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How to Do Keyword Research in Digital Marketing?

There are many aspects to digital marketing. One of the most important is Search Engine Optimization (SEO). Efforts directed towards getting free or organic traffic on your website to boost your business are known as Search Engine Optimization. SEO is preferred by many businesses as it helps increase their visibility online by improving the rank of their website. One of the important things that you need to focus on while working on SEO is keyword research.

The words and phrases that people use when searching a query relating to your business are known as keywords. It is important that you incorporate these words and phrases in your website in order to increase the chances your website to be displayed to people when they search the keyword. This will result in an increase in your SEO score. SEO score is what helps determine the rank of your website. For the purpose of keyword research, you first need to know about the types of keywords.

Following are the types of keywords that you need to be familiar with:–

Generic Keywords
Generic keywords are only useful while searching for general information about a topic. These keywords are only one or two words long. Terms like digital marketing, real estate, etc. would come in this category.

Short Tail Keywords
Short tail keywords are a little longer than generic keywords but still display general results. This type of keyword is two to three words long. Terms like digital marketing training, digital marketing jobs, etc. would come in this category.

Long-Tail Keywords
Long-tail keywords are longer than short-tail keywords and therefore display better and more specific results. This type of keyword is four to five words long. Terms like digital marketing training institute in Pune, etc. would come in this category.

You should aim to direct relevant traffic on their website. This will reduce the bounce rate on the website and increase your conversion rate. That is why it is important to target more long-term keywords on your website.
After you are familiar with the type of keyword that you need to target, you need to focus on finding the right keywords for your business. In order to do that, you must identify the topics that you want to promote to your customers. After you identify the topics, you need to find the keywords that your customers search for when they are looking for these topics. For this purpose, various tools are available on the internet like Moz Keyword Explorer, Google AdWords Keyword Planner tool, etc. These tools have made the process of keyword research very simple by telling you the keywords that people use in order to reach your website. You can then add these keywords to your content so that it will bring relevant traffic to your business.

Having the right keywords in your content is important to market your content and increase your SEO score. But there are many other techniques other than keyword research that you need to use in order to increase your SEO score. If you want to learn everything there is to SEO, then join the best SEO training institute in Pune– Victorious Digital.

Is Your Keyword Research Strategy Right?

Is Your Keyword Research Strategy Right?

If you are familiar with the basics of digital marketing, you must know what keywords mean and what its importance in digital marketing is. Keywords hold the power to make or break the ranking of your website.

An effective keyword research strategy is one of the most important skills every digital marketer must have or develop.  Generating relevant keywords for SEO and PPC is not enough, it must be used smartly in the content; only then your complete SEO and PPC strategy can become a success.

Here are a few things that you must know before doing keywords research and using them in the content.

Know your audience

It is very important that you know your targeted audience. You need the right kind of visitors to your page, not just any random traffic. For this to work, you need to put yourself into your reader’s shoes and understand what keywords they would use to search for the products or services you deal in. Look for the posts on social media sites like LinkedIn, Twitter, Facebook, etc.

It’s good to get suggestions

There are various online tools that help you know the top autocomplete for different search engines and other websites. You can use various such tools and get the best suggestions. Not all of them might be relevant keywords, but you can sure use some. Along with that, you’ll be sure that you have not missed any.

Stay updated with the trends

Keep on surfing the internet and learn what is trending in the market. Visit your competitors’ pages and see what they are writing about. Looks for the latest updates and researches done by various forums. Use your analytics tool, Google Webmaster tool, and other tools to see what search terms people are looking for.

When your keyword pool gets ready

After all the research you have done, you’ll have a long list of keywords. Go through all of them and list which keywords to use where. You can form a list of long-tail keywords and phrases which you can use in multiple ways.

Keeping the balance

There are two types of keywords – short keywords (or head terms) and long-tail keywords. Head terms have a very high competition because those are the basic terms related to the products or services. While long-tail keywords have less competition but are less likely to get searched. The better you understand your target audience, the better long-tail keywords you can create and use.

Don’t stuff the keywords

Knowing the latest updates Google brings every now and then, it is clear that content relevancy matters more than the keyword density. Your webpage gets ranked only if your content is interesting, knowledgeable, justify the topic, and has maintained the keyword density.

Know what your audience is looking for and build your complete keywords strategy around it, you’ll definitely see success coming your way. C’mon, let’s get started!

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