The very last year, 2015 was come in the most exciting year in the world of digital marketing. Social media marketing & search engine optimization constantly evolving from last year. Even, we are seeing plenty of changes in both the field that significantly impact on professionals’ behavior. Now, in 2016, there is need to be more careful about the social media marketing and search engine optimization trends. Now, we need to adapt and apply most effective & latest strategies to get succeed in the digital marketing world. Following are the most important social media marketing & search engine optimization trends that are essential to stay ahead in the digital marketing world.

Go Mobile :
Do you know, mobile is generating more traffic as people keep their phones at a palm reaching distance. It is the reason behind more mobile search than laptop, desktop search. Even, we use mobile devices more to gather any information as compared to desktops. Therefore, nowadays, business owners want to cater all the requirements of their mobile audience. Even, Google has launched a Mobilegeddon update to favor the mobile optimization. It is better to optimize website for mobile to offer the user-friendly and comfort experience to mobile lovers.

Voice search has changed the game of keyword search :
Well, latest version of Android the Android mobile operating system has offered a voice search feature. No doubt, different search term used for speaking as compared to typing. Even, in most cases, search terms can be longed. So, it give a new challenge to marketers and professional as they need to optimize a keyword according to voice search too.

Importance of local seo is increasing day by day :
Different and plenty of search terms can give the information regarding local businesses immediately. Therefore, it is essential to go for local seo too. Also, Google has suggested to go for local seo to boost the business.

Be social :
It is good to be social than why to think in case of business and brands. Do you know, social media has the power to boost the brand awareness. Not only big brands but also local businesses are using social media to impress their customers.

Well, here we have mentioned only four trends that are most important for 2016. But, there are more items like app store optimization, app enhancement, new publication options that can be advantageous and so on.
If you want to learn all the latest trend than it is good to join the best digital marketing training institutes Pune. The excellent digital marketing training institutes Pune includes all these in their digital marketing courses Pune.