In Digital marketing Search engine optimization plays a vital role which increases the page rank of our website. SEO is the practice of increasing the quantity and quality of traffic to our website through organic search engine result. SEO is a tool which can be used at an individual level if an individual is a blogger or a freelancer. SEO courses include On-Page SEO and Off Page SEO which is the most important part, and help us to increase the traffic of our website.
Link building is the process of getting other websites to link back to our website. However link building is the most important skill in SEO. Link building techniques vary greatly. This article helps you build links that last and add value to your website. It also outlines a technique for securing high value links that will provide long lasting benefits. High-quality incoming links mean your site will be admired as a valuable resource. This can be easily done by writing quality content. Link building also helps in getting indexed in search results quicker.

There are many link building strategy but there are only 3 types of Link Building as follows:-

Traffic Generating Links : Traffic generating links are links that do not necessarily help in terms of raising your rankings for a particular keyword or building up your PageRank. What these links do is expose your website on higher traffic pages in hopes that the traffic from the site you are linked on will get you referral visits. Traffic generating links can be in the form of text links, banner ads, forum posts, blog comments, social mentions, popular directories.

SERP Elevating Links : To boost your search result positioning for particular keywords, the key is getting dofollow links on relevant pages using your keyword phrase as anchor text.There are many ways to get good SERP elevating links including blog commenting on relevant dofollow blogs , guest blog posting with your anchor text link in your author bio or content, forum signatures, article marketing, directory submissions, and organic links from relevant pages.

PageRank Boosting Links : PageRank is built by getting dofollow links from relevant pages with high rank. The higher the PR of the page your link is on, the more it will count towards boosting your website. This Google SERP’s calculation chart shows how many estimated links it takes to get your site to move up in PageRank.

Top 6 Link Building Methods according to advanced SEO are:-

1. Internal Links:

Internal links go from one page to another within the website. Internal linking is often ignored and is actually a great way to help people dig deeper within your site. For internal links, always look for a good keyword phrase on any of your any pages and link it to an inner page or home page with more information so the user stays longer and explores the website further.

2. Local Business citations:

Local Business Citations are key factors if you want to improve your positions in local search results. Local citations have the three terms named “NAP” i.e. Name, Address and Phone number. If you have a local business, then local link building is an ideal back-linking opportunity for you. You can get great links and you can draw additional traffic from the many people who routinely use local searches to find businesses near them.

3. Link Building with Social Bookmarking Sites:

Social bookmarking sites are the sites where users can easily add, edit, and share content across the web help you get high quality backlinks that drive traffic to your website.

4. Link Building with Question-based Sites:

Question-based sites are certainly a good way to drive traffic to your site, build brand awareness and increase authority if done right.Millions of people want to ask questions and find relevant answers with correct information and the latest facts and statistics. Websites such as Quora are good places to find answers to your questions.

5. Blog Commenting to Gain Back Links:

This is an easy and wonderful way to acquire backlinks from industry blog sites if you have the time and expertise to participate. Always include your URL while commenting. Commenting on a quality blogs can be time consuming, yet for those who are focused on long-term results there are many benefits besides gaining links.

6. Building Links from Trusted Sites:

Building links from trusted sites is one of the most important steps to establish your site’s authority and elevating it to the top spot in search results. When a website has backlinks from a trusted site, it tells search engines that they have an authority on that subject.