Top 10 Benefits Of Guest Blogging In Digital Marketing
- August 1, 2018
- Posted by: Victorious Digital
- Category: Digital Marketing
Guest blogging is one of the best ways in digital marketing strategies to spread your brand’s name and gain the trust of visitors who come to your website. You should start giving content to other blogs website associated to your industry.
Guest blogging offers many huge benefits for both your firm and your image.
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Here are the top 10 benefits of guest blogging.
1. Improves your Online Authority
Today, everything you need to build authority in digital marketing. You need to gain the trust of your visitors to make them subscribe or paying customers; and if they don’t trust your brand, they won’t be interested in doing further research.
So with the help of the idea of writing or contributing to other authoritative blogs, will help you get the probability to boost your trustworthiness as an important information source. It will make your audience realize that you are an authorized brand.
2. Help in expanding Your Personal Network
A few days back, it was not at all easy to get connected to influencers. But with the help of guest blogging, this process has become so easy.
Nowadays many websites accept guest posts who are related to their industry. If you got famous, people would keep on mailing you and ask for your input. Try to find influencers who are ready to be involved in the partnership. All you have to do is remain active in the community. Share other posts, and write comments. If possible, try to invite influencers as a writer to your own blog.
3. Generates Qualified Leads
Try to generate a quality leads by picking up the right websites. Try to choose one with your related business which already has a huge traffic. This will help you connect with maximum audience people who are already interested in reading your business-related content. Also, make sure that you selected a related website for your business, if you don’t do this then people will never be interested to know about your firm.
4. Gives you instant exposure to Targeted Traffic
You get maximum links to your website, providing to other blogs should provoke your audience’s interest. If you tried to write a high-standard post, then huge traffic will go on flowing to your website as soon as it gets live.
Even a guest post can be converted into sales if you do it in the right way.
Optimize your website’s landing pages, CTAs, and other things to improve the probability of conversion of customers into leads.
5. Grows Brand Awareness
Guest blogging is an excellent method to start your authority in your niche. Try to make such interesting facts which cannot be found easily and which is freshly new to the world. Also, try to share practical tips which aren’t already available elsewhere. Such type of things will hit the first page from the first day itself.
This will make a huge opportunity to let people know what your company is about and how it will help in guiding them and solving problems.
Also, make sure to add your brand’s name on each and every single post which you submit. This will build your brand more recognizable no matter if you submit a guest post too.
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6. Grows Your Social Media Following
Guest blogging can also increase your follower count and help you in improving your lead generation counts too.
By writing to an authorized blog, it is very important to allow them to access your brand. This will help you a lot in building good impression in front of your audiences. You can customize your contributor profile. Do not forget to add links to your social media accounts. This will also help in building people’s trust. and turn them into active social media followers. Try to share maximum posts for getting maximum leads.
7. You can get good Feedback from the Community
As a popular guest blogger and being active in the comments section, you might receive good feedback from other contributors too.
So, when you talk about strategies, other contributors might be keen to know your ideas and will engage more with you.
8. Protects Your Back-link Profile
Try to find a website with a similar niche which accepts guest posts permit their contributors to give at least one link to their own site. Also, try to find a branded one as a less branded one might not give you many benefits.
Plus even a single backlink from an authorized brand will help you a lot in SEO. They will make your content more findable and indexable to search engines like Google.
9. Shorten the Sales Cycle
For sales and marketing, you need to put a lot of effort and should have a lot of patience in getting the good results. However, Guest blogging will help to reduce this time. By distributing content through popular blogs, you can straight target the right audience. Thus, it will help you in shortening the sales cycle for your products and services. So rather investing your time in finding and waiting for potential leads to come to your website, you can spread your brand’s name with the help of guest posts.
10. Controls Social Media Shares
Sharing your post in social media is the most effective way to extend your online reach. The more you got shares, the more your contents get branded content, plus the more it will be under the eyes of people.
You can also submit a guest post to a blog having many social media activity, then people will automatically share your post as soon as your content gets published.
Try to make an infographics related posts, because such type of posts can help you achieve 3 times more engagement in social media than any other type of content. Infographics are highly shareable content in your guest post.