social media classes in pune

January272022

How To Prepare a Social Media Calendar?

Social Media Calendar is the catalyst that drives your actions for best digital marketing activities.
It gives an overview of each and every activity that is to be performed as per the right time and in the right way. It can be formed as an excel sheet, Google Sheet or you may also make use of automated tools available on the internet.

A Social Media Calendar generally consists of the following

Day, Date and Time of post
Platforms on which you will make post
Type of Post
Title of Post
Link of Post
Content details
Status of post
Parameters of post performance

You can find an example of Social Media Calendar prepared by Victorious Digital in this downloadable link Social Media Calendar by Victorious Digital

Why must one create a Social Media Calendar?

We all are aware that no achievement is possible without having a SMART Goal. Any Goal is to be set beforehand and all our activities are to be aligned in the same manner to achieve the goal. This requires a good knowledge about strategy creation for digital marketing which is taught at Victorious Digital in their Digital Marketing Courses in Pune

It saves time: Once you create a calendar taking your product/service into consideration it is just that you create the creatives on the basis of your theme and by studying the right time to make a post you can schedule the posts. This will save your time to create posts on the spot and make corrections.
Scope for corrections: You can write the content for your post or else if there is any change required in the post you are well aware and can make corrections accordingly. This reduces the risk of big mistakes that could have happened.

Consistency: In any activity to be successful one needs to have consistency which becomes possible when you already know in advance what to post, when to post,etc. And your posts are run on the specific intervals or else everyday in case of certain enthusiasts. This consistency when maintained your pages become optimized and get promoted even to those who are not your followers/ are new audience to your page it generates good traffic on your social media platforms. This is one of the best strategies that you will get to learn in the digital marketing classes in Pune with Victorious Digital.

Special Events: It can be a sports news, a global situation or any other interesting event that you can use as a post on your social media platforms which is highly relevant to your business and your brand audience. This also generates high quality traffic on your pages as promotions of a specific happening is strong in the trend. All thanks to hashtags that make this possible.

Improved Content: As we all know that any social media calendar is prepared on the basis of posts made earlier and which type of posts has worked the best and served our business purpose. We can make use of those old posts and improve our content for best knowledge of the audience we target through digital marketing.

Track and Improve: Social Media Calendar is also filled with the details that tells us about the performance of the specific post which can be tracked during the post is live as well as when the post is obsolete and in case any on the spot improvement is required even that becomes possible because the team is well prepared.

There are various types of posts one can make which are as follows
Information: To provide knowledge about the specific subject to our audience
Advertisement/ Promotion: Posts that are specifically created for promotional purposes
Testimonial: Type of posts that tells audience about quality of your business, service, product, personnel, query, etc
Greetings: Seasons greetings, festival greetings, etc

There are details to these types of posts which are sorted and given in the Social Media Calendar by Victorious Digital yes of course this topic is going to come as Victorious Digital is well equipped with the Digital Marketing Strategies for any kind of business. Posts that Victorrious Digital suggests are as follows:

Motivational Posts	Tip of the day	Quiz
Throwback Post	Did You Know Post	Funny Post
Blog Sharing	Website URL Sharing	Informative Post
Promotional Activities	Video Sharing	Podcasting
Announcement	Tutorials	Discount
Content	Client Testimonials	Infographics
Fill In The Blanks	Curated Content	Industry News
Memes or Gifs	Company Event	Question Post
Answer a FAQ	Customer Reviews and Testimonial	Tips and Advice

You will definitely like to have this calendar for 30 days by Victorious Digital, Pune.

Steps to create a Social Media Calendar

1. List down all your prominent platforms you have more traffic on
2. List down the types of posts work the most for you
3. Research for types of posts more appropriate for you
4. Decide the parameters of performance of your posts on the basis of insights that you get from social media platforms
5. Decide a common platform where you will have all your content to be published taking space, accessibility, etc into consideration
6. Define tasks for the same
7. Start creating graphics
8. Share the link to database of creatives and the template of Social Media Calendar you created with your team
9. Delegate tasks you defined to your team members taking their expertise into consideration and start publishing
10. Have discussion for improvement if any

For making any social media calendar one must know the social media platforms that will be good from a branding point of view as Social Media acts as an excellent tool for branding. Make a list of social media platforms useful for you taking traffic into consideration and strategize your next workflow depending upon the same be it for

Study all the platforms you chose in detail in order to know which types of

posts work best for you and are appropriate for that particular type of business. Make a list of posts you made earlier on your social media platforms to get hands on experience on best versions of posts.

Study of competitors and the types of posts they do and what is the performance of their posts? I.e research activity is to be done to understand exactly, how to form next strategies when you get to know details of posts working the most and are also applicable to your business and can work better for you.

Now on the basis of insights you get from various social media platforms regarding the performance of your posts and that worked the best for you in your promotional activities. Decide on the parameters you will consider to understand the performance of your new posts that you will make from now for eg., reach, impressions, engagements in the form of likes, comments, shares, reactions, subscriptions, follows, etc and create a spreadsheet and enter these details in your Social Media Calendar. You can create a Social Media Calendar on your own or else you can also download spreadsheets available on Google or download a copy of Social Media Calendar by Victorious Digital where you can directly start working.

Once you are done with these activities you must decide on a common platform where you will be maintaining these assets of yours i.e Social Media Calendar and also the creatives you will be posting taking space into consideration, that it must have enough space so that we can maintain bulk information and the speed remains good and is easily accessible for every person involved even through their laptops or mobiles whenever they want, taking utility of data for every team member into consideration.

Here you become aware of the tasks involved in this activity that can be – filling information, updating information, creating graphics, redesigning of graphics and strategies, status of activity, performance study,etc

At this stage one can start making creatives for a period of time you decide in advance that can be a week, month, 3 months, etc depending upon the goal you set or your client sets. So that before starting your actual activity you can get approval of designs or if any changes are to be made before scheduling the posts for particular day, date, time and platform along with the orientations required.

Decide people who you think are appropriate to be on your team and share the details to the database of your spreadsheet and content to be posted.

Now, you already have a list of tasks and team members involved. With this you have to delegate the specific task to the specific person taking that person’s experience and expertise into consideration and start working on the same with your team by filling in the details in the spreadsheet and scheduling the posts. Then people who have got experience of studying and understanding performance will look after the same.

At this point you can also have a detailed discussion on the workflow defined and undergo brainstorming sessions for any improvement/change, if required so you are so much ready in advance and you also get to know more about the capabilities of team members involved in a new way and as once you are done with the ‘proofreading’ kind of a thing you are all set to walk the ramp on social media.

One must be sure that Buyers Persona is finely understood and created for any kind of business. It is key to promote your business in a manner that will give you higher ROI in a limited budget. Study of Demographics (Age, Gender, Location, Interests and Income) along with a proper action plan to do wiser promotion activities. Social Media being one of the strongest mediums for branding, if our action plan for social media is ready well in advance in the form of a Social Media Calendar it is definitely going to help us concentrate on the bigger picture with a wider perspective.

While making posts one must also study the right time of posting in a day which is given by the social media platforms in the insights or you may also have a look at the table created by giant companies regarding the same as a result of continuous research and development. The following image is taken from a blog by Hootsuite

Planner: Posting can be done manually or you may make use of any automated tool or else you may make use of inbuilt schedulers on certain social media platforms. Examples of such tools are Canva, Hootsuite, Buffer, etc

Canva can be used to create graphics for posts and also schedule the post at the same time it also allows you to make posts instantly on the platforms you attach to your canva account. The following image is a content planner of canva that is available for Canva Pro Version. The image was taken from Google Images.

Hootsuite allows you to schedule posts by uploading images, videos,etc, write the description,i.e caption, put hashtags, etc in the post and you can also edit the posts before posting it, you may also save a draft of your post before scheduling it and it also provides you with a facility of planner, a Hootsuite calendar where you can get to see which post is scheduled for which day and which platform. It gives you the facility to post on Facebook, LinkedIn, Instagram and Pinterest.

Asana is also one of the tools that can be used for social media posts. “From tracking every tweet, post, and story to getting a high-level overview of your strategy, do it all with our social media calendar template.” is what they say. Asana makes it easy to plan work the way you want. Choose the view that fits your needs and easily switch from one view to another to see project details in a whole new way. The following image is of Asana content planner that can be shared with a group of people along with their tasks assigned and also it contains social media planner that can post on various platforms at the same time and also presents the same in a very systematic manner. The image is taken from Google Images.

Content Cal is also one of the tools. ContentCal is a social media tool that provides you with a visual content calendar so you can effectively plan for multiple social networks. The easy-to-use interface makes this tool a great option for beginners right through to the most advanced social media managers out there. . Aside from planning your social media content, the tool also lets you publish and analyse your posts, collaborate with multiple teams, centralise the approval process and store content for future use..

ContentCal is an excellent tool for team collaboration, Not only does it integrate with tools like Slack and Trello – its inbuilt collaboration feature lets you extend ideation and feedback as far out of the marketing team and into the wider business as you wish. This enables team members to create, view, and approve posts in one place, as well as discuss ongoing projects.

Each social media platform is unique, posts made on such platforms are also unique, description to be written is also having different mechanisms for each platform that one must take into consideration and you can learn this in detail in Digital Marketing Course designed and delivered by Victorious Digital, Pune.

November142019

Digital Marketing Strategies For Interior Designers

Digital Marketing

Those days are gone when folks use to explore magazines or books to induce ideas on interior decoration. Today, the net is an accumulation of inspiration and education on any topic to induce shoppers. This suggests a variety of potential customers browse Google, social media, pinterest and blogs often to either.

The interior designers have a creative eye; however, it’s not spare to run a triple-crown business till your audience doesn’t notice you on-line, your fierce competition can steal all of your potential clients.

Interior designers need to promote themselves on-line reason being ninety-seven percent of shoppers use the internet to seek out all native business data.

To promote the business, interior designers can opt for Digital Marketing platforms and tools to exhibit their work to the customers. Digital marketing facilitates them to reach potential customers beyond their outreach.

Here are some marketing tips and steps which will place five stars on your business…

Organic Reach and Branding

Build an efficient website of your internet presence
Begin Blogging on relevant topics
Use Social Media for on-line Reputation Management
Utilize Videos of your designs on YouTube
Improve the SEO of your website, with the best Keywords
Maintain your name, respond to customers’ reviews and Encourage Positive Online Reviews.

You can comprehend all these steps to improve business performance. Digital marketing is done best in-house, so formulate your strategies by integrating yourself through Digital Marketing Courses.

Google Ads and PPC Strategy

As a part of an overall digital marketing campaign, Google Ads will assist you to showcase your interior design business to the correct potential customers even as they’re checking out skilled help.

The great issue concerning an Ad campaign is that you simply will change it in the time being as you retain your eye on the results, you will plan to raise or lower your budget or to extend your bid sure keywords.

Text Ads and Video Ads are additional advantages for interior designers coming up with business, as in text format, the ads can rank on search engine results once customers want your services and through video ads, it’ll showcase your work and portfolio which facilitate customers to grasp your capabilities.

With Google Ads, your ad can also be seen on thousands of relevant sites. An ad can even target the growing mobile market daily; several smartphone users access the internet and seek what interests them from their mobile devices. Google’s ad platform can enable a mobile user to identify your ad, conspicuously displayed on a results page, and right away decision your business to search out additional.

Social Media Lead Generation

facebook lead generation

On social media platforms, designers can choose their audience by their location or on a global platform, by their age, interests, and demographics.

If we take a simple example, on Facebook and LinkedIn, they can target customers via their behavior and profession much clearly. And on forum platforms such as Quora, campaigning can be done by location or by topic targeting (such as top interior designers). A simple campaign flowchart is displayed below.

The audience for interior planning services is particular like new offices, residential flats, new cafes or restaurants, etc. So, showing advertising to any or all won’t be helpful in terms of campaign or budget. Therefore, a correct strategy is critical for the campaign to amass the specified results.

Digital marketing is worthwhile when all its modules including Social Media and Google Ads are used in such a way that they complement each other. Social Media will induce brand awareness and brand equity whereas Prospective Lead Generation can be done through Social media Lead generation campaigns and Google Ads. Other modules such as SEO, Affiliate Marketing, E-mail Marketing also prompt customers to buy Interior designer’s services. Interior Designers can train themselves to create business strategies through Digital Marketing Courses in Pune.

To enhance your digital marketing knowledge and cope up with the competitive world, join Victorrious Digiital for the best digital marketing Courses in Pune.

April152019

12 Attractive Reasons Why Social Media Marketing is a Must For Your Business?

Digital Marketing

Do you know more than 90% of marketers have experienced the growth of their business through Social Media Marketing?

The market is expanding at a rapid speed all around the world simultaneously giving birth to multiple competitors too. But a big question arises, do all markets sustain? This is the world of Survival of the Fittest, both for living beings and living markets.

Do you have a market? If Yes, then, of course, you need building blocks to sustain in the market and establish it as a Brand. Social Media is the major key to unlock the lock of a business trunk full of marketing strategies.

So, here are some 12 ATTRACTIVE reasons why you must choose Social Media Marketing platform to shoot your business high:-

1) 2.77 billion Social Media users over the Globe

Every new day around 20% new users are getting themselves linked on Social platforms like Facebook, Twitter, Instagram, LinkedIn, etc. Social Media provides the platform to haunt your targeted customers through all these platforms. In this Digital Marketing on Social media with one broadcast advertisement, you can create a traffic-bee around, faster than Traditional Marketing.

Creating traffic with attractive ads you can optimize your business and convert leads.
A recent study found that 93% of B2B customers use LinkedIn,83% use Facebook, 78% use Instagram, 45% use Twitter which results in an increase of conversion rate by 4.8%

2) Fastest Reaching Platform

In the 21st century of periodic expansion and evolution of technologies, Social Media with its many tools are the greatest bonus to the marketers for both small scale and large scale, and for basic marketers, in this platform, several Digital Marketing classes are available to stand the best in between their competitors on Social Media too.

Within a few seconds, you can broadcast your AD through attractive content & reach to multiple customers of your required need by getting connected with them on Social Media. All business leading terms like inventory, selling, purchasing, delivering, transacting, can be easily done while sitting in one room.

3) Brand Recognition

Do you want to make your company a “BRAND”?
Well here’s a gift of Social Media, which is a true platform and a junction of many tools to enhance your website and a company both publicly and professionally.
With the magical tools of Social Media, you can make your own LOGO and Brand Colors to give an identity to your website and a company in the world of markets.

No doubt the company doesn’t become BRAND overnight.
It’s an effort of front-end and back-end which works parallelly. In other words, you just need to focus on
First (front end) : An attractive website with attention-grabbing images including magical content on your page as well as on your blog and allowing a guest post with comments and reviews which will give a positive signal to enhance your website from in customer point of view.

Second (back end): By delivering your best products and services to your customers with proper management facilities and also by maintaining relationships with a customer to create trust factor through your website. This will enhance user interaction with your company’s page and build his trust in your company which leads to raising your website and company rank in the market list.

4) Free Advertisement

How much do you invest in one Advertisement?
The answer may differ from the way you advertise.
1,50,000 or more for TV ads, approx 1,00,000 for Big Hoardings, around 8000 for Newspaper ads for a full page, etc.

Social Media allows you to do Free Advertisement for your business. You may hire someone to handle your account on social media or with the help of Ad management tool, You can create your business campaign and make it popular on every social platform. This is very easy to learn, and implement by yourself or can join any Digital Marketing training course and get filled yourself.

5) Explore your Business

Want to double your productivity?YES! Then HOW?
Again let’s come back to Social Media but how?
After one haunt you can’t stop. You have to follow these 2 major points :
Repeat CUSTOMERS Repeat PRODUCTIVITY
“Profit in a business comes from repeat Customers, Customers that boost about your project or service and that brings friends (more customers) with them” by W. Edwards Deming

As per the above quote by W. Edwards Deming, you need repeated customers. Returning back & buying a product again from your market is actually a great sign of your good product & services in between your existing Competitors. And if customers promote your company by mouth publicity then there may be a chance of getting more customers to your door.
Maintaining Customer Relation
The goal is not to sell your products but to get more and more new and repeated customers that will enhance your growth. For that, you need to maintain the professional B2B bond and B2C bond by building trust in between.

Yes, here you go to enhance and explore your business in an effective and efficient way

6) Monitor Market & your Competitors

Getting your boat to drive first in the race of so many boats in the sea of markets, you need 2 basic things Challenges and Evolutions:

Challenge: You get it from your active competitor nearby you by peeping outside from the window and by monitoring social activities of him to get some idea and the strategy they are planning out to grow their business.
This is a positive challenge of comparing the state of things. Checking updates and news feeds will keep you attached with surrounding like what’s going around? A definite challenge will force you to think of replacement and evolution.

Evolution: No, don’t copy the idea of your competitor.
By getting an idea of the product and updates, you and your team now will be able to work in developing that same product into a new, handy, long durable one, and then you can launch it in the market in a new evolution way which will seize the attention of your audience (customer) to buy that product which will again be a good sign for the product and services your company is providing which will result in the generation of more and more traffic on your website.

7) Know about your Customers

The relation between a customer and a seller seems to be uneven around in the business. But to build a strong bond with him leads to run your business effectively for the long term. With a large database of your customers who are coming on your site through social accounts like Facebook, Linked In, Twitter, Instagram, Pinterest, Snapchat gives demographic information about them.

Smartly you can categorize your real customers and can cut off the one you don’t need it. Accordingly, you can serve the best, innovative, and durable product with the inclusion of services in it.

8) Re-Targeting Customers

Re-targeting: Target your customers again who visited your website only for a few minutes.
Do you know 70% of online carts sometimes get discarded?
On average 70% of online carts get abandoned. The obvious reason is the pending decision of them or ignorance to that product after some time which they had put in the cart.

But we can make them ready to buy the same product again which they had put in their cart by Re-marketingand encouraging them to buy that product again. Re-marketing will try to increase your sale by 2-3% which provides a profit and bring your customer back to your website.

9) Analyze your Business

Doing analysis before taking any decision gives you the right direction to go ahead. Just like to grow your business in the right direction you need to analyze both the positive and negative aspects of your business with a future cause.

Analyze your own Website and Business.

How can you analyze your Business?
Google Analytics and Webmaster tools are the 2 gadgets that can help you for proper analysis and correction to be done on your website.

On keeping track and the daily record of the bounce rate of customers on your site, lead generation & conversions will help you to read your business and its website in depth. This will result in you thinking for innovative ideas and a strategic plan to give a great bang in the market between your competitors which will attract more audience to reach on your site and help you to reach the goal by the conversion of a customer with proper satisfaction.

10) Place your marketplace in the desired location

You don’t need extra space and a huge amount to invest in your business to set or re-locate it on Social Platform. The social platform will help you to reach out to different audiences living in different places across the globe and make you able to place your marketplace from one location to another according to your requirement on a website. Likewise, if you want your one business to be located in multiple places then you can easily go through the targeted location you need. Only you require an Internet, Social Media, and your company’s Website. Social media gives you a smart way of inclusion and exclusion of the places for your company to get settled on Social media through your website according to your need.

Think about it twice. Feed your business to more and more customers with smart business tactics through Social platforms.

11) Plan-B for any Crisis

Are you facing any crisis in your daily traditional marketing? What to do?
Social media is the Sixer hit when your company is going down in the traditional market. Learn Digital Marketing courses, Go online, Build your business. This is the best way to deal with the worst case of ups and downs of your company in the market.

Social Media is a reachable marketplace for many people at a time, which is a big reason to grow your business faster. Social media keeps you connected to see where your business is going down and you can re-correct it to boost up in the market zone with the help of various social media tools. Misfortunes are the sudden calls, but at least your business will have a plus point of no loss of data and information, which will help you to re-built the pillars of your company to make it stand again.

12. Long Term Vision

Branding your company needs a proper long-term strategic plan. Today 80% of the business work is handled by social media and more than 77% of business people are joining this platform to stay in a race.
No doubt to run your business effectively for the long term in the market you need Social Media which is the best way to enrich and grow your business.

You can set up your multiple businesses in the places you need in your pocket budget. And no doubt day by day the number of people coming Socially is increasing. This is a good sign to attract them through your market and make them connect to your company and its website.
Technology is enhancing periodically so you can also enhance your own business socially for long-term vision to stay in the race of marketers.

Are you really worried about not knowing the function of Social Media?

Well, you don’t need to worry about it. Many Digital Marketing training centers are available at an affordable price near you. Also, you don’t need to worry if you don’t have time to learn, you have the option of hiring an experienced Digital Marketing Executive.

Conclusion

Like a coin has 2 faces, simultaneously Social Media has 2 sides but it’s on you what you chose and how you use it effectively?
Being from the background of the business world, don’t be late to come on the Social Media now itself to grow your business successfully otherwise somewhere maybe your competitor is taking this chance to enhance their business. Most of the business people commented on the life of business on Social Media Marketing that it is the best and affordable plan you can implement in your business to enhance and get to be called a BRAND.

Know Us

Useful Links

Enquiry

Testimonials

Apply For Free Demo