Optimization?

In this blog, we will discuss why high quality Infographics is a valuable and powerful weapon in the inbound marketing.

  • Infographics are not only sharable but also linkable and that is the reason why it is come in evergreen assets — According to Hub spot , people responds 40% more on visual information than plain text. Even we all share images, photos, and video more on Facebook in compare to text. And, researches have proved it that videos and photos get five time better response in compare to text.
  • Infographics research are recycled friendly­­—If your content marketers and editors have spent some time over research than you can create the press release with same data. A smart marketer never forgets to re-apply such useful research on white paper or press release.
  • Earn links from different industries – You have an opportunity to earn good and reliable links from other market or outside from your industries. The reason behind is – editors credits for Infographics instead of contextual relevancy or credibility of website.
  • Infographics makes easy to represent data and facts – With the help of Infographics you can easily explain complex data, figures and facts. It is hard for our brain to process large numbers and information while visual aids make it easier to understand and explain.
  • Infographics are pocket-friendly – What are we need? A pocket-friendly budget that stays in people’s minds’ and hearts? The good news is – infographics is not expensive.

Well, there are lots of reasons like Info Graphics is the great tool for News Jacking, It has measurable results & ROI, it helps to build additional links in guest posts and more that prove why infographics is good for search engine optimization. But what you need is to find out a good SEO training institute that will teach not only SEO but also explain the role of content, infographics, and more.

High-quality infographics are good for SEO. But, most of the SEO training classes don’t teach you infographics. So choose your SEO training institute wisely that can give you the best knowledge of the field.

 

SEO Is The Prime Factor Of Digital marketing

Learn and earn in a better way by becoming SEO Expert
SEO is the prime factor of Digital marketing; it is just like the backbone for a website owner. SEO i.e. Search engine optimization helps a website to raise the ranking, not only this but it also helps to make your website better for people too. If I talk about the beginning of using SEO I remind you about the time mid- 1990s when Webmasters, Blogs, and content providers began optimizing sites for search engines. It was the time when People linked with digital marketing and Website owners recognized the value of a high ranking probably “search engine optimization” which became much popular in 1997.
Why SEO is needed for a website:
In this Digital world, everyone is fighting with cutthroat competition, to come top in the list, same with the websites. Search engine optimization helps to improve the ranking of the websites by driving traffic. Although search engines like Google or Yahoo are way too smart still they need specific keywords to let people reach you with their demands. It helps to move the attention of visitors towards your website and they get aware of your offerings and your website.
How can one learn all about SEO to run a website on top rank?
You may be the master of your field, be it business or job, but everyone needs a guide or a helper who can solve your all queries. There are so many SEO training institutes that can help you in this matter. We are one of them who would be pleased to help you with any kind of queries related to SEO or digital marketing issues as we are among the best SEO training institute in Pune. Learning the right thing in the right way is the most important factor for any work. You need to be SEO-friendly to give prominence to your website. We will train your brain to work smartly in the world of digital marketing. Once you start learning from the best SEO training institute in Pune, no one can stop you to become the master of your work.
Why pay others when you can be the master of Digital marketing:
A smart person will not pay or will not depend on any other website developer when he himself can learn and can bring his website on top ranking, what he needs is only to learn and get trained by the right trainers. Here is the best SEO training institute in Pune: “Victorious digital”, because we know you can learn and earn in a better way. So do you want to become website proficient, come, learn and raise the ranking of your website?

SEO Essentials For Optimizing Website

What is SEO?
Basically, SEO stands for “Search Engine Optimization.
In simple words, Search engine optimization (SEO) is the art and science of publishing and marketing information that ranks well in search engines like Google, Yahoo! Search, and Microsoft Bing.
Why there is need of SEO?
Building strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, impart visitors with a good experience of utilizing website and encourage repeat visits. It’s worth considering that Google is progressively focusing attention on user experience.
With regards to how much traffic is driven by search engines to your website, the percentage is real, and perhaps the clearest indicator of the importance of SEO.
Researchers suggests that 64% of all web traffic is coming from organic search, compared to 2% from social, 6% from paid search, 12% from direct and rest 15% from other referral sources. This implies that approximately 70-75% of SEO traffic is coming from organic search. So it’s obviously, there is need of a strong presence on Google SERPs.
But how much strong?
According to the study, from Advanced Web Ranking, it suggests that on the first SERP, the top five results account for 67.60% of all clicks and the results from 6 to 10 account for only 3.73%.
How to do this?
SEO made easy
By default, search engine shows only 10 results per page. Among st those, most of us click on the top few results. If website rank at the top of the Search Engine Results Page (SERP), then business is good, but if it is on the second or third page, there might be chance of getting 1% of the search traffic that the top ranked site gets.

What are the SEO essentials for optimizing website?

1) Relevancy
Search engines try to give the relevant results to our entered query, whether it’s a simple query or more complicated query. Search engines provide these results to their own internal algorithms, which we will probably never decide, but there are many factors that can influence these results and they are all based around relevancy.
2) Quality of the content
Content plays an important role in SEO. It should be published regularly various social media platforms, in form of blogs, articles, newsletters, press release, PPT, videos etc. In content the proper usage of keywords is must.
3) Website speed
This means how quickly web pages are being loaded & becoming a differentiation for search engines. As soon as we click on any website, it should open in few seconds. In that time required for navigating from one page to another should be minimal.
4) Internal Link & external link
An internal link is the type of hyperlink on a webpage that takes to another page on the same website. These two terms are being often used in on-page & off-page concepts. These links provide the audience with better reading options & further helps to reduce bounce rates. Don’t plan on Link buying or link exchanging activity because it’s not at all worth it.

5) Authority
An authority website is a site that is being trusted by its users & varies according to the industry in which it operates. As I mentioned above, the higher the quality content we produce, the more our site will become an authority website.
6) Meta description & Title tags
The Meta description is the short paragraph of text that appears under the web page’s URL in the search results. A meta description does not improve website ranking on the SERP but should be used before publishing the blogs. Because it can help in increasing the chances of clicking on your result.
Title tags are used to tell search engines and visitors what a website is all about in the most correct way. Also, as the keywords are inserted in the title tag, those help to highlight search engine results. So relevant keywords should be used while describing the webpage.
7) Tag images properly
On the different social media platforms, there should be properly tagged images regularly. I mean describe the image in the alt text form accurately. Further, it helps to increase the chances of those images appearing in Google Image search.
8) Headlines
The headlines for the blogs, articles should be under 55 characters to make sure their complete visibility in SERPs. Make sure that headline is attractive as well as descriptive too.
9) Keyword stuffing
Avoid excessive keywords on web pages, because they affect the readability of the website. Still, its remained a question whether Google uses keywords as a ranking factor? So that’s why Headings (H1 to H6) are used in on-page SEO activity. In the blog, as usual, two keywords can be used.
10) Social Media Marketing
Social media is the most effective means to raise a website’s visibility through non-technical SEO. It is important to make sure that website is present on all relevant social media channels.
Finishing up.

Before jumping into the SEO, first, make sure the basics get cleared. Moreover, doing the SEO basics will help to build a strong foundation for long-term success. Increasing demand in SEO, as a career, join SEO training institute in pune. Theoretical, as well as practical training, is being imparted with a certificate.

Why classroom training on digital marketing beat online classes?

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The course subject may be digital marketing, but good old face to face classroom training scores over virtual sessions according to students as well as industry sources. There are several reasons for this.

The comfort of familiarity  Barring a few instances, students—especially in countries like India where digital-marketing is gaining popularity as a viable vocation— come straight from high school with very little proficiency in the subject or digital space in general.

If understanding topics discussed by teachers and professors in school or college are difficult, consider how much more daunting it appears to students to sit alone in front of the computer, struggling to keep up while the lecturer drones on.

Patchy connectivity even if you do manage to get past any nervousness about interacting with your teacher virtually, you still need to contend with internet connectivity. Except for the metros, connectivity in smaller towns and villages—where the bulk of digital marketing students come from—is jumpy at the best of times. A slow, ever-buffering or lost connection means leads to lost or lowered focus on the subject being discussed. Sure you can always check out the topic from the archives later—but statistics show that almost nobody bothers. The ones that do, consult Google and only when the need to understand the topic in question arises. Which,  of course, is usually too late.

Shared experiences Anyone who has ever crammed before a test knows how invaluable friends can be in helping crack difficult concepts or passages from text books. The same logic wins through in any classroom setting. In addition to impromptu consultations with friends before and after class, students are also more likely to ask for clarifications on any previously discussed topics when in the reassuring presence of their colleagues. Another advantage is that the connections you make during the course often grow stronger in the days that follow as students begin to put their learning’s to work, helping individuals network for better jobs as well as tackle work-related issues.

What was that again? Despite our status as the largest English speaking population in the world, Indians are notoriously inept at understanding ‘English’ accents—be it US, British, or, God forbid, European. Which means, even in the very unlikely case that the lecturer is a world class expert in the topic on hand, it’s all going to waste if students cannot understand what is being said.

Inertia The road to hell is said to be paved with good intentions; intending to start, continue or complete a course is never enough. Too many students begin with great enthusiasm which slowly ebbs as the course progresses and topics start getting more involved. This is when the shared energy of a classroom can make all the difference; just turning up for class knowing your program-mates are counting on your presence can be the motivation you need to win through.

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