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Digital Marketing Strategy For Hotel Industry

Digital Marketing Strategy For Hotel Industry

Hotel industries are classified as one of the biggest businesses, with higher budgets and marketing plans to survive in competition but to increase client bases and maintaining brand status as well. So, strategy development plays an important role in the marketing of hotels’ brand and status. As it needs a complete 360 dimension digital marketing strategy planning, a flow for strategy creation is as follows.

Situation and Competition Analysis

Situation analysis refers to a group of strategies that strategy developers use to analyze an organization’s internal and external surroundings to know the organization’s capabilities, customers, and business surroundings. Whereas a competitive analysis is the analysis of your competitors and the way your business compares. By evaluating the strengths and weaknesses of your competition, you’ll be able to begin to formulate the way to provide your company an advantage.

The important factors in strategy creation and then further in campaigns according to the situation and competition analysis are as follows.

  • Number of rooms in the hotel,
  • Rooms description,
  • Food hygiene,
  • Current customers’ reviews,
  • Booking status

And factors which affect web presence and competition such as,

  • Social Media Accounts,
  • Website presence and structure,
  • Marketing contents,
  • Budget,

These are the beginning steps that play an important role in strategy development for the hotel industry. Join our Digital Marketing Courses in Pune to update your skills.

Objective Setup

An effective digital marketing strategy should have clear objectives for achievement. Though a company’s marketing setup is often subject to change according to shifting market conditions, the first objectives are constant. Objectives should be specific, measurable, achievable, and not too aggressive and have closing dates.

The objectives for campaign creation depend upon and vary with the requirement of the business.
If the hotels are good enough to convert their leads for a business, the objective will be Lead Generation.
If the hotel needs more customer bookings and revenue generation, then the objective should be Sales and Conversion.
If the hotel is a newly founded start-up and needs to make awareness about its services, then the objective will be for Branding. Social media training & courses can help in it.
The selection of objectives is the most important part, as it’s a base for a further strategy for campaigning.

Strategy and Implementation

1. Branding – If the business requirement is only about spreading awareness about their services and increasing reach, then content marketing and branding should be chosen as a campaign objective.

Brand awareness shows the degree of familiarity consumers have with our organization and information. Brand awareness is so valuable because consumers are much more likely to involve and purchase from brands they recognize and trust. When people are aware of your brand, it also secures your position in your industry.

Understand your audience in the current situation and for future scope,

  • Create a content strategy for audience awareness,
  • Use blogs as a tool for brand awareness,
  • Participate in the community to increase the reach,
  • Send email newsletters,
  • Use social media to promote the content,
  • Analyze your results consistently.

Digital marketing content in different forms and on different platforms increases the customers’ reach and widely spread awareness about our services and specialties organically.

2. Lead generation and Conversion – The first step in this evolution is to create compelling content, and the second is to use that content to convert visitors into leads. A strategy developer can use both social media and search engine platforms for running the campaign. The important factors to be considered during the paid campaign creation are …

  • Campaign platforms such as social media or search engines,
  • Ad format, image, carousel image, video. etc
  • Campaign budget and bidding strategy,
  • Campaign schedule.

A search engine platform plays a crucial role in lead generation and sales operations. Once folks search for a keyword you have chosen, your ad will seem. Google Ads provides you with a choice to have your ads seen on search sites apart from Google as well. These sites will deliver extra high-quality traffic to your business to assist you to generate leads.
While on social media platforms, you are able to choose your audience by their location, age, interests, and demographics. With the use of different bidding strategies such as CPL (Cost per Lead) and CPC (Cost per Conversion), social media can help us to grow our business as per our budget and according to our requirements.

Proper implementation of the strategy will help not only in revenue generation but in maintaining the brand status and keeping you apart from the crowd as well.

Introduction to digital marketing strategies

Introduction to digital marketing strategies

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The term “strategy” may appear daunting, however, building a good digital strategy does not be tough. In straightforward terms, a method is simply a concept of action to realize the desired goal or multiple goals.
A digital marketing strategy is outlined as a series of actions that help us to achieve our organizational goals through rigorously designated online marketing channels. These channels embrace paid, earned, and owned media, and may all support the typical campaign around a specific line of business.

A perfect digital marketing strategy involves all the tactics of both inbound and outbound digital marketing.
Depending on the scale of our business, our digital marketing strategy may involve multiple digital strategies each with completely different goals and plenty of moving components. However, returning to the present straightforward method of thinking strategy will assist you to keep centered on meeting those objectives.
As we’ve already outlined, our digital strategy is that the series of actions we are taking to assist us to reach our overarching marketing goal. Our digital marketing campaigns are the building blocks or actions among our strategies that move you toward meeting that goal.
So, a number of the steps to follow for creating a digital marketing strategy to get the desired outputs are as follows:

Define your goals

Are you wishing conversions, followers, likes, responses to emails, to be #1 on Google searches? The choices are endless in digital marketing however it’s wise to decide what your main goal goes to be in your digital marketing campaign.
With each of those goals, there are numerous steps you may have to be compelled to absorb in order for your digital marketing campaign to achieve success.

Defining the Target Audience

What kinds of folks does one wish to target? If you have already got an online site and are running analytics you’ll pull reports to envision what styles of people are buying your merchandise.
You will have to decide first if you’re targeting alternative businesses or customers. Because you can’t target everyone. Notice your niche market. A prosperous digital marketing campaign includes a well-defined audience that’s rigorously crafted by you, the business owner!

Develop Personas

We have to create a buyer persona for our brand. Describe this person very well – what they are doing for a living, their annual financial gain, family state of affairs, age, likes, and dislikes.
This is a brief outline of a perfect client for our business. While creating buyer personas, you ought to contemplate your customers’ demographics, fears, goals, and online behaviors. Making these takes time, practice, and patience to urge them well.

Define Your Budget

For any digital marketing campaign, we ought to come back up with a budget. Keep in mind that digital advertising is the least expensive sort of advertising as compared to traditional marketing.
Creating a budget could be a huge part of our digital marketing campaign. If we don’t know how our budget ought to appear as if, we will set our budget based on the profit margin we wished to generate.

Select the Channels you wish to Use

In your digital marketing campaign, you may most likely wish to utilize several channels as potential.
You can do marketing on social media platforms such as Facebook, Instagram, Linked In, and even Pinterest. Google Ads are popular and may quickly get your company website to the highest rank of search results. Don’t forget an email marketing campaign out of your digital marketing process. Causing emails is usually neglected by corporations however this can be one every of the most effective ways in which to grow your business.

Do Keyword analysis for SEO and PPC

If you’re designing on running Google Ads (PPC) or optimizing your website for search engines (SEO) you may do some keyword analysis. Keywords are words that users kind into search engines so as to search out a product or service or answer a matter.
If you don’t wish to run ads you actually wish to form positive your website is optimized. SEO is free in contrast to PPC and is employed to organically move your page up in Google search rankings.

Got wind of Ads on Social Media Platforms

Now that every one of your analyses is completed and your goals are set, you’ll jump into social media advertising. Where you choose to advertise (Facebook, Instagram, Pinterest, Linked In, Twitter) you will need to produce engaging advertisements that resonate along with your audience.

Manage Your Social Media Profiles

Not only is social media advertising an important part of your digital marketing campaign, however managing and monitoring your accounts shouldn’t be neglected. Follower growth and reputation management are two management techniques that we tend to swear by. You need to continually be cantered on growing your fan base as a result of your wish to still gain customers. Don’t simply consider your existing customers.
In order for your digital marketing campaign to achieve success, you need to certify you have got a decent online reputation. This implies you need to interact with your customers on your social media accounts still like a reply to dissatisfied customers who provide you with bad reviews.

Formulate Email marketing Strategy

Email marketing shouldn’t be missed off your digital marketing campaign because it will be incorporated with the social media facet of your campaign. You can use social media to gather emails that you’ll then use to create a lookalike audience for your campaign. You currently have a listing of individuals who have opted to receive news and special offers from you! You’ll conjointly use emails to encourage follower growth on your social media platforms.

Set up for Re-marketing

Re-marketing could be a tool that you should use throughout your digital marketing campaign. It permits you to capture sales that you just might need otherwise lost. If somebody browses your merchandise however doesn’t create a sale you’ll target them with social media ads, Google Ads, or emails.

The Latest Update From The Facebook’s Family Of Apps Is Here

The Latest Update From The Facebook’s Family Of Apps Is Here

“The Future is Private”

Remarkable statement on onstage at Facebook’s F8 Conference by Mark Zuckerberg, CEO of the World’s Widest Network says: “The Future is private” a new chapter of his commitment to turn his company around.
“Privacy gives us the freedom to be ourselves”.

On the basis of above sayings of Mark Zuckerberg, Facebook Team collaboratively worked in bringing new updates in the existing trio messaging applications (Facebook, Whatsapp, Instagram) with a feature of end-to-end encryption and in building the new applications with a privacy-focused feature with your family, friends and the loved ones. Internet is a way to connect a lot of people around the world.

The massive shift according to Mark Zuckerberg’s vision with the biggest transition of News Feeds, ephemeral stories, small groups from public posts to a private corner. Even Zuckerberg says that encryption is going to be one of the key factors for Facebook’s future and will get banned in the countries which will decline to operate as a result.

Facebook spent last 2 years involving in miring scandals around data privacy as Facebook doesn’t hold the strongest reputation for privacy terms. Keeping in that mind Zuckerberg made a promise for building an end-to-end to breach the reputation built in the past years in the name of privacy.

Six Privacy Principles in the New Chapter of Facebook

facebook security

Onstage at F8 Conference, Mark Zuckerberg introduced the new vision, new chapter to their services based on 6 principles based on privacy:

    • Private Interactions
    • Encryption
    • Reduced Permanence
    • Safety
    • Interoperability
    • Secure Data Storage

The nitty-gritty about the 6 principles of Facebook about the privacy policy can be best seen in the various messaging applications of Facebook.
So, Starting with messaging applications:

MESSENGER

Team Facebook commits to make the messenger the fastest private communication application in the entire planet with less battery consumption, less storage and the most reliable than ever before. By Default, all type of communication will be end-to-end encrypted on messenger. It is going to build a closer network to your closest friends, family. Messenger is about to build a second tab in a dedicated place where you can share status, view story and reminisce good memories in the organized manner in a dedicated place. Also, the messenger will allow directly to see a video together in every country on every service with a brand new Messenger Desktop App.

WHATSAPP

Mark Zuckerberg says Whatsapp itself has an incredibly strong privacy feature, therefore, adding the latest room to connect and communicate business and people together with a more powerful tool called Business Product Catalog. Also, they are making this platform so popular and useful to send and receive money for online payments in different countries.

RE-DESIGNING FACEBOOK APP
Mark Zuckerberg and Team built a new vision to see Facebook indifferent in a new way.
He said that “they are looking for a major evolution to re-design a Facebook app to make communities as central as friends”.
FB5 is the new design, a new makeover of Facebook in a simple, faster way. Update in the new Facebook logo with some advanced features that are:
A freshly new designed
Evolution starts with a fresh design that is simpler, faster. It already came in the countries like U.S.A and Canada with communities as a center. The new desktop site is coming in a few next months.
It has the ability to spot a news feed from the place you left off. It is coming live with the dark mode to give a rest to your eyes.
Centralized focus on Groups
Over 400 million people are there on groups. Team Facebook has a centralized focus on the groups, communities. A new Group Tab in advance level with a more and new suggestion group to make a new better connection ever before. They are bringing a composer to share a group as you share among friends and family. Groups that are more focused on Health Support Communities, Professional Communities, Gaming Communities, Shopping Communities
Facebook Dating
Facebook Dating something fresh people might have a peculiar interest in. This will provide the people to connect with someone you never knew but want to connect over. You can connect with them with your post, short groups and events. Also, an advantage is of this is that it will only be visible to the people who are on Facebook Dating and this profile will going to be separated from your main profile. It is being introduced in 14+ countries but at the end of the year in the U.S.A
A Secret Crush
Secret Crush magnifying most of the people all over the world because of the feature of some personal interest of people going to love this for.
Taking privacy into the consideration this Secret Crush will allow you to create a private list of the people you are interested in. If the same person on your list put you in their list cheers you both will match. No problem if it doesn’t match, because nobody will know whom you put on your private crush list.
Meet New Friends
Meet New Friends will help you to find new friends from the communities you belong with like your schools, colleges, workplace etc. to make a more new strong connection with. Keeping privacy on the list only that people will get connected to you who will be on Meet New Friends app.

INSTAGRAM

Introducing Instagram with a new creative feature within its camera called a “Create Mode” with diverse features to post and share quizzes, stickers, countdowns and other cool features on your story you want or interested in. A bigger idea of introducing Private Like Counts where you’ll not see any likes until you’ll ask for to see who liked your posts or videos. Building an Instagram with the safety feature on the top line by bringing Common Filters, Nudges, Safety tools, Away Mode to keep yourself away from Instagram on sensitive mode, also bringing limiting mode to keep away the people who are aggressive to you.

NEXT COMPUTING PLATFORM

Team Facebook introducing 1. Spark AR studio supporting both Mac and Android. They are building AR-beta for Instagram because of which everyone can build in it.
Also, introducing 2. Portal internationally by bringing WhatsApp and Messenger together on Portal with a facility of end-to-end encryption for video calls.
3. Oculus Rift S and Oculus Quest are the 2 new products launched by the team based on Artificial Intelligence and Machine learning with no cables and full freedom of movement. It will all be on your headset. It has sensors built in to build an automatical map of your place around. The map is just used for tracking. The sensors used to filter the environment and make a dynamic plain cloud. Your Headset will remember the multiple places which allow you to give that headset to your friend in another room.

Conclusion
This is going to be the new chapter, a new vision in the future forecast according to Mark Zuckerberg that the ‘future is really going to be fully private.’
His commitment is an idea to make everyone live freely, and enjoy our private moments which we want to keep safe and want to share among the people we are close to. This is a step ahead to keep us protected both in our living room as well as in the town squares.

12 Attractive Reasons Why Social Media Marketing is a Must For Your Business?

12 Attractive Reasons Why Social Media Marketing is a Must For Your Business?

Do you know more than 90% of marketers have experienced the growth of their business through Social Media Marketing?

The market is expanding at a rapid speed all around the world simultaneously giving birth to multiple competitors too. But a big question arises, do all markets sustain? This is the world of Survival of the Fittest, both for living beings and living markets.

Do you have a market? If Yes, then, of course, you need building blocks to sustain in the market and establish it as a Brand. Social Media is the major key to unlock the lock of a business trunk full of marketing strategies.

So, here are some 12 ATTRACTIVE reasons why you must choose Social Media Marketing platform to shoot your business high:-

1) 2.77 billion Social Media users over the Globe

Every new day around 20% new users are getting themselves linked on Social platforms like Facebook, Twitter, Instagram, LinkedIn, etc. Social Media provides the platform to haunt your targeted customers through all these platforms. In this Digital Marketing on Social media with one broadcast advertisement, you can create a traffic-bee around, faster than Traditional Marketing.

Creating traffic with attractive ads you can optimize your business and convert leads.
A recent study found that 93% of B2B customers use LinkedIn,83% use Facebook, 78% use Instagram, 45% use Twitter which results in an increase of conversion rate by 4.8%

2) Fastest Reaching Platform

In the 21st century of periodic expansion and evolution of technologies, Social Media with its many tools are the greatest bonus to the marketers for both small scale and large scale, and for basic marketers, in this platform, several Digital Marketing classes are available to stand the best in between their competitors on Social Media too.

Within a few seconds, you can broadcast your AD through attractive content & reach to multiple customers of your required need by getting connected with them on Social Media.  All business leading terms like inventory, selling, purchasing, delivering, transacting, can be easily done while sitting in one room.

3) Brand Recognition

Do you want to make your company a “BRAND”?
Well here’s a gift of Social Media, which is a true platform and a junction of many tools to enhance your website and a company both publicly and professionally.
With the magical tools of Social Media, you can make your own LOGO and Brand Colors to give an identity to your website and a company in the world of markets.

No doubt the company doesn’t become BRAND overnight.
It’s an effort of front-end and back-end which works parallelly. In other words, you just need to focus on
First (front end) : An attractive website with attention-grabbing images including magical content on your page as well as on your blog and allowing a guest post with comments and reviews which will give a positive signal to enhance your website from in customer point of view.

Second (back end): By delivering your best products and services to your customers with proper management facilities and also by maintaining relationships with a customer to create trust factor through your website. This will enhance user interaction with your company’s page and build his trust in your company which leads to raising your website and company rank in the market list.

4) Free Advertisement

How much do you invest in one Advertisement?
The answer may differ from the way you advertise.
1,50,000 or more for TV ads, approx 1,00,000 for Big Hoardings, around 8000 for Newspaper ads for a full page, etc.

Social Media allows you to do Free Advertisement for your business. You may hire someone to handle your account on social media or with the help of Ad management tool, You can create your business campaign and make it popular on every social platform. This is very easy to learn, and implement by yourself or can join any Digital Marketing training course and get filled yourself.

5) Explore your Business

Want to double your productivity?YES! Then HOW?
Again let’s come back to Social Media but how?
After one haunt you can’t stop. You have to follow these 2 major points :
Repeat CUSTOMERS Repeat PRODUCTIVITY
“Profit in a business comes from repeat Customers, Customers that boost about your project or service and that brings friends (more customers) with them” by W. Edwards Deming

As per the above quote by W. Edwards Deming, you need repeated customers. Returning back & buying a product again from your market is actually a great sign of your good product & services in between your existing Competitors. And if customers promote your company by mouth publicity then there may be a chance of getting more customers to your door.
Maintaining Customer Relation
The goal is not to sell your products but to get more and more new and repeated customers that will enhance your growth. For that, you need to maintain the professional B2B bond and B2C bond by building trust in between.

Yes, here you go to enhance and explore your business in an effective and efficient way

6) Monitor Market & your Competitors

Getting your boat to drive first in the race of so many boats in the sea of markets, you need 2 basic things Challenges and Evolutions:

Challenge: You get it from your active competitor nearby you by peeping outside from the window and by monitoring social activities of him to get some idea and the strategy they are planning out to grow their business.
This is a positive challenge of comparing the state of things. Checking updates and news feeds will keep you attached with surrounding like what’s going around? A definite challenge will force you to think of replacement and evolution.

Evolution: No, don’t copy the idea of your competitor.
By getting an idea of the product and updates, you and your team now will be able to work in developing that same product into a new, handy, long durable one, and then you can launch it in the market in a new evolution way which will seize the attention of your audience (customer) to buy that product which will again be a good sign for the product and services your company is providing which will result in the generation of more and more traffic on your website.

7) Know about your Customers

The relation between a customer and a seller seems to be uneven around in the business. But to build a strong bond with him leads to run your business effectively for the long term. With a large database of your customers who are coming on your site through social accounts like Facebook, Linked In, Twitter, Instagram, Pinterest, Snapchat gives demographic information about them.

Smartly you can categorize your real customers and can cut off the one you don’t need it. Accordingly, you can serve the best, innovative, and durable product with the inclusion of services in it.

8) Re-Targeting Customers

Re-targeting: Target your customers again who visited your website only for a few minutes.
Do you know 70% of online carts sometimes get discarded?
On average 70% of online carts get abandoned. The obvious reason is the pending decision of them or ignorance to that product after some time which they had put in the cart.

But we can make them ready to buy the same product again which they had put in their cart by Re-marketing and encouraging them to buy that product again. Re-marketing will try to increase your sale by 2-3% which provides a profit and bring your customer back to your website.

9) Analyze your Business

Doing analysis before taking any decision gives you the right direction to go ahead. Just like to grow your business in the right direction you need to analyze both the positive and negative aspects of your business with a future cause.

Analyze your own Website and Business.

How can you analyze your Business?
Google Analytics and Webmaster tools are the 2 gadgets that can help you for proper analysis and correction to be done on your website.

On keeping track and the daily record of the bounce rate of customers on your site, lead generation & conversions will help you to read your business and its website in depth. This will result in you thinking for innovative ideas and a strategic plan to give a great bang in the market between your competitors which will attract more audience to reach on your site and help you to reach the goal by the conversion of a customer with proper satisfaction.

10) Place your marketplace in the desired location

You don’t need extra space and a huge amount to invest in your business to set or re-locate it on Social Platform. The social platform will help you to reach out to different audiences living in different places across the globe and make you able to place your marketplace from one location to another according to your requirement on a website. Likewise, if you want your one business to be located in multiple places then you can easily go through the targeted location you need. Only you require an Internet, Social Media, and your company’s Website. Social media gives you a smart way of inclusion and exclusion of the places for your company to get settled on Social media through your website according to your need.

Think about it twice. Feed your business to more and more customers with smart business tactics through Social platforms.

11) Plan-B for any Crisis

Are you facing any crisis in your daily traditional marketing? What to do?
Social media is the Sixer hit when your company is going down in the traditional market. Learn Digital Marketing courses, Go online, Build your business. This is the best way to deal with the worst case of ups and downs of your company in the market.

Social Media is a reachable marketplace for many people at a time, which is a big reason to grow your business faster. Social media keeps you connected to see where your business is going down and you can re-correct it to boost up in the market zone with the help of various social media tools. Misfortunes are the sudden calls, but at least your business will have a plus point of no loss of data and information, which will help you to re-built the pillars of your company to make it stand again.

12. Long Term Vision

Branding your company needs a proper long-term strategic plan. Today 80% of the business work is handled by social media and more than 77% of business people are joining this platform to stay in a race.
No doubt to run your business effectively for the long term in the market you need Social Media which is the best way to enrich and grow your business.

You can set up your multiple businesses in the places you need in your pocket budget. And no doubt day by day the number of people coming Socially is increasing. This is a good sign to attract them through your market and make them connect to your company and its website.
Technology is enhancing periodically so you can also enhance your own business socially for long-term vision to stay in the race of marketers.

Are you really worried about not knowing the function of Social Media?

Well, you don’t need to worry about it. Many Digital Marketing training centers are available at an affordable price near you. Also, you don’t need to worry if you don’t have time to learn, you have the option of hiring an experienced Digital Marketing Executive.

Conclusion

Like a coin has 2 faces, simultaneously Social Media has 2 sides but it’s on you what you chose and how you use it effectively?
Being from the background of the business world, don’t be late to come on the Social Media now itself to grow your business successfully otherwise somewhere maybe your competitor is taking this chance to enhance their business. Most of the business people commented on the life of business on Social Media Marketing that it is the best and affordable plan you can implement in your business to enhance and get to be called a BRAND.

How To Create Effective Facebook Ads?

How To Create Effective Facebook Ads?

Facebook advertising can help you outgrow your business and customer loyalty. Facebook is emerging advertising platforms for both B2B & B2C businesses. There are millions of active users of Facebook. Facebook is one of the largest social media platforms. Facebook serves as a great platform for promotion of goods and services.

Facebook Ads can be a lot of beneficial and there are a lot of ways to make your ad effective. Some of the valuable tips to create Facebook Ads are as follows:

1. Define your Ideal Customer

The initial step is to define your target audience. Understanding who your potential customers are is necessary. Building a strong profile is important and a great start towards gaining customers. Collect and study on their likes, dislikes, age, gender, profession, behaviors, socioeconomic factors, etc. Knowing all this will help you analyze and plan your Facebook Ad campaign.

2. Advantage of your current customer data

Current data from CRM can be of advantage for running ad campaigns on Facebook. With the help of the CRM database, you are virtually cutting out anyone who hasn’t done business with you. If you’re like most businesses, a lot of your business comes from current clients, so super-serving them is a great way to maintain relationships with them.

3. Work on your current customer data

With the help of Facebook, you get an opportunity to leverage your current customer data to match it with other customers on Facebook. Look-a-like data can be built with the help of existing data. It is the data of customers with the same characteristics. This is a great way of reaching customers who are similar to your current customers but are not doing business with you.

4. Use Facebook Pixel

All activities performed by you on your Facebook page are tracked down with the help of Facebook Pixel. Facebook Pixel assists you in running conversion ad campaigns. Conversion campaigns allow you to serve ads to people Facebook deems likely to take a specific action on your website.

5. Adding Social Proofs:

Most of the times people resist buying your products because they are afraid of losing their money as they have no idea about how the product is going to be. Therefore, adding social proofs can work here. By social proof, I mean giving away free products or providing testimonials from famous people, creating a brand image can add creditability and reduce the fear.

6. Call-to-Action:

Call-to-Action can increase your conversion rate and decrease your cost per conversion. You can prompt out to visit your website or signup or download a PDF with Call-to-Action. Customers are most likely to visit your landing page and they know what to do next. This reduces friction.

7. Use attractive images:

Choosing and using bright and attractive images can lead to clicks on your post and website. Select an image that will stand out in your news feed. Visual Display is a great strategy to drive traffic to your website. Make sure you add creative images that stand out and are not offensive.

8. Choose the right platform for placement:

Picking the right placement platform is an essential part of effective Facebook ad work.

Desktop News-feed: Desktop News-feed can be useful for sales, leads, and engagement.

Desktop Right Column: Here both text and images are smaller. This works for targeting those who are already familiar with your brand.

Mobile News-feed: Mobile is great for discovery and also for conversions. If you want people to install your app, place the ad accordingly on your feed.

9. Tell a story:

Putting up your ad in the form of the story is quite powerful. It can lead to exceptional results. Single image ads go well with story ads. Keep it simple but make it effective at the same time.

10. Use simple and understandable language:

The simple and understandable language will muddle your message. Set it as a priority to keep it simple while creating effective ads. When someone is reading your ad they should immediately know what are your products and services, how it benefits them and what to do next.

11. Monitor your ads and work on them as needed:

Monitoring your performance can help you understand whether your ads are effective and reaching people. It can be tempting to upload your ad and then come and check your performance after a certain period of time.

This can help you know if your ads are resonating and allow you to make changes. Once you know your ads are performing well, then you can continue to spend on those ads.

Facebook advertising has proven incredibly valuable to thousands of businesses across the globe. Hope these tips help you in creating effective Facebook ads.  To learn more about Facebook, social media you can look for the best Digital Marketing Institutes in Pune, as they cover these topics in their course.

Latest Facebook Updates To Know

Latest Facebook Updates To Know

Social Media is one of the trending platforms used by teenagers to old people. The platform is used to share information, pictures, videos and of course to know and connect with different people around the world. One of the best and greatly used social media channel is Facebook. Facebook has the biggest hold of users than any other social media channel. Talking about social media the trends and updates keep on changing daily. And to no surprise as Facebook is the most widely used app, its features and updates keep on changing rapidly.
Facebook updates itself with new features frequently in order to rank as the trending social media platforms. The updates are both interesting and useful. Facebook also includes platforms to promote business through them. So, you can say that it is not just a channel to chat with your friends, upload pictures and share posts but also a business promotion channel.
In order to stay updated with the updates and features it is necessary to be on social media and also read blogs and different articles related to it. So, to keep you updated with the latest Facebook updates here is the list of updates:

1) LEGACY ACCOUNT:

Thinking what this is supposed to be? Let us explain you. Ever thought what you would of your Facebook account once you die? Who will handle your account? What about your posts? There is perfect solution for these questions, it the legacy account which will help you. It is easy to add a legacy account. It is very easy to add a legacy account. You need to choose from your close friends, family friends or whom you want to manage your account. They can download, archive your posts. The person who will handle your legacy account can write a post on your timeline, accept request but all this will be done by him under his name not yours.

2) FACEBOOK HISTORY WITH “ON THIS DAY”:

Facebook holds quite of your search history. This update lets you cherish your memories with your friends and family and relive that moment again. You can even share that as a moment of your life on your timeline and let your friends know about it. Moreover to make your search history relevant, this update lets you know what you had done on that specific day, date. You can now jump back in time and know your activity.

3) FACEBOOK SNOOZE:

Facebook has come up with this update which lets to snooze a few posts or keywords for a period of time. Facebook focuses on user satisfaction and engagement, therefore it takes care of what its users are willing to see on their feed and what they do not wish to see. This update lets you snooze certain keywords which you do not wish to see. The posts containing those specific keywords will be hidden for you and will not be displayed. As far as groups, pages are concerned the content will be hidden for a period of 30 days.

4) FACEBOOK STORIES AD:

This feature lets you update your stories, i.e. whatever you do in a day routine or any funny, emotional, thoughtful moment, you can upload its as your story. It is all about posting pictures and allowing the audience/friends to have a look. It is an update which lets you create and explore new things. Stories appear on your timeline, located on the top of the page before your daily feed. It is one of the most trending feature right now.

5) VIDEO RE-SHARE METRICS:

This is a great update which lets you know all the details about the sharing of your posts, be it likes or views or number of people who shared it, etc. Page owners who re-share video will now be able to take a glimpse of location of the people viewing the video, daily views of re-shared video and breakdowns of paid and unpaid video history.

6) AUGMENTED REALITY ADS:

This is a useful update for the advertisers. Advertisers can now run their ads through visual display click. They can run their own ads and manage their campaigns through this along with story ads. This feature helps you build a connection with the customers. These ads enable you to try on the products by just sliding into your camera and showing you the exact look.

7) PLAYABLE ADS:

You can now try on the apps before you actually install it and use. This feature is useful for those who run game and similar sort of ads. This will enable the users to try and test the game before they use it. This would lead to higher number of installs and experience it before use.

8) VIDEO CREATION KIT:

Forgot to prepare a video? Don’t worry, Facebook has come up with an update which allows you to create a video with step by step instructions. It is a tool kit which enables you to create a video. It also includes various templates.

9) FACEBOOK PAGE RECOMMENDATIONS:

By knowing your likes and dislikes, Facebook offers you a list of suggestion of pages that may be useful to you. It appears on your feed depending upon the posts you see, like, share or search. It aims at providing better understanding of what they can expect based on previous customer experiences.

All of the new updates focus on boosting the quality and efficiency of Facebook. The users change their platforms frequently and so does Facebook, just to retain its users. These new features will make it a better platform for all of us.

Things Everyone Should Know About SMO

From big brands to small start-ups, all are making enough efforts to increase their brand or product awareness. Whether it is connecting with new customers, or offer big discounts to potential customers, companies are doing everything to promote their brand and product. One of the easiest and powerful ways to connect with new customers, increase brand visibility, and promote business is SMO (Social Media Optimization).

It is a bit surprising but happens – if people don’t check their social media accounts for more than three days then they don’t forget to share it with their people. Even, you can try this. You just need to log off from each and every social media accounts, and we bet you can’t resist yourself from sharing that you are signed out for 2-3 days. The reason behind, from important information to tagging friends and family for no reason becomes an important part of our life. So, if one doesn’t use social media accounts for a long time then their people became a bit curious whether or not everything is okay.

When the audience is on social media then your brand should be. There are a number of SMO training institute in Pune that can teach you the basics of social media optimization. These days, people are making fake content to get traffic and as result, such brands easily lost their trust.

SMO training institute in Pune will teach you how to make interesting, reliable, and relevant content for social media. And how and when to publish such content to get maximum traffic. If you are a newbie in the social media world for promoting the business then it is always advisable to learn the SMO concept first.

Also, if you are not a business owner then also you can learn social media optimization. These days, every business is using social media promotion to make a strong presence of their brand on the web, drive more traffic, lead generation, and improve search engine ranking, increase ROI, etc.

SMO provides you with a number of opportunities like you can work as an SMO manager, SMO executive, SMO consultant, and more. Also, if you don’t want to join any company then you can start your business. These days, SMO professionals who offer freelancing services are in high demand.

A good SMO training institute in Pune can help you to get professionalism in SMO and digital marketing field. Also, getting new clients from free lancing is not as simple as it is shown in blogs and videos. Clients will come and go but your quality of work will define you.

Whether you want to increase your business or high profile career; social media optimization is for you. It is your responsibility to gain the right knowledge from a good SMO training institute in Pune. There are people who are making good money and increase their own name search from social media optimization while the rest are still at the same point even after having social media accounts for personal and professional use.
Keep in mind, professional SMO can make your career while poor knowledge can waste your time. Therefore, it is always advisable to learn social media marketing from a good SMO training institute in Pune.

Differences Between SEO & SMO You Must Know

Internet marketing is all about creating awareness among the people and building up brand and getting visibility. People find your business online if it occurs on the top in SERPs; or someone recommends your website; or your company is already known to them.

Now, when the world is all about internet and revolves around digitization, the chances that someone finds your business online is more. Traditional marketing is a long gone trend which is replaced by digital marketing. When we talk about digital marketing, two things pop-up in our heads – Search Engine and Social Media.

Search Engine Optimization and Social Media Optimization are the key components of digital marketing. Many people have wonder about the differences between the two and if individually each of them is enough to increase website ranks.

We have explained the two in detail with their differences, similarity and dependency on each other.

Let’s begin with understanding each of them separately.
Search Engine Optimization is the strategy that aims at bringing your website to top in search results that helps in bringing more traffic and increase the page ranking. SEO works by grabbing more and more traffic to the website by optimizing HTML, implementing keywords, adding Meta descriptions, alt tags etc. One must keep in mind that just to do SEO aggressively; you should not fall in the risk of doing black hat SEO.

As the name implies, Social Media Optimization uses social networks like Facebook, LinkedIn, Twitter, Instagram, etc. to promote the brand. Along with that it also uses certain web-based communities, blogs and other online forums to where your business can be connected to a wider range of audience. SMO is done by optimizing your social media profile and increasing social media activities. But remember that promoting your business on irrelevant groups or having innumerable links on your website scattered over social media can get you unfollowed and degrade your online presence.
What’s the Difference between SEO and SMO?
By now you know what SEO and SMO are and how they work. The key difference between them is that SEO focuses on targeted keywords and SMO focuses on useful relevant and interactive content. In brief, we can say that SMO relies more on quality than quantity.

Can SEO and SMO individually help businesses succeed?
You might have heard about Google’s new update called Humingbird which totally changed the search algorithm. This algorithm changed the way Google searched and displayed the results. The speed and precision of finding results increased to a greater level after this update. Hummingbird displays the results that are more relevant, authoritative, and shareable. Thus, the more the content is shared on social media, the more you’ll rank better on social media.

Every module of digital marketing is different but they depend on each other. SEO and SMO are very powerful modules of digital marketing but they give excellent results when implemented together.

A Glimps at Victorious Digital Work Process

A Glimps at Victorious Digital Work Process

Marketing strategies keep on changing from time to time and to have the presence in the marketing it is necessary to adapt and follow those strategies. Digital marketing is the new boon in the market and every company is trying to leverage its benefits. Digital marketing or internet marketing becomes a success if its every module is implemented strategically and with planning. Many firms try to create online presence but somehow due to lack of proper planning their online marketing efforts go in vain.

What Makes Us Different

We, at Victorious Digital understand the company and product in detail and create a proper plan for marketing and implement accordingly. We have a team of experts in every digital marketing module including, SEO, SMO, SMM, Google PPC, Google Analytics, Content Marketing, etc.

What makes Victorious Digital different is the commitment and dedication shown by its team. Our cost effective services have proved profitable to our clients and given them maximum ROIs. Our team brainstorms for new ideas keeping us out of the box.

Our Work Process

Every company in the market is adapting internet marketing but only the ones who do it right succeed in successful implantation. We have a team of qualified experts with a great experience in digital marketing. We coordinate with our clients from the beginning to understand their expectations and stay in touch throughout. We brainstorm for new ideas and suggest them to our clients that help them increase their online presence and thus excel their business. Our team keep the updates of every new trend in the market and implement it, keeping our clients profile on the top and thus our services.

We are an Innovative Team

Having an expert team who knows every aspect of digital marketing in detail makes our services best in class. Our friendly and dedicated staff keeps updates of every new strategy buzzing in the market and implements it for our clients. If you want to create a great online presence and come out of traditional marketing, Victorious Digital is place for you. Even if you don’t have a digital presence, we can build a complete profile from scratch and bring your company to the top.

The Client that Trusts Us

PN Gadgil and Sons are one of the leading and most trusted jewellers and well known for their exclusive gold, silver and diamond jewellery. PNG is one of our trusted clients and we have been providing them digital marketing services since 2015. They are highly satisfied with the services provided by us and appreciate the kind of efforts put by our team.

From the reviews given by our clients and our teams’ commitment, we successfully help in building a great online presence for our clients. The number of online leads generated for our clients increases to greater level and the branding of the product is done beyond the expectation.

Tying up with Victorious Digital for its digital marketing services can help you in bringing your brand to the top and excel your business and increase your ROI. We don’t just work for you, but we’ll work with you!

Why Join SEO Classes In Pune

With the rise of online business and e-commerce in India digital marketing has become the latest trend among the traditional career options. Search Engine Optimization (SEO) is the process of promoting a website or blog in search engines to get better rankings in SERP (search engine result pages). SEO helps to improve the visibility of websites to get more visitors. Having a fair amount of visibility over the internet is crucial for online businesses. If a business website does not get a fair amount of traffic, then it means it has no customers to do business with. Ultimately, it means the website has failed to fulfill its purpose.

So, to improve visibility, attract a large, targeted audience, generate some business inquiries and convert them into potential business leads and grow in the competitive market, site owners need SEO, professionals. To learn SEO, you need to find good SEO, classes. As we know Pune is among the IT hub of India, there are many SEO classes in Pune to learn from.

When the SEO services came very the first time in India, there were not many online businesses and websites were present. And also, those who owned websites for business purposes were not aware of these services and how they can be useful in growing their business. However, with the latest boom in the online business trend, and the increasing need of getting a website optimized for search engines, businesses have started to learn about SEO services. As well they started hiring SEO professionals for the promotion of their websites.

The skills of SEO professionals are very valuable. They could be obtained by taking proper training and live project experiences. There are some SEO classes in Pune, which have skilled teachers for giving training, which shows how important SEO training is.

You have to understand that taking SEO classes is very easy compared to performing on live projects. You have to work hard to attract people and keep them engaged with your website. Learning SEO is not like learning any other traditional courses. There are specific areas where you have to perform. The trainees should have to have a real interest and should be willing to work by themselves to build a better career in digital marketing.

A large number of SEO classes in Pune will prefer the self-learning process. They will provide you with all the required information about the topics, but you have to work yourself to study about it. They will also offer you all the required materials and will guide you to the correct path.

Although SEO services have become very popular within the country, it is still in its evolutionary stages, and only good training will help you understand it. IT experts believe that within a few years, it will gain immense popularity, and demand for SEO professionals is only going to increase.

Any person who uses the internet and the search engines like Google, Yahoo, Bing, etc., in finding out any information from across the globe, are the targeted customer of SEO. And since a bigger share of people across the world are using search engines to find out required information you can calculate the targeted customers and their needs.

The rate at which small and medium business owners are launching their websites, the importance and demand of SEO services in India are going to increase furthermore. Therefore, experts can see a good prospect of search engine optimization in India shortly, and if you, wish to pursue a career in SEO, there are many SEO classes in Pune you can join.

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It is the Best Digital Marketing Course in Pune with 100% placement Assistance and Affordable Fees The victorious Digital Is the best place to join this course Best online Digital Marketing Course in Pune.

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Hello, I am attending the lectures for the last 2 months. It is the Best Online Digital Marketing Course in Pune with 100% placement Assistance and Affordable Fees.

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Hello, I have completed an online Digital Marketing Course from Victorious digital institute. I must say it is the best institute for digital marketing. Mayuri mam is very supportive, skillful & friendly.

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