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The biggest challenge an online business or any new website faces is getting customers to their website. Building presence on the internet is the only way to get people on to a website. This can be done through both paid and free means. But not all businesses can afford paying hefty amounts to promote their website. While searching for queries online, people turn to a search engine; to be more exact the first page of the search engine. The first page displays top websites that have the best content (according to the search engine) to satisfy the persons query. This is determined by the number of people i.e. traffic on the websites. Businesses with money can display their websites through paid search ads. Thankfully, all the major search engines such as Google, Bing and Yahoo display search results which are organic, natural and free. This gives all websites a fair chance to be displayed on the first page without loosening one’s pockets. But how do you do that? How do you generate enough traffic on your website to get your website up there? The answer is through Search Engine Optimisation (SEO) classes.
Search Engine Optimisation is the process of optimising the content of a website so that the search engine shows it as a top result of query searches from people for particular keywords. SEO is useful for old websites who are struggling to get traffic or for new websites who are yet to get traffic. All the websites are going to try and get to the first page, so to get an edge; you need to learn to do SEO properly. To become an expert, it is imperative to join a proper SEO training course so that you learn and understand all that there is to it.
There are two types of activities you need to do to get a good SEO score; on page and off page. On page SEO means optimizing the on page content and the HTML source code. Focusing on keywords in the content of the website is paramount. If you don’t have the keywords in your website that your customers are looking for, then your website will never show up because according to the search engine you do not have relevant content to the searches. There should always be activity on your website. Best way to keep your website active is posting blogs regularly. This will also help you to keep information on your website up to date. The user interface of your website is also very important. It should be engaging and not be slow when it is loading. To get a further and better understanding on this subject, SEO training classes are the perfect avenue.
Off page SEO concentrates on increasing links on different websites that will lead back to your website. Off page SEO increases the online presence of your website and diverts traffic from other websites to your website. If you combine this with quality content on your website and it will make the visitors happy and satisfied resulting in a better bounce rate. This will increase your SEO score and help your website rank higher in the search results.
There are many on page and off page SEO techniques that can be used for the promotion of your website. But, if it is not done properly then it is of no use and won’t change the current status of your website. That is why it is very important to get proper training and guidance on this subject. Joining a good SEO training course will help you in this respect. For the best SEO training in Pune join Victorious Digital.